Box Office Report - Weekend Box Office Report: March 30 - April 1, 2018



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Weekend Box Office Report
March 30 - April 1, 2018




By Daniel Garris

Weekend Actuals Update:

With actuals now in, Warner’s Ready Player One came in a bit higher than yesterday’s estimate with a first place take of $41.764 million. The four-day debut for Ready Player One stands at $53.710 million.

Lionsgate’s Tyler Perry’s Acrimony came in just ahead of its weekend estimate with a second place debut of $17.171 million.

Other weekend actuals for the frame include: Black Panther ($11.487 million), I Can Only Imagine ($10.446 million), Pacific Rim Uprising ($9.370 million), Sherlock Gnomes ($7.002 million), Tomb Raider ($4.922 million), A Wrinkle in Time ($4.843 million), Love, Simon ($4.767 million), Paul, Apostle of Christ ($3.458 million), Isle of Dogs ($2.943 million from 165 locations), God’s Not Dead: A Light in Darkness ($2.690 million), Game Night ($2.512 million) and Peter Rabbit ($2.122 million).

Weekend Estimates Update:

Warner’s Ready Player One easily led the box office over Easter weekend with an estimated $41.21 million. The Steven Spielberg directed Ready Player One opened towards the higher end of expectations, which tended to range from the low-thirties to the low-forties for the three-day frame. Ready Player One also delivered the second largest opening weekend of 2018 to date (behind only Black Panther) and the fifth largest opening weekend performance ever for Easter weekend. With the addition of the film’s estimated $12.01 million opening day performance on Thursday, Ready Player One has grossed $53.22 million in its first four days. That is 4.3 percent ahead of the $51.01 million four-day debut of G.I. Joe: Retaliation, which opened over Easter weekend back in 2013 and went on to finish its domestic run with $122.52 million. As a non-sequel (albeit one with a built-in fanbase) with good reviews and good early word of mouth, Ready Player One will hope to display stronger holding power than G.I. Joe: Retaliation did.

Ready Player One grossed an estimated $15.14 million on Good Friday, increased 4.4 percent on Saturday to take in $15.80 million and is estimated to fall 35.0 percent on Easter Sunday to register $10.27 million. As mentioned, critical reviews for Ready Player One have been good in general. Ready Player One looks to be going over well with audiences as well, as the film received a healthy A- rating on CinemaScore.

Ready Player One was off to a strong international launch with an estimated $128.0 million. That places the film’s global launch at $181.3 million. The film’s international performance was led by a $61.7 million debut in China, which represented the largest opening weekend ever for Warner Bros. in China. Other international debuts for Ready Player One included $8.1 million in South Korea, $7.3 million in the U.K., $6.1 million in Russia, $6.0 million in France, $4.0 million in Mexico, $3.1 million in Spain, $3.1 million in Australia and $3.1 million in Italy.

Lionsgate’s Tyler Perry’s Acrimony debuted in second place with an estimated $17.10 million. Acrimony performed towards the higher end of pre-release expectations, which had ranged anywhere from $10 million to the high teens. Acrimony did open a bit softer than usual for a Tyler Perry directed film opening over Easter weekend, but that had been expected heading into the weekend. Acrimony opened 21.0 percent below the $21.64 million start of 2013’s Tyler Perry’s Temptation: Confessions of a Marriage Counselor. The Taraji P. Henson led Acrimony did open a healthy 71.7 percent ahead of the $9.96 million start of Proud Mary back in January, which also starred Henson.

Tyler Perry’s Acrimony started out with an estimated $7.27 million on Friday (which included an estimated $1.0 million from Thursday night shows that began at 7PM), declined 15.6 percent on Saturday to take in $6.14 million and is estimated to decrease 39.9 percent on Sunday to gross $3.69 million. Like Ready Player One, Acrimony also received a healthy A- rating on CinemaScore, though it should be noted that Perry’s films are typically font-loaded towards opening weekend.

Disney’s Black Panther continued to impress this weekend with an estimated third place take of $11.26 million. Black Panther was down 34.1 percent from last weekend, which represented a good hold, especially given the added competition the film faced from both Ready Player One and Tyler Perry’s Acrimony. Black Panther has grossed a massive $650.70 million through 45 days of release and is now only $1.57 million away from passing 2015’s Jurassic World to move into fourth place on the all-time unadjusted domestic list and $8.66 million away from 1997’s Titanic to move into third place. Internationally, Black Panther took in an estimated $7.7 million this weekend. To date, Black Panther has grossed $623.2 million internationally and $1.274 billion globally.

