Box Office Report - Weekend Box Office Report: September 15 - September 17, 2017




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Weekend Box Office Report
September 15 - September 17, 2017




By Daniel Garris

Weekend Actuals Update:

With actuals now in, Warner’s IT came in just ahead of yesterday’s studio estimate with a massive second weekend take of $60.103 M.

Lionsgate and CBS Films’ American Assassin and Paramount’s mother! also both came in slightly above their studio estimates with respective debuts of $14.847 M and $7.535 M.

Other weekend actuals for the frame include: Home Again ($5.183 M), The Hitman’s Bodyguard ($3.589 M), Wind River ($2.572 M), Annabelle: Creation ($2.411 M) and Leap! ($2.164 M).

Weekend Estimates Update:

Warner’s IT continued to lead the box office with ease this weekend with an estimated $60.00 M. IT declined 51.4 percent from last weekend’s debut, which represented a very healthy second weekend hold for a horror film (especially a horror film of this size). This weekend’s performance for IT represented the second largest September weekend gross on record, behind only the film’s record-breaking debut last weekend. IT also registered the largest second weekend gross ever for a horror film, the second largest second weekend gross ever for an R-rated film (behind only American Sniper back in 2016) and the 21st largest second weekend gross of all-time.

IT zoomed past the $200 M domestic mark this weekend and has grossed a massive $218.71 M through ten days of release. IT is running an astonishing 160.5 percent ahead of the $83.95 M ten-day launch of 2013’s The Conjuring, as IT continues to journey into uncharted waters for a horror film. The performance of IT thus far has been much more in line with that of an event comic book adaptation, as the film is currently running just 7.7 percent behind the $236.87 M ten-day start of last year’s Deadpool. IT should continue to hold up well going forward, especially with the aid of strong word of mouth and the approaching pre-Halloween season.

Internationally, IT grossed an estimated $60.3 M this weekend from 56 markets. That brings the film’s international total to $152.6 M and global haul to $371.3 M. This weekend IT debuted with an especially strong $13.8 M in Mexico. Key international grosses to date for IT include $27.7 M in the United Kingdom, $13.8 M in Russia, $11.8 M in Australia and $10.9 M in Brazil.

Lionsgate and CBS Films’ American Assassin debuted in second place with an estimated $14.80 M. American Assassin opened in line with expectations, which had tended to range from $10 M - $16 M heading into the weekend. It was especially important for American Assassin to get off to a solid start this weekend with Fox’s anticipated Kingsman: The Golden Circle entering the marketplace this coming Friday. The opening weekend performance of American Assassin was very similar to the $14.42 M start of 2014’s John Wick and was 27.5 percent ahead of the $11.61 M three-day debut of Patriots Day back in January.

American Assassin started with $5.77 M on Friday (which included an estimated $915 K from Thursday night shows that began at 7 PM), declined 5.3 percent on Saturday to take in $5.47 M and is estimated to decrease 34.8 percent on Sunday to gross $3.57 M. Critical reaction to American Assassin has been lackluster, though the film has gone over better with online users. The film has a current LoveHate Rate of 5.715. American Assassin received a solid B+ rating on CinemaScore. As mentioned, American Assassin will face new direct competition from Kingsman: The Golden Circle this coming weekend.

Paramount’s mother! was off to a softer start with an estimated third place take of $7.50 M. That was below expectations, which had tended to range from $9 M to $15 M heading into the weekend. mother! opened an underwhelming 39.0 percent below the $12.29 M start of 2012’s House at the End of the Street. While mother! has received solid critical reviews (the film has a current rating of 6.474 on our LoveHate Rate aggregate measurement of critical and online user ratings), the film looks to be going over especially poorly with audiences as it received an F rating on CinemaScore. In addition to having its potential limited by its poor initial word of mouth, mother! also faced an uphill battle to begin with in entering the marketplace only one week after the debut of IT.

