Box Office Report - Weekend Box Office Report: March 24 - March 26, 2017




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Weekend Box Office Report
March 24 - March 26, 2017




By Daniel Garris

Weekend Actuals Update:

With actuals now in, Disney’s Beauty and the Beast outpaced its Sunday studio estimate once again this weekend with a second weekend gross of $90.427 M. That represented a 48.3 percent decline from the film’s opening weekend performance and brings the film's ten-day total to $319.033 M.

Lionsgate’s Saban’s Power Rangers came in very close to its weekend studio estimate with an opening weekend gross of $40.300 M.

Other weekend actuals for the frame include: Kong: Skull Island ($14.671 M), Life ($12.502 M), Logan ($10.334 M), Get Out ($8.852 M) & CHIPS ($7.723 M).

Weekend Estimates Update:

Disney’s Beauty and the Beast continued to rule the box office with an estimated second weekend take of $88.35 M. That represented the fourth largest second weekend gross of all-time and the seventh largest adjusted second weekend ever when taking into account ticket price inflation. Beauty and the Beast was down 49.4 percent from its opening weekend performance, which is a very strong second weekend hold for a film of this size. Beauty and the Beast surged past the previous second weekend high-water marks of fellow Disney live-action adaptations, which included $62.71 M by 2010’s Alice in Wonderland and $61.54 M by last year’s The Jungle Book.

Beauty and the Beast also surged past the $300 M mark this weekend. Beauty and the Beast reached $300 M in just 10 days, which ties the film with 2008’s The Dark Knight and 2015’s Avengers: Age of Ultron as the fourth fastest film ever to reach the $300 M domestic milestone. With a massive ten-day total of $316.95 M, Beauty and the Beast is running 51.4 percent ahead of the $209.34 M ten-day take of Alice in Wonderland and an especially impressive 64.9 percent ahead of the $192.21 M ten-day gross of The Jungle Book. With those comparisons in mind, Beauty and the Beast is in excellent shape to eventually become only the eighth film ever to surpass the $500 million unadjusted domestic mark.

Lionsgate’s Saban’s Power Rangers debuted in second place with an estimated $40.50 M. Power Rangers was off to a very solid start this weekend, as the film debuted a bit above expectations. Power Rangers registered the ninth largest opening weekend ever for Lionsgate. The film opened 14.5 percent ahead of the $35.32 M launch of last year’s Teenage Mutant Ninja Turtles: Out of the Shadows and 8.6 percent ahead of the $37.29 M start of 2013’s Pacific Rim. It should also be noted that both of those films benefited from 3D and IMAX grosses, while Power Rangers didn’t have the benefits of either format. Without taking into account ticket price inflation, Power Rangers has already surpassed the $38.19 M total gross of 1995’s Mighty Morphin Power Rangers: The Movie.

Saban’s Power Rangers started out with $14.96 M on Friday (which included an estimated $3.6 M from Thursday evening shows that began at 7 PM), dipped a slim 2.5 percent on Saturday to gross $14.59 M and is estimated to decline 24.9 percent on Sunday to gross $10.95 M. Due largely to mixed critical reviews, Power Rangers has a modest 6.277 LoveHate Rate (our aggregate measurement of online critical and internet user metrics). But like Beauty and the Beast last weekend, Power Rangers looks to be going over far better with audiences, as the film also received an A rating on CinemaScore. That could help lead to stronger than anticipated holding power for the film going forward.

Warner’s Kong: Skull Island placed in third with an estimated $14.43 M. Kong: Skull Island was down 48.2 percent from last weekend, which represented a respectable hold, especially when considering the direct new competition the film faced from Saban’s Power Rangers. Kong: Skull Island continues to exceed expectations with $133.50 M through 17 days of release. That places the film 11.9 percent behind the $151.55 M 17-day take of 2005’s King Kong (which opened on a Wednesday).

Sony’s Life followed in fourth place with an estimated debut of $12.60 M. Life opened below its already relatively modest pre-release expectations, as the star power of Jake Gyllenhaal and Ryan Reynolds wasn’t enough to get moviegoers to take a chance on the film. Life started out 14.9 percent below the $14.81 M debut of 2011’s Source Code and is unlikely to hold up as well going forward as Source Code did. Life currently has a LoveHate Rate of 6.567 and received a lackluster C+ rating on CinemaScore; neither of which is a good long-term sign for the film. Sony is off to a rough start in 2017, as Underworld: Blood Wars, Resident Evil: The Final Chapter and now Life have all performed softly at the box office.

Meanwhile, Fox’s Logan stabilized nicely this weekend with an estimated fifth place take of $10.15 M. In the process, Logan became the first solo Wolverine film to surpass the $200 M domestic mark. Logan was down a very solid 43.1 percent from last weekend, as the film’s very strong word of mouth looks to be kicking in more as the film gets further into its run. Logan is currently the second highest grossing release of 2017 thus far with a 24-day take of $201.46 M.

