Box Office Report - Weekend Box Office Report: March 9 - March 11, 2018



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Weekend Box Office Report
March 9 - March 11, 2018




By Daniel Garris

Weekend Actuals Update:

With actuals now in, Disney’s Black Panther came in just below yesterday’s studio estimate with a first place fourth weekend take of $40.818 million. That represented the third largest fourth weekend gross of all-time.

Fellow Disney release A Wrinkle in Time was also down slightly from yesterday’s estimate with a second place debut of $33.124 million.

Other weekend actuals for the frame include: The Strangers: Prey at Night ($10.402 million), Red Sparrow ($8.502 million), Game Night ($7.863 million), Peter Rabbit ($6.776 million), Death Wish ($6.581 million), Annihilation ($3.302 million), The Hurricane Heist ($3.024 million), Jumanji: Welcome to the Jungle ($2.742 million), Gringo ($2.722 million) and The Shape of Water ($2.348 million).

Weekend Estimates Update:

Disney’s Black Panther took in an estimated $41.14 million this weekend to lead the weekend box office for a fourth consecutive frame. Black Panther is the first film to lead the box office for four weekends in a row since Star Wars: The Force Awakens did so during late 2015 and early 2016. Black Panther was down 38.0 percent from last weekend, which represented a very healthy hold, especially given the new competition the film faced from fellow Disney release A Wrinkle in Time. Black Panther registered the third largest fourth weekend gross of all-time, behind only 2009’s Avatar ($50.31 million) and Star Wars: The Force Awakens ($42.35 M). With a massive 24-day gross of $562.02 million, Black Panther passed by 2016’s Rogue One: A Star Wars Story and 2008’s The Dark Knight this weekend to move into seventh place on the all-time unadjusted domestic list. Black Panther is running an exceptional 9.5 percent ahead of the $513.37 million 24-day take of 2012’s Marvel’s The Avengers (which declined 34.1 percent in its fourth weekend to gross $36.69 million).

This weekend saw Black Panther pass the $1 billion global milestone. Internationally, Black Panther grossed an estimated $100.0 million this weekend, which was led by the film’s strong $66.5 million debut in China. To date, Black Panther has grossed $516.6 million internationally and $1.079 billion globally. International totals to date for Black Panther include $55.8 million in the U.K., $42.4 million in South Korea, $29.6 million in Brazil, $25.7 million in Australia, $25.2 million in France, $24.6 million in Mexico, $17.6 million in Germany and $17.0 million in Russia.

Fellow Disney release A Wrinkle in Time debuted in second place with an estimated $33.32 million. A Wrinkle in Time opened on the low end of expectations, which ranged from the low $30 million to low $40 million area heading into the weekend. Despite strong online presales, potential for A Wrinkle in Time appears to have been limited by the film’s lackluster critical reviews and by the strong direct competition from Black Panther. The opening weekend performance of A Wrinkle in Time was essentially on par with the $33.03 million three-day start of 2015’s Tomorrowland, though it should be noted that the rumored $100 million production budget of A Wrinkle in Time, while still pricey, was roughly only half the production cost of Tomorrowland. A Wrinkle in Time skewed fairly heavily towards female moviegoers (57 percent) this weekend, while family audiences represented 38 percent of the film’s overall audience.

A Wrinkle in Time started out with $10.21 million on Friday (which included an estimated $1.30 million from Thursday night shows that began at 7 PM), increased an encouraging 32.9 percent on Saturday to take in $13.57 million and is estimated to decline 29.8 percent on Sunday to gross $9.53 M. A Wrinkle in Time received a respectable B rating on CinemaScore, which suggests that the film is going over somewhat better with audiences than it has with critics. Internationally, A Wrinkle in Time grossed an estimated $6.3 million from just 6 markets, including $4.1 million from Russia and $1.0 million from Spain. That places the global start for A Wrinkle in Time at $39.6 million. The film will open in additional international markets throughout the month of March.

Aviron Pictures’ The Strangers: Prey at Night debuted in third place with an estimated $10.48 million. The long-awaited sequel to 2008’s The Strangers opened just ahead of its relatively modest expectations, which had tended to range from $7 million to $10 million. The Strangers: Prey at Night opened 4.6 percent ahead of the $10.02 million start of last year’s Kidnap, which was also released by Aviron Pictures. The Strangers: Prey at Night did open 50.1 percent below the $21.00 million launch of The Strangers, though it hadn’t been expected to come anywhere close to the opening weekend performance of its predecessor.

