Box Office Report - Weekend Box Office Report: August 10 - August 12, 2018



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Weekend Box Office Report
August 10 - August 12, 2018




By Daniel Garris

Weekend Actuals Update:

With actuals now in, Warner’s The Meg debuted even higher than estimated yesterday with an impressive first place start of $45.402 million.

Paramount’s Mission: Impossible – Fallout came in a bit under its weekend estimate with a second place take of $19.352 million, while Disney’s Christopher Robin finished a bit higher than its studio estimate with a third place haul of $12.960 million.

Other weekend actuals for the frame include: Slender Man ($11.372 million), BlacKkKlansman ($10.845 million), The Spy Who Dumped Me ($6.463 million), Mamma Mia! Here We Go Again ($5.862 million), The Equalizer 2 ($5.408 million), Hotel Transylvania 3: Summer Vacation ($5.211 million), Ant-Man and The Wasp ($4.104 million), Incredibles 2 ($3.429 million), Dog Days ($2.555 million), The Darkest Minds ($2.143 million), Jurassic World: Fallen Kingdom ($1.987 million), Teen Titans GO! To The Movies ($1.825 million) and Eighth Grade ($1.587 million).

Weekend Estimates Update:

Warner’s The Meg was off to a much stronger than expected first place start this weekend with an estimated $44.50 million. Heading into the weekend, expectations for The Meg had tended to range from a relatively modest $20 million to $27 million; making The Meg one of the bigger box office surprises of 2018 to date. Given the film’s expensive price-tag, it was especially important for The Meg to get off to a strong start this weekend. While critical reviews for The Meg were mixed, the Megalodon shark concept (and effective marketing that revolved around that concept), a PG-13 rating and an ultra-wide launch in 4,118 locations all helped to make The Meg critic-proof this weekend. Without taking into account ticket price inflation, The Meg registered the 14th largest opening weekend performance ever for the month of August.

Another surprising aspect is just how well The Meg held up throughout the weekend. While the film’s estimated $4.0 million Thursday night start was stronger than expected, it seemed to be pointing towards a debut more along the lines of $30 million to $40 million. But The Meg ultimately grossed $16.65 million on Friday (including Thursday’s preview gross), declined a very slim 1.7 percent on Saturday to take in $16.38 million and is estimated to decline 29.9 percent on Sunday to gross $11.48 million. The Meg clearly looks to be going over better with audiences than it has with critics, as in addition to the film’s strong Saturday hold, The Meg received a B+ rating on CinemaScore, which is very solid for a horror film. The audience breakdown for The Meg skewed 52 percent male, 48 percent female, 32 percent under the age of 25 and 68 percent 25 years and older. Warner Bros. should have more good news next week when the studio’s anticipated Crazy Rich Asians debuts on Wednesday.

Internationally, The Meg debuted with a healthy $97.0 million. That places the film’s global launch at $141.3 million. The film’s international performance was driven by a $50.3 million debut in China (where it was released by co-financer Gravity Pictures). Additional international debuts for The Meg included $6.2 million in Mexico, $5.0 million in Russia, $4.4 million in the United Kingdom, $2.4 million in Spain, $2.3 million in Malaysia, $2.3 million in Indonesia, $2.1 million in Brazil and $2.0 million in the UAE.

Paramount’s Mission: Impossible – Fallout placed in a distant second with an estimated $20.00 million. Before the weekend began, consensus expectations had been for a close box office battle between Mission: Impossible – Fallout and The Meg this weekend, but that obviously didn’t happen. Mission: Impossible – Fallout was down a respectable 43.4 percent this weekend, as the break-out performance of The Meg (along with losing IMAX screens to The Meg) did slow down the momentum of Mission: Impossible – Fallout a bit. In the bigger picture, Mission: Impossible – Fallout has grossed a strong $161.97 million in 17 days, which already gives the film a current total gross to opening weekend ratio of 2.65 to 1. Mission: Impossible – Fallout is running 17.1 percent ahead of the $138.32 million 17-day gross of 2015’s Mission: Impossible – Rogue Nation (which declined 39.7 percent in its third weekend to take in $17.19 million). Internationally, Mission: Impossible – Fallout grossed an estimated $38.4 million this weekend. That brings the film’s international total to $275.6 million and current global haul to $437.6 million.