Universal’s Get Out placed in sixth with an estimated $8.68 M. Get Out continues to display exceptional holding power, as the film was down just 35.4 percent from last weekend. Get Out has grossed $147.50 M through 31 days of release. That leaves Get Out just $2.50 M away from reaching the $150 M domestic mark and already gives the film a total gross to opening weekend ratio of 4.42 to 1.

The news was far less positive for Warner’s CHIPS, which landed in a soft seventh place with an estimated $7.60 M start. CHIPS opened below its already modest expectations, as strong competition, poor critical reviews and lackluster buzz levels all took a toll on the film. CHIPS debuted 37.7 percent below the recent $12.20 M start of fellow Warner Bros. release Fist Fight. CHIPS is unlikely to hold up well going forward, especially given its current LoveHate Rate of just 4.056 and its modest B- rating on CinemaScore.


Weekend Studio Estimates for March 24 - March 26, 2017.

Film (Distributor) Weekend
Gross
Theatre
Count
Per-Thea.
Average
%Change
Total
Gross
TG to OW
Ratio
Week
1 Beauty and the Beast
(Disney)
$88,347,000 4,210 $20,985 -49.4% $316,953,000 1.814 2
2 Saban's Power Rangers
(Lionsgate)
$40,500,000 3,693 $10,967 NEW $40,500,000 1.000 1
3 Kong: Skull Island
(Warner Bros.)
$14,425,000 3,666 $3,935 -48.2% $133,502,000 2.188 3
4 Life
(Sony / Columbia)
$12,600,000 3,146 $4,005 NEW $12,600,000 1.000 1
5 Logan
(Fox)
$10,145,000 3,163 $3,207 -43.1% $201,456,000 2.279 4
6 Get Out
(Universal)
$8,681,000 2,474 $3,509 -35.4% $147,499,000 4.419 5
7 CHIPS
(Warner Bros.)
$7,600,000 2,464 $3,084 NEW $7,600,000 1.000 1
8 The Shack
(Lionsgate / Summit)
$3,785,000 2,330 $1,624 -37.0% $49,072,000 3.034 4
9 The LEGO Batman Movie
(Warner Bros.)
$1,970,000 1,638 $1,203 -57.2% $170,841,000 3.223 7
10 The Belko Experiment
(BH Tilt)
$1,807,000 1,341 $1,348 -56.3% $7,578,000 1.832 2
11 Slamma Jamma
(River Rain)
$1,687,000 502 $3,361 NEW $1,687,000 1.000 1
12 Hidden Figures
(Fox)
$785,000 640 $1,227 -46.8% $167,047,000 7.327 14
13 The Last Word
(Bleecker Street)
$521,000 380 $1,371 +163.3% $972,000 1.866 4
14 Rogue One: A Star Wars Story
(Disney)
$469,000 267 $1,757 -6.7% $531,336,000 3.426 15
15 John Wick: Chapter 2
(Lionsgate / Summit)
$465,000 403 $1,154 -60.7% $90,859,000 2.985 7

Lion
(Weinstein Company)
$383,000 320 $1,197 -47.8% $50,725,000 13.490 18
T2: Trainspotting
(Sony / TriStar)
$380,000 59 $6,441 +122.8% $612,000 1.611 2
Wilson
(Fox Searchlight)
$330,000 310 $1,065 NEW $330,000 1.000 1
The Sense of an Ending
(CBS Films)
$270,000 235 $1,149 -43.8% $1,024,000 2.133 3
Phillauri
(Fox International Productions)
$265,000 74 $3,581 NEW $265,000 1.000 1
A Dog's Purpose
(Universal)
$233,000 299 $779 -51.3% $63,372,000 3.478 9
Moana
(Disney)
$221,000 212 $1,042 -35.5% $248,380,000 4.386 18
Sing
(Universal)
$213,000 228 $933 -33.8% $269,691,000 7.649 14
Kedi
(Oscilloscope)
$205,000 107 $1,916 -28.6% $1,760,000 5.546 7
La La Land
(Lionsgate / Summit)
$200,000 212 $943 -62.4% $150,234,000 15.726 16
Before I Fall
(Open Road)
$199,000 351 $566 -79.9% $11,906,000 2.539 4
Split
(Universal)
$188,000 262 $719 -62.7% $137,254,000 3.430 10
A United Kingdom
(Fox Searchlight)
$185,000 159 $1,164 -39.1% $3,519,000 5.567 7
Badrinath Ki Dulhania
(Fox International Productions)
$150,000 93 $1,613 -64.1% $1,899,000 2.202 3
Song to Song
(Broad Green Pictures)
$142,000 80 $1,775 +180.9% $214,000 1.504 2
Raw
(Focus World)
$74,000 27 $2,741 +52.7% $187,000 2.523 3
Paterson
(Bleecker Street)
$48,647 36 $1,351 +1.0% $2,056,000 12.046 13
Tim Timmerman,
Hope of America
(Purdie Distribution)
$658 2 $329 -77.5% $87,250 1.724 4

Box office grosses can be reported to BoxOfficeReport via email at: daniel@boxofficereport.com







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