The Strangers: Prey at Night registered $4.000 million on Friday (which included an estimated $610,000 from Thursday night shows that began at 7 PM), was essentially unchanged on Saturday to take in $3.995 million and is estimated to decline 37.8 percent on Sunday to gross $2.485 million. The Strangers: Prey at Night held up relatively well for a horror sequel throughout the weekend. However, at the same time the film has received lackluster critical reviews and received a modest C rating on CinemaScore.

Fox’s Red Sparrow was down two spots and a sharp 51.6 percent from last weekend’s debut to land in fourth place with an estimated $8.15 million. Red Sparrow has grossed $31.12 million in ten days, which is on the low end of expectations and places the film 19.2 percent behind the $38.52 million ten-day start of 2015’s Joy. Red Sparrow remained more impressive internationally this weekend with an estimated $15.71 million. That brings the film’s international total to $51.8 million and current global haul to $82.9 million. International totals to date for Red Sparrow include $5.70 million in the U.K., $5.11 million in Germany, $4.57 million in Australia, $4.07 million in Spain, $4.00 million in Taiwan, $3.23 million in Mexico and $2.90 million in Italy.

Warner and New Line’s Game Night rounded out the weekend’s top five with an estimated $7.91 million. Game Night held up very nicely this weekend (especially given that the film was playing in 441 fewer locations this weekend than last weekend), as the film was down just 24.1 percent. Thanks in part to strong early holding power; Game Night has grossed a very solid $45.05 million in 17 days. That already gives the film a current total gross to opening weekend ratio of 2.65 to 1. Internationally, Game Night grossed an estimated $5.4 million this weekend. To date, Game Night has grossed $24.7 million internationally and $69.7 million globally. Current international totals for Game Night include $4.1 million in Australia, $3.7 million in the U.K., $2.4 million in Russia and $2.1 million in Germany.

Sony’s Peter Rabbit and MGM’s Death Wish claimed sixth and seventh place this weekend with respective estimated grosses of $6.80 million and $6.60 million. Peter Rabbit continues to hold up well, as it was down 32.0 percent from last weekend, while Death Wish slowed a sizable 49.3 percent from last weekend’s debut. Respective current total grosses stand at a stronger than expected $93.46 million for Peter Rabbit in 31 days and at a slightly softer than expected $23.88 million for Death Wish in ten days.

Meanwhile, Entertainment Studios Motion Pictures’ The Hurricane Heist and STXfilms and Amazon Studios’ Gringo both opened softly with respective estimated eighth place and eleventh place debuts of $3.15 million and $2.63 million. Both films performed below their already low expectations and both films delivered especially lackluster per-location averages this weekend: $1,311 for The Hurricane Heist and an even lower $1,094 for Gringo. The Hurricane Heist received a modest B- rating on CinemaScore, while Gringo received a slightly softer C+ CinemaScore rating. Both films have gone over poorly with critics.










Weekend Studio Estimates for March 9 - March 11, 2018.

Film (Distributor) Weekend
Gross
Theatre
Count
Per-Thea.
Average
%Change
Total
Gross
TG to OW
Ratio
Week
1 Black Panther
(Disney)
$41,136,000 3,942 $10,435 -38.0% $562,016,000 2.782 4
2 A Wrinkle in Time
(Disney)
$33,316,000 3,980 $8,371 NEW $33,316,000 1.000 1
3 The Strangers: Prey at Night
(Aviron Pictures)
$10,480,000 2,464 $4,253 NEW $10,480,000 1.000 1
4 Red Sparrow
(Fox)
$8,150,000 3,064 $2,660 -51.6% $31,119,000 1.846 2
5 Game Night
(Warner / New Line)
$7,905,000 3,061 $2,582 -24.1% $45,046,000 2.649 3
6 Peter Rabbit
(Sony / Columbia)
$6,800,000 3,112 $2,185 -32.0% $93,458,000 3.737 5
7 Death Wish
(MGM)
$6,600,000 2,882 $2,290 -49.3% $23,875,000 1.835 2
8 Annihilation
(Paramount)
$3,150,000 1,709 $1,843 -43.8% $26,095,000 2.357 3
8 The Hurricane Heist
(Entertainment Studios
Motion Pictures)
$3,150,000 2,402 $1,311 NEW $3,150,000 1.000 1
10 Jumanji: Welcome to the Jungle
(Sony / Columbia)
$2,750,000 2,157 $1,275 -37.9% $397,258,000 10.983 12
11 Gringo
(STXfilms / Amazon)
$2,630,000 2,404 $1,094 NEW $2,630,000 1.000 1
12 The Shape of Water
(Fox Searchlight)
$2,407,000 1,552 $1,551 +62.8% $61,000,000 20.330 15
13 The Greatest Showman
(Fox)
$1,775,000 952 $1,864 -34.3% $167,475,000 19.019 12
14 Fifty Shades Freed
(Universal)
$1,350,000 1,357 $995 -60.3% $98,365,000 2.551 5
15 Thoroughbreds
(Focus)
$1,225,000 549 $2,231 NEW $1,225,000 1.000 1