Disney’s Christopher Robin took third with an estimated $12.43 million. Christopher Robin was down a sizable 49.4 percent, which was a bit surprising given the film’s strong holding power throughout most of the midweek and A rating on CinemaScore. In comparison, 2016’s Pete’s Dragon decreased 47.2 percent in its second weekend to take in $11.35 million. Christopher Robin has grossed $50.02 million in ten days. While that is a respectable performance and 16.6 percent ahead of the $42.91 million ten-day take of Pete’s Dragon, it is also somewhat under expectations. Without taking into account ticket price inflation, Christopher Robin is now the highest grossing film ever domestically for the Winnie the Pooh property, as the film has out-grossed the $45.55 million final gross of 2000’s The Tigger Movie. Christopher Robin remained a more modest performer internationally with an estimated $3.8 million this weekend, though it should be noted that the film is still only playing in an estimated 18 percent of the overall international marketplace. To date, Christopher Robin has grossed $12.1 million internationally and $62.1 million globally. Disney’s Christopher Robin will debut in a number of new international markets next weekend, including the United Kingdom, Germany and Brazil.

Sony and Screen Gems’ Slender Man arrived in fourth place with an estimated $11.33 million. That was towards the higher end of pre-release expectations, which had tended to range from $8 million to $12 million. In hindsight, given the break-out performance of The Meg this weekend, the fairly last-minute decision to open Slender Man two weeks earlier than previously scheduled may have limited the film’s potential a bit. With that said, Slender Man still had a solid start this weekend with both expectations and its modest $10 million production budget in mind. Slender Man was front-loaded this weekend, as the film started out with $4.85 million on Friday, decreased a sizable 21.3 percent on Saturday to gross $3.82 million and is estimated to decease 30.3 percent on Sunday to take in $2.66 million. That early front-loading, combined with the film’s poor critical reviews and terrible D- rating on CinemaScore strongly suggests that Slender Man will fade away from theatres very quickly.

Focus’ BlacKkKlansman rounded out the weekend’s top five with a solid debut of $10.80 million. The critically acclaimed Spike Lee directed film opened in line with consensus expectations, which had ranged from $9 million to $13 million. BlacKkKlansman opened in a relatively modest 1,512 locations, which gave the film a healthy per-location average of $7,143 for the frame. Online pre-sales for BlacKkKlansman had been stronger than those for Slender Man, but ultimately stronger walk-up business and playing in 846 more locations helped give Slender Man the slight edge over BlacKkKlansman for fourth place this weekend. Unlike Slender Man, BlacKkKlansman held up well throughout the weekend, as the film started with $3.61 million on Friday, increased a very encouraging 14.0 percent on Saturday to take in $4.11 million and is estimated to decrease 25.0 percent on Sunday to gross $3.08 million. In addition to strong critical reviews, BlacKkKlansman received a healthy A- rating on CinemaScore, which is another good early sign for the film going forward. BlacKkKlansman registered the third largest debut ever for Spike Lee as a director, behind only 2006’s Inside Man and 2000’s The Original Kings of Comedy.

Lionsgate’s The Spy Who Dumped Me claimed sixth place with an estimated $6.60 million. That represented a very respectable 45.5 percent decline from the film’s opening weekend performance. The ten-day total for The Spy Who Dumped Me stands at $24.56 million, which is in line with expectations. The Spy Who Dumped Me will soon face new direct competition from Warner’s Crazy Rich Asians, which as mentioned, enters the marketplace on Wednesday.

In other box office news, Disney’s Ant-Man and The Wasp passed the $200 million domestic mark after grossing an estimated $4.05 million this weekend, while Universal’s Mamma Mia! Here We Go Again passed the $100 million domestic mark after grossing an estimated $5.82 million. Respective total grosses stand at $203.52 million for Ant-Man and The Wasp in 38 days and at $103.83 million for Mamma Mia! Here We Go Again in 24 days.










Weekend Studio Estimates for August 10 - August 12, 2018.

