Box Office Report - Weekend Box Office Report: March 17 - March 19, 2017




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Weekend Box Office Report
March 17 - March 19, 2017




By Daniel Garris

Weekend Actuals Update:

With actuals now in, Disney’s Beauty and the Beast debuted even higher than estimated on Sunday. Beauty and the Beast opened with $174.751 M, which gives the film the sixth largest opening weekend performance of all-time (just ahead of the $174.145 M start of 2013’s Iron Man 3) and the twelfth largest adjusted opening ever when taking into account ticket price inflation.

Other weekend actuals for the frame include: Kong: Skull Island ($27.832 M), Logan ($17.816 M), Get Out ($13.437 M), The Shack ($6.006 M), The LEGO Batman Movie ($4.602 M) & The Belko Experiment ($4.137 M).

Weekend Estimates Update:

Disney’s Beauty and the Beast was off to a historic launch this weekend with an estimated $170.00 M. That represented the seventh largest opening weekend performance of all-time and the 13th largest adjusted opening weekend ever when taking into account ticket price inflation. Beauty and the Beast set a new record for the largest March opening weekend ever (surpassing the $166.01 M debut of last year’s Batman v Superman: Dawn of Justice) and registered the sixth largest debut ever for Disney. The film represents another milestone performance for Disney, which currently claims six of the largest seven opening weekend performances of all-time.

In terms of comparisons, Beauty and the Beast opened 11.4 percent ahead of the $152.54 M start of 2012’s The Hunger Games, 25.9 percent ahead of the $135.06 M debut of last year’s Finding Dory and 46.4 percent ahead of the $116.10 M launch of 2010’s Alice in Wonderland. Beauty and the Beast started out with $63.79 M on Friday (which included an estimated $16.3 M from Thursday evening shows that began at 6 PM), was down a very slim 1.6 percent on Saturday to gross $62.74 M (which represented an extremely impressive hold for a film with such sizable Thursday evening previews) and is estimated to decline 30.7 percent on Sunday to gross $43.48 M.

Beauty and the Beast is likely to hold up well going forward, especially with its strong Saturday hold in mind. While the film’s combined critical and internet reaction isn’t out of this world (it currently has a solid score of 7.691 on our LoveHate Rate aggregate measurement of online critical metrics), Beauty and the Beast received an A rating on CinemaScore, which points to the film going over significantly stronger with audiences than with critics.

Warner’s Kong: Skull Island finished in a distant second place with an estimated $28.85 M. That represented a 52.7 percent decline from last weekend’s stronger than expected opening weekend performance. The second weekend hold for Kong: Skull Island was quite respectable, especially given that the film lost IMAX screens to Beauty and the Beast this weekend. Kong: Skull Island continues to outpace expectations nicely with a ten-day start of $110.13 M. That places Kong: Skull Island 15.7 percent ahead of the $95.17 M ten-day take of 2005’s King Kong (which opened on a Wednesday). Going forward Kong: Skull Island should see its lead over King Kong shrink as a result of King Kong opening before Christmas.

Fox’s Logan placed in third with an estimated $17.50 M. Logan was down 54.1 percent from last weekend, as the film continues to display significant front-loading. While critical and online reaction to Logan has been extremely strong (the film currently has a LoveHate Rate of 8.909), the built-in front-loading of the X-Men franchise and strong March competition have had a clear effect on Logan. In the bigger picture, Logan is still performing very well with a 17-day take of $184.03 M. That places the film a slim 2.9 percent behind the $189.56 M 17-day take of 2014’s X-Men: Days of Future Past. Logan is currently the highest grossing release of 2017, but will obviously be overtaken by Beauty and the Beast before much longer.

Universal’s Get Out claimed fourth place with an estimated $13.25 M. While Get Out lost a bit of its incredible momentum this weekend in declining 36.1 percent from last weekend, the film still had the strongest percentage hold of any film in the top ten this weekend. Get Out continues to cement its break-out status with a 24-day gross of $133.12 M and will soon zoom past the $136.87 M current total gross of fellow Universal break-out Split. The total gross to opening weekend ratio for Get Out now stands at 3.988 to 1.