On Friday, mother! started out with $3.10 M (which included an estimated $700 K from Thursday night shows that began at 7 PM), before declining a concerning 11.3 percent on Saturday to take in $2.75 M. The film is estimated to fall 40.0 percent on Sunday to gross $1.65 M. Given its poor reaction with audiences, mother! is extremely likely to fade away from theatres quickly.

Open Road’s Home Again claimed fourth place with an estimated $5.33 M. Home Again held up nicely this weekend, as the film was down 37.7 percent from last weekend’s debut. It should be noted that holdovers in general held up very well this weekend, thanks in part to last weekend’s grosses being deflated by the combination of Hurricane Irma, the debut of IT and the first Sunday of the NFL season. Home Again is also being aided by having gone over better with audiences than it has with critics. The ten-day total for Home Again stands at $17.14 M, which is in line with the film’s modest expectations. Home Again is running 26.9 percent behind the $23.45 M ten-day haul of 2015’s Hot Pursuit.

Lionsgate’s The Hitmans’s Bodyguard rounded out the weekend’s top five with an estimated $3.55 M. The Hitman’s Bodyguard was down just 26.1 percent from last weekend. The Hitman’s Bodyguard passed the $70 M domestic mark this weekend and has grossed a stronger than expected $70.36 M in 31 days. That places The Hitman’s Bodyguard just ahead of the $69.96 M 31-day take of 2014’s Let’s Be Cops.

Warner’s Annabelle: Creation and The Weinstein Company’s Wind River placed in sixth and seventh with respective weekend estimates of $2.60 M and $2.55 M. Annabelle: Creation declined a very solid 35.1 percent from last weekend, while Wind River was down only 18.5 percent. Respective total grosses stand at $99.90 M in 38 days for Annabelle: Creation and at $29.12 M in 45 days for Wind River.





Weekend Studio Estimates for September 15 - September 17, 2017.

Film (Distributor) Weekend
Gross
Theatre
Count
Per-Thea.
Average
%Change
Total
Gross
TG to OW
Ratio
Week
1 IT
(Warner / New Line)
$60,000,000 4,148 $14,465 -51.4% $218,711,000 1.772 2
2 American Assassin
(Lionsgate / CBS Films)
$14,800,000 3,154 $4,692 NEW $14,800,000 1.000 1
3 mother!
(Paramount)
$7,500,000 2,368 $3,167 NEW $7,500,000 1.000 1
4 Home Again
(Open Road)
$5,334,000 3,036 $1,757 -37.7% $17,135,000 2.000 2
5 The Hitman's Bodyguard
(Lionsgate / Summit)
$3,550,000 3,272 $1,085 -26.1% $70,357,000 3.290 5
6 Annabelle: Creation
(Warner / New Line)
$2,600,000 2,117 $1,228 -35.1% $99,900,000 2.854 6
7 Wind River
(Weinstein Company)
$2,554,000 2,619 $975 -18.5% $29,122,000 6.330 7
8 Leap!
(Weinstein Company)
$2,118,000 2,416 $877 -13.3% $18,660,000 3.945 4
9 Spider-Man: Homecoming
(Sony / Columbia)
$1,875,000 1,436 $1,306 -6.6% $330,262,000 2.822 11
10 Dunkirk
(Warner Bros.)
$1,305,000 1,478 $883 -29.9% $185,142,000 3.665 9
11 Logan Lucky
(Bleecker Street / Fingerprint)
$1,041,000 1,401 $743 -37.7% $26,871,000 3.536 5
12 The Emoji Movie
(Sony / Columbia)
$975,000 1,151 $847 -14.4% $83,885,000 3.419 8
13 Despicable Me 3
(Universal)
$828,000 983 $842 -11.3% $261,065,000 3.604 12
14 The Dark Tower
(Sony / Columbia)
$770,000 1,235 $623 +1.7% $49,935,000 2.607 7

