Box Office Report - Weekend Box Office Report: October 6 - October 8, 2017




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Weekend Box Office Report
October 6 - October 8, 2017




By Daniel Garris

Weekend Actuals Update:

With actuals now in, Warner’s Blade Runner 2049 debuted a bit higher than Sunday's estimate with a still disappointing first place take of $32.753 M.

Other weekend actuals for the frame include: The Mountain Between Us ($10.551 M), IT ($9.972 M), My Little Pony: The Movie ($8.886 M), Kingsman: The Golden Circle ($8.675 M), American Made ($8.447 M), The LEGO Ninjago Movie ($7.002 M), Victoria & Abdul ($4.172 M), Flatliners ($3.975 M) and Battle of the Sexes ($2.562 M).

Weekend Estimates Update:

Warner’s Blade Runner 2049 easily debuted in first place this weekend with an estimated $31.53 M. However, Blade Runner 2049 opened far below its lofty expectations to deliver one of the more disappointing debuts of 2017 for a high profile release, especially when taking into account the film’s expensive price-tag. Despite strong online pre-sales, strong traditional tracking and strong critical reviews, Blade Runner 2049 was unable to catch on outside of its pre-established fanbase this weekend (71 percent of the film’s audience breakdown was male and 86 percent was over the age of 25), as the film has proven to very much be the opposite of critic-proof thus far. Blade Runner 2049 may have also been hampered somewhat by its 163 minute runtime, especially among moviegoers outside of the film’s pre-existing fanbase. Blade Runner 2049 debuted an underwhelming 12.8 percent below the $36.16 M launch of Alien: Covenant earlier this year.

When taking into account 35 years of ticket price inflation, Blade Runner 2049 looks to be following in the footsteps of 1982’s Blade Runner at the box office, which debuted with $6.15 M (which adjusts to $18.60 M with ticket price inflation) and finished its initial domestic run with $27.58 M (which adjusts to $83.40 M with ticket price inflation). One bright spot for Blade Runner 2049 this weekend is that the film did register the third largest unadjusted opening weekend ever over Columbus Day weekend. Blade Runner 2049 grossed an estimated $5.0 M from IMAX locations, which represented 15.9 percent of the film’s overall gross this weekend.

Blade Runner 2049 started with an estimated $12.74 M on Friday (which included a heavily front-loaded estimated $4.0 M from Thursday night shows that began at 7 PM), declined 10.5 percent on Saturday to take in $11.40 M and is estimated to slow 35.2 percent on Sunday to gross $7.39 M. As mentioned, Blade Runner 2049 has received strong critical reviews. The film has a current rating of 8.705 on our LoveHate Rate aggregate measurement of critical and online user ratings, which is the seventh highest score among qualifying 2017 releases to date. Blade Runner 2049 also received a healthy A- rating on CinemaScore. Blade Runner 2049 will hope to transfer its strong reviews and word of mouth into strong holding power going forward. On the other hand, this weekend’s initial front-loading isn’t the greatest early sign.

Fox’s The Mountain Between Us opened in second place with an estimated $10.10 M. The Mountain Between Us performed in line with expectations (the only one of this weekend’s three new wide releases to do so), which had tended to range from $8 M to $13 M heading into the weekend. The film’s opening weekend performance was essentially on par with the $10.29 M start of last year’s The Finest Hours. The Mountain Between Us may have received a small boost this weekend from serving as the primary new alternative for adult audiences not interested in Blade Runner 2049, but also likely saw its potential limited a bit by the lukewarm response to the film by critics. The Mountain Between Us has a lackluster current LoveHate Rate of 5.239. The film does appear to be going over significantly better with audiences, as it received an A- rating on CinemaScore.

Warner’s IT continued to impress this weekend with an estimated third place take of $9.66 M in its fifth weekend. IT was down a solid 42.9 percent from last weekend and passed the $300 M domestic mark this weekend. IT has grossed a massive $304.933 M through 31 days of release and is likely to continue to display very solid holding power throughout the rest of October thanks in part to continued strong word of mouth and the ongoing pre-Halloween season. Internationally, IT grossed an estimated $19.8 M this weekend from 64 markets. That brings the film’s international total to $298.8 M and current global haul to $603.7 M.

Lionsgate’s My Little Pony: The Movie debuted in fourth place with an estimated $8.80 M. My Little Pony: The Movie opened a bit below expectations, which had tended to range from $10 M to $15 M, thanks in part to strong online pre-sales heading into the weekend. The film started out 33.4 percent below the $13.21 M launch of Smurfs: The Lost Village earlier this year. Similar to Blade Runner 2049, but on a much smaller scale, My Little Pony: The Movie also appears to have failed to expand beyond its pre-established fanbase. My Little Pony: The Movie displayed early initial front-loading this weekend for a family film released during the non-summer season, which isn’t the greatest early sign for the film going forward. My Little Pony has received mixed reviews from critics, but is going over better with online users and has a current LoveHate Rate of 6.681. Like Blade Runner 2049 and The Mountain Between Us, My Little Pony: The Movie also received an A- rating on CinemaScore.

Fox’s Kingsman: The Golden Circle and Universal’s American Made are in a tight race for fifth place this weekend. Kingsman: The Golden Circle currently has the slight edge with an estimated $8.10 M, while American Made took an estimated $8.07 M. Both films experienced very similar percentage declines this weekend, as Kingsman: The Golden Circle was down 52.2 percent from last weekend and American Made was down 51.9 percent. To date, Kingsman: The Golden Circle is performing below expectations with $79.96 M in 17 days, while American Made is running in line with its more modest expectations with $30.44 M in ten days.