Film (Distributor) Weekend
Gross
Theatre
Count
Per-Thea.
Average
%Change
Total
Gross
TG to OW
Ratio
Week
1 The Meg
(Warner Bros.)
$44,500,000 4,118 $10,806 NEW $44,500,000 1.000 1
2 Mission: Impossible - Fallout
(Paramount)
$20,000,000 3,888 $5,144 -43.4% $161,967,000 2.645 3
3 Disney's Christopher Robin
(Disney)
$12,430,000 3,602 $3,451 -49.4% $50,019,000 2.035 2
4 Slender Man
(Sony / Screen Gems)
$11,325,000 2,358 $4,803 NEW $11,325,000 1.000 1
5 BlacKkKlansman
(Focus)
$10,800,000 1,512 $7,143 NEW $10,800,000 1.000 1
6 The Spy Who Dumped Me
(Lionsgate)
$6,600,000 3,111 $2,122 -45.5% $24,560,000 2.029 2
7 Mamma Mia! Here We Go Again
(Universal)
$5,820,000 2,812 $2,070 -35.4% $103,829,000 2.671 4
8 The Equalizer 2
(Sony / Columbia)
$5,500,000 2,373 $2,318 -37.2% $89,646,000 2.489 4
9 Hotel Transylvania 3:
Summer Vacation
(Sony / Columbia)
$5,110,000 2,589 $1,974 -36.2% $146,887,000 3.333 5
10 Ant-Man and The Wasp
(Disney)
$4,048,000 1,863 $2,173 -36.4% $203,519,000 2.685 6
11 Incredibles 2
(Disney)
$3,532,000 1,545 $2,286 -29.1% $589,875,000 3.229 9
12 Dog Days
(LD Entertainment / Mirror)
$2,630,000 2,442 $1,077 NEW $3,671,000 1.396 1
13 The Darkest Minds
(Fox)
$2,100,000 3,127 $672 -64.1% $10,946,000 1.873 2
14 Jurassic World: Fallen Kingdom
(Universal)
$1,965,000 1,237 $1,589 -50.3% $409,635,000 2.767 8
15 Teen Titans GO! To The Movies
(Warner Bros.)
$1,770,000 1,437 $1,232 -2.9% $25,547,000 2.454 3

Eighth Grade
(A24)
$1,625,000 1,084 $1,499 -43.0% $10,092,000 3.540 5
Death of a Nation
(Quality Flix)
$950,000 825 $1,152 -59.7% $4,484,000 1.903 2
Three Identical Strangers
(NEON)
$701,000 326 $2,149 -30.5% $9,686,000 6.571 7
Skyscraper
(Universal / Legendary)
$645,000 670 $963 -71.3% $66,156,000 2.656 5
Sorry to Bother You
(Annapurna Pictures)
$425,000 204 $2,083 -47.0% $15,805,000 3.755 6
Won't You Be My Neighbor?
(Focus)
$360,000 229 $1,572 -28.1% $21,690,000 8.436 10
The Island
(Well Go USA)
$283,000 40 $7,063 NEW $283,000 1.000 1
The First Purge
(Universal)
$280,000 293 $956 -69.9% $68,463,000 3.941 6
Blindspotting
(Lionsgate / Summit)
$220,000 138 $1,594 -66.9% $3,778,000 2.948 4
Avengers: Infinity War
(Disney)
$196,000 172 $1,140 -22.8% $678,412,000 2.633 16
Puzzle
(Sony Pictures Classics)
$165,000 44 $3,747 +34.3% $447,000 2.711 3
McQueen
(Bleecker Street)
$155,000 53 $2,919 -14.8% $751,000 4.133 4
Leave No Trace
(Bleecker Street)
$142,000 123 $1,151 -47.7% $5,527,000 4.713 7
Solo: A Star Wars Story
(Disney)
$136,000 170 $800 -29.5% $213,290,000 2.527 12
The Miseducation of Cameron Post
(FilmRise)
$108,000 25 $4,320 +122.0% $182,000 1.689 2
Sicario: Day of the Soldado
(Sony / Columbia)
$100,000 109 $917 -72.6% $49,693,000 2.614 7
Uncle Drew
(Lionsgate / Summit)
$86,000 118 $729 -55.2% $42,053,000 2.759 7
Hereditary
(A24)
$41,000 54 $759 -38.4% $43,982,000 3.240 10
Unfriended: Dark Web
(OTL Releasing / BH Tilt)
$35,000 57 $614 -84.8% $8,771,000 2.401 4
Madeline's Madeline
(Oscilloscope)
$20,225 1 $20,225 NEW $20,225 1.000 1
Never Goin' Back
(A24)
$16,718 11 $1,520 +62.0% $34,589 2.069 2
Prayer Before Dawn
(A24)
$14,453 13 $1,112 NEW $14,453 1.000 1
The Captain
(Music Box Films)
$13,446 6 $2,241 +116.1% $37,171 2.764 3
Hearts Beat Loud
(Gunpowder & Sky)
$3,026 14 $216 -77.2% $2,366,000 6.092 10

Box office grosses can be reported to BoxOfficeReport via email at: daniel@boxofficereport.com







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