Lionsgate’s The Shack rounded out the weekend’s top five with an estimated $6.13 M, while Warner’s The LEGO Batman Movie followed in sixth with an estimated $4.70 M. Both films held up relatively well this weekend given the new competition they faced from Beauty and the Beast, as The Shack was down 38.7 percent, while The LEGO Batman Movie declined by 38.3 percent. Respective total grosses stand at a stronger than expected $42.61 M in 17 days for The Shack and at $167.42 M in 38 days for The LEGO Batman Movie.

Meanwhile, BH Tilt’s The Belko Experiment debuted in seventh place with an estimated $4.07 M. The Belko Experiment opened in line with its modest expectations, which were held in check in part from the film’s 1,341 location count. Compared to previous BH Tilt releases, The Belko Experiment opened below the $4.95 M start of last year’s The Darkness and ahead of the $3.52 M debut of 2015’s The Green Inferno. Critical and online reaction to the film has been mixed, as The Belko Experiment currently has a score of 5.325 on our LoveHate Rate measurement system.


Weekend Studio Estimates for March 17 - March 19, 2017.

Film (Distributor) Weekend
Gross
Theatre
Count
Per-Thea.
Average
%Change
Total
Gross
TG to OW
Ratio
Week
1 Beauty and the Beast
(Disney)
$170,000,000 4,210 $40,380 NEW $170,000,000 1.000 1
2 Kong: Skull Island
(Warner Bros.)
$28,850,000 3,846 $7,501 -52.7% $110,125,000 1.805 2
3 Logan
(Fox)
$17,500,000 3,687 $4,746 -54.1% $184,027,000 2.081 3
4 Get Out
(Universal)
$13,249,000 2,979 $4,448 -36.1% $133,118,000 3.988 4
5 The Shack
(Lionsgate / Summit)
$6,130,000 2,825 $2,170 -38.7% $42,615,000 2.635 3
6 The LEGO Batman Movie
(Warner Bros.)
$4,700,000 2,735 $1,718 -38.3% $167,423,000 3.159 6
7 The Belko Experiment
(BH Tilt)
$4,070,000 1,341 $3,035 NEW $4,070,000 1.000 1
8 Hidden Figures
(Fox)
$1,500,000 1,162 $1,291 -45.7% $165,559,000 7.261 13
9 John Wick: Chapter 2
(Lionsgate / Summit)
$1,200,000 1,065 $1,127 -55.1% $89,791,000 2.950 6
10 Before I Fall
(Open Road)
$1,034,000 1,551 $667 -65.5% $11,295,102 2.408 3
11 Lion
(Weinstein Company)
$784,000 621 $1,262 -40.8% $50,051,000 13.311 17
12 La La Land
(Lionsgate / Summit)
$530,000 585 $906 -70.1% $149,764,000 15.677 15
13 Split
(Universal)
$512,000 604 $847 -59.2% $136,871,000 3.421 9
14 Rogue One: A Star Wars Story
(Disney)
$503,000 179 $2,810 +139.9% $530,749,000 3.422 14
15 A Dog's Purpose
(Universal)
$488,000 594 $821 -55.5% $62,943,000 3.454 8

The Sense of an Ending
(CBS Films)
$475,000 282 $1,684 +1,096.7% $528,000 1.111 2
Fifty Shades Darker
(Universal)
$467,000 607 $769 -71.8% $114,043,000 2.447 6
Badrinath Ki Dulhania
(Fox International Productions)
$420,000 156 $2,692 -51.3% $1,587,000 1.840 2
Moana
(Disney)
$359,000 264 $1,360 -16.6% $248,061,000 4.380 17
A United Kingdom
(Fox Searchlight)
$320,000 257 $1,245 -39.8% $3,178,000 5.028 6
Sing
(Universal)
$309,000 278 $1,113 -30.2% $269,348,000 7.639 13
Kedi
(Oscilloscope)
$275,000 120 $2,292 -13.3% $1,408,000 4.439 6
T2: Trainspotting
(Sony / TriStar)
$180,000 5 $36,000 NEW $180,000 1.000 1
Song to Song
(Broad Green Pictures)
$53,945 4 $13,486 NEW $53,945 1.000 1
Raw
(Focus World)
$42,860 9 $4,762 +72.6% $78,022 1.820 2
My Life as a Zucchini
(GKIDS)
$27,234 38 $717 -50.3% $229,000 4.186 4
Tim Timmerman,
Hope of America
(Purdie Distribution)
$2,871 7 $410 -77.5% $84,123 1.662 3

Box office grosses can be reported to BoxOfficeReport via email at: daniel@boxofficereport.com







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