Warner’s The LEGO Ninjago Movie placed in seventh with an estimated $6.75 M. The LEGO Ninjago Movie was down 42.0 percent from last weekend, as the film appears to have taken a slight hit from this weekend’s release of My Little Pony: The Movie. The LEGO Ninjago Movie continues to perform significantly below expectations with a 17-day take of $43.82 M. With no new high-profile family films entering the marketplace throughout the rest of the month, The LEGO Ninjago Movie will hope to stabilize going forward.

Focus’ Victoria & Abdul had a very nice expansion into moderate release this weekend with an estimated eighth place take of $4.14 M. Victoria & Abdul registered a promising per-location average of $5,658 from 732 locations. Victoria & Abdul was up 279.2 percent over last weekend’s performance (when the film was playing in just 77 locations, and saw its per-location average dip 60.1 percent, which was very encouraging for an expansion of this size. The 17-day total for Victoria & Abdul stands at $5.96 M. Victoria & Abdul has received respectable critical reviews and has a current LoveHate Rate of 6.714.





Weekend Studio Estimates for October 6 - October 8, 2017.

Film (Distributor) Weekend
Gross
Theatre
Count
Per-Thea.
Average
%Change
Total
Gross
TG to OW
Ratio
Week
1 Blade Runner 2049
(Warner Bros.)
$31,525,000 4,058 $7,769 NEW $31,525,000 1.000 1
2 The Mountain Between Us
(Fox)
$10,100,000 3,088 $3,271 NEW $10,100,000 1.000 1
3 IT
(Warner / New Line)
$9,655,000 3,605 $2,678 -42.9% $304,933,000 2.471 5
4 My Little Pony: The Movie
(Lionsgate)
$8,800,000 2,528 $3,481 NEW $8,800,000 1.000 1
5 Kingsman: The Golden Circle
(Fox)
$8,100,000 3,488 $2,322 -52.2% $79,964,000 2.049 3
6 American Made
(Universal)
$8,073,000 3,031 $2,663 -51.9% $30,445,000 1.815 2
7 The LEGO Ninjago Movie
(Warner Bros.)
$6,750,000 3,611 $1,869 -42.0% $43,824,000 2.145 3
8 Victoria & Abdul
(Focus)
$4,142,000 732 $5,658 +279.2% $5,957,000 1.438 3
9 Flatliners
(Sony / Columbia)
$3,800,000 2,552 $1,489 -42.2% $12,330,000 1.875 2
10 Battle of the Sexes
(Fox Searchlight)
$2,400,000 1,822 $1,317 -29.8% $7,678,000 2.247 3
11 American Assassin
(Lionsgate / CBS Films)
$1,375,000 1,656 $830 -58.5% $34,436,000 2.319 4
12 'Til Death Do Us Part
(Novus Content)
$732,000 550 $1,330 -52.1% $2,641,000 1.729 2
13 The Stray
(Purdie Distribution)
$550,000 640 $859 NEW $550,000 1.000 1
14 Home Again
(Open Road)
$530,000 1,003 $528 -69.3% $26,315,000 3.071 5
15 A Question of Faith
(Pure Flix)
$435,000 608 $715 -57.6% $1,770,000 1.726 2

mother!
(Paramount)
$360,000 481 $748 -75.2% $17,270,000 2.292 4
Judwaa 2
(Fox International Productions)
$295,000 192 $1,536 -53.8% $1,167,000 1.829 2
Despicable Me 3
(Universal)
$275,000 304 $905 -24.8% $262,623,000 3.626 15
Stronger
(Roadside)
$256,000 335 $765 -72.3% $3,748,000 2.327 3
Leap!
(Weinstein Company)
$193,000 401 $482 -60.0% $21,198,000 4.482 7
Wind River
(Weinstein Company)
$192,000 356 $540 -67.8% $33,219,000 7.220 10
The Hitman's Bodyguard
(Lionsgate / Summit)
$175,000 314 $557 -74.2% $75,027,000 3.508 8
The Florida Project
(A24)
$153,000 4 $38,336 NEW $153,000 1.000 1
Cars 3
(Disney)
$117,000 131 $893 +115.0% $152,608,000 2.842 17
Brad's Status
(Annapurna / Amazon)
$104,000 247 $421 -73.9% $2,022,000 2.121 4
Friend Request
(Entertainment Studios
Motion Pictures)
$86,000 154 $558 -88.2% $3,711,000 1.853 3
Mark Felt: The Man Who Brought
Down the White House
(Sony Pictures Classics)
$56,382 17 $3,317 +64.8% $105,000 1.871 2
The Glass Castle
(Lionsgate)
$42,000 113 $372 -26.5% $17,235,000 3.684 9
Girls Trip
(Universal)
$41,000 90 $456 -63.2% $115,086,000 3.688 12
Chavela
(Music Box Films)
$20,500 4 $5,125 NEW $24,553 1.198 1
The Big Sick
(Lionsgate / Amazon)
$20,000 34 $588 -54.7% $42,824,000 5.662 16
Beach Rats
(NEON)
$7,474 14 $534 -58.8% $457,000 6.252 7
Tulip Fever
(Weinstein Company)
$7,047 12 $587 -62.5% $2,400,000 2.072 6
Ingrid Goes West
(NEON)
$3,648 10 $365 -74.8% $3,016,000 3.852 9
47 Meters Down
(Entertainment Studios
Motion Pictures)
$2,445 7 $349 -83.9% $44,306,000 3.954 17

Box office grosses can be reported to BoxOfficeReport via email at: daniel@boxofficereport.com







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