Girls Trip
(Universal)
$565,000 733 $771 -31.1% $114,332,000 3.664 9
The Nut Job 2: Nutty By Nature
(Open Road)
$441,000 846 $521 -23.5% $28,073,000 3.365 6
All Saints
(Sony / AFFIRM)
$370,000 750 $493 -20.4% $5,233,000 3.456 4
The Glass Castle
(Lionsgate)
$350,000 698 $501 -34.4% $16,722,000 3.574 6
The Big Sick
(Lionsgate / Amazon)
$342,000 338 $1,012 -22.6% $42,511,000 5.621 13
War for the Planet of the Apes
(Fox)
$335,000 470 $713 -25.7% $145,848,000 2.592 10
Baby Driver
(Sony / TriStar)
$285,000 371 $768 -32.6% $107,063,000 5.209 12
Cars 3
(Disney)
$178,000 259 $687 -40.4% $152,291,000 2.837 14
Atomic Blonde
(Focus)
$167,000 270 $619 -42.5% $51,348,000 2.808 8
Hazlo Como Hombre
(Lionsgate / Pantelion)
$125,000 226 $553 -67.9% $2,308,000 1.965 3
Birth of the Dragon
(BH Tilt)
$122,000 275 $444 -64.6% $6,832,000 2.528 4
Kidnap
(Aviron Pictures)
$115,000 506 $227 -45.3% $30,416,000 3.037 7
Tulip Fever
(Weinstein Company)
$112,000 247 $454 -61.0% $2,235,000 1.930 3
Brad's Status
(Annapurna / Amazon)
$100,000 4 $25,045 NEW $100,000 1.000 1
Menashe
(A24)
$87,210 90 $969 -10.3% $1,576,000 7.295 8
Ingrid Goes West
(NEON)
$81,650 100 $817 -45.1% $2,907,000 3.712 6
Beach Rats
(NEON)
$72,700 67 $1,085 -0.5% $321,000 4.390 4
47 Meters Down
(Entertainment Studios
Motion Pictures)
$67,000 96 $698 -0.1% $44,252,000 3.949 14
Pirates of the Caribbean:
Dead Men Tell No Tales
(Disney)
$58,000 115 $504 -38.3% $172,535,000 2.739 17
Maudie
(Sony Pictures Classics / Mongrel)
$38,870 63 $617 -7.8% $6,081,000 15.550 23
Polina
(Oscilloscope)
$30,000 30 $1,000 +41.9% $118,000 3.930 4
Good Time
(A24)
$29,495 29 $1,017 -41.8% $1,933,000 3.324 6
Guardians of the Galaxy Vol. 2
(Disney)
$28,000 80 $350 -47.4% $389,806,000 2.661 20
Lost in Paris
(Oscilloscope)
$13,500 15 $900 -14.4% $631,000 7.859 14
Marjorie Prime
(FilmRise)
$12,000 10 $1,200 -38.6% $143,000 5.401 5
May It Last: A Portrait of
the Avett Brothers
(Oscilloscope)
$10,500 8 $1,313 NEW $682,000 N/A 1
Manolo: The Boy Who Made
Shoes for Lizards
(Music Box Films)
$7,440 3 $2,480 NEW $7,440 1.000 1
Vengeance: A Love Story
(FilmRise)
$5,000 9 $556 NEW $5,000 1.000 1
Love, Kennedy
(Purdie Distribution)
$2,616 6 $436 +345.7% $398,000 8.797 16
Dayveon
(FilmRise)
$2,000 3 $667 NEW $2,000 1.000 1
We Love You, Sally Carmichael!
(Purdie Distribution)
$669 4 $167 -66.9% $111,000 3.576 7
Served Like a Girl
(Entertainment Studios
Motion Pictures)
$74 1 $74 -84.7% $8,234 3.400 4

Box office grosses can be reported to BoxOfficeReport via email at: daniel@boxofficereport.com







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