Three Billboards Outside
Ebbing, Missouri
(Fox Searchlight)
$705,000 552 $1,277 -45.2% $53,350,000 12.117 18
The Post
(Fox / DreamWorks)
$315,000 278 $1,133 -70.4% $81,146,000 4.191 12
Call Me By Your Name
(Sony Pictures Classics)
$304,000 309 $985 -61.2% $17,469,000 12.149 16
A Fantastic Woman
(Sony Pictures Classics)
$287,000 166 $1,731 +129.8% $1,173,000 4.083 6
Darkest Hour
(Focus)
$280,000 245 $1,143 -59.8% $56,103,000 14.415 16
I, Tonya
(NEON / 30West)
$263,000 243 $1,084 -52.3% $29,510,000 8.776 14
Coco
(Disney)
$250,000 194 $1,289 -22.2% $208,836,000 4.111 16
Star Wars: The Last Jedi
(Disney)
$246,000 246 $1,000 -2.6% $619,464,000 2.816 13
Phantom Thread
(Focus)
$245,000 184 $1,332 -67.4% $20,723,000 6.383 11
Lady Bird
(A24)
$200,000 156 $1,282 -64.8% $48,728,000 12.009 19
The Death of Stalin
(IFC Films)
$181,000 4 $45,327 NEW $181,000 1.000 1
Maze Runner: The Death Cure
(Fox)
$173,000 214 $808 -63.3% $57,440,000 2.377 7
Winchester
(Lionsgate / CBS Films)
$170,000 261 $651 -67.1% $24,874,000 2.672 6
The Leisure Seeker
(Sony Pictures Classics)
$120,000 28 $4,270 NEW $120,000 1.000 1
Early Man
(Lionsgate)
$100,000 186 $538 -79.4% $8,025,000 2.515 4
The Party
(Roadside)
$98,925 91 $1,087 -22.4% $484,000 3.795 4
Den of Thieves
(STXfilms)
$70,000 104 $673 -68.7% $44,859,000 2.950 8
Wonder
(Lionsgate)
$68,000 138 $493 -26.9% $132,235,000 4.800 17
Samson
(Pure Flix)
$57,000 93 $613 -81.5% $4,613,000 2.373 4
Hostiles
(Entertainment Studios
Motion Pictures)
$55,000 90 $611 -65.4% $29,608,000 2.928 12
Loveless
(Sony Pictures Classics)
$54,132 37 $1,463 -11.9% $303,000 4.937 4
La Boda de Valentina
(Lionsgate / Pantelion)
$41,000 45 $911 -60.2% $2,758,000 2.404 5
Thor: Ragnarok
(Disney)
$41,000 70 $586 -65.4% $315,034,000 2.567 19
The Commuter
(Lionsgate)
$41,000 71 $577 -45.8% $36,318,000 2.651 9
Forever My Girl
(Roadside)
$40,280 64 $629 -56.4% $16,253,000 3.828 8
Foxtrot
(Sony Pictures Classics)
$29,757 6 $4,960 -5.9% $113,000 3.559 2
Film Stars Don't Die in Liverpool
(Sony Pictures Classics)
$21,976 41 $536 -26.6% $811,000 7.005 11
The Insult
(Cohen Media Group)
$19,762 16 $1,235 -62.5% $904,000 8.179 9

Box office grosses can be reported to BoxOfficeReport via email at: daniel@boxofficereport.com







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