Roadside’s I Can Only Imagine continued to display strong holding power with an estimated fourth place gross of $10.75 million. I Can Only Imagine was down only 21.0 percent this weekend, as the film was aided by continued strong word of mouth, the Easter holiday weekend and an expansion into an additional 395 locations. I Can Only Imagine has grossed a far stronger than expected $55.58 million in 17 days. That already makes the film the highest grossing release ever for Roadside Attractions (the distributor’s previous high-mark was the $47.70 million final gross of 2016’s Manchester By the Sea). I Can Only Imagine is running an impressive 30.8 percent ahead of the $42.49 million 17-day take of last year’s The Shack.

In their respective second weekends of release, Universal and Legendary’s Pacific Rim Uprising placed in fifth with an estimated $9.21 million, while Paramount and MGM’s Sherlock Gnomes followed in sixth with an estimated $7.00 million. With added competition from Ready Player One, the loss of IMAX screens and natural front-loading, Pacific Rim Uprising tumbled 67.3 percent from last weekend’s debut. Sherlock Gnomes held up far better this weekend, as the computer animated sequel was down just 34.0 percent. Respective ten-day totals stand at $45.67 million for Pacific Rim Uprising and at $22.82 million for the much less expensive Sherlock Gnomes. Going forward, Sherlock Gnomes should continue to display significantly stronger holding power than Pacific Rim Uprising.

Fox Searchlight’s Isle of Dogs continued its platform run with an estimated $2.81 million from 165 locations. That gave the Wes Anderson directed stop-motion animated film a strong per-location average of $17,030 for the frame and ranked the film in eleventh place among all films this weekend. Isle of Dogs was up 74 percent over last weekend, when the film was playing in just 27 locations. Isle of Dogs has grossed a promising $5.92 million through ten days of platform release and is scheduled to receive significant expansions each of the next two weeks.

The news wasn’t anywhere near as bright for Pure Flix’s God’s Not Dead: A Light in Darkness, which debuted in twelfth place with an estimated $2.63 million. The third installment of the God’s Not Dead franchise opened below its already modest expectations, which were in the $4 million to $5 million range. God’s Not Dead: A Light in Darkness also opened a disappointing 65.5 percent below the $7.62 million launch of 2016’s God’s Not Dead 2. Franchise fatigue and the direct competition from both I Can Only Imagine and Sony’s Paul, Apostle of Christ look to have taken a toll on God’s Not Dead: A Light in Darkness. On a positive note, God’s Not Dead: A Light in Darkness did receive an A- rating on CinemaScore.










Weekend Studio Estimates for March 30 - April 1, 2018.

Film (Distributor) Weekend
Gross
Theatre
Count
Per-Thea.
Average
%Change
Total
Gross
TG to OW
Ratio
Week
1 Ready Player One
(Warner Bros.)
$41,210,000 4,234 $9,733 NEW $53,215,000 1.291 1
2 Tyler Perry's Acrimony
(Lionsgate)
$17,100,000 2,006 $8,524 NEW $17,100,000 1.000 1
3 Black Panther
(Disney)
$11,263,000 2,988 $3,769 -34.1% $650,700,000 3.221 7
4 I Can Only Imagine
(Roadside)
$10,751,000 2,648 $4,060 -21.0% $55,576,000 3.248 3
5 Pacific Rim Uprising
(Universal / Legendary)
$9,205,000 3,708 $2,482 -67.3% $45,671,000 1.624 2
6 Sherlock Gnomes
(Paramount / MGM)
$7,000,000 3,662 $1,912 -34.0% $22,821,000 2.152 2
7 Love, Simon
(Fox)
$4,800,000 2,024 $2,372 -36.9% $32,141,000 2.734 3
8 Tomb Raider
(Warner / MGM)
$4,700,000 2,788 $1,686 -53.5% $50,502,000 2.137 3
9 A Wrinkle in Time
(Disney)
$4,694,000 2,367 $1,983 -42.9% $82,250,000 2.513 4
10 Paul, Apostle of Christ
(Sony / AFFIRM)
$3,500,000 1,473 $2,376 -32.3% $11,531,000 2.229 2
11 Isle of Dogs
(Fox Searchlight)
$2,810,000 165 $17,030 +74.0% $5,917,000 2.106 2
12 God's Not Dead:
A Light in Darkness
(Pure Flix)
$2,630,000 1,693 $1,553 NEW $2,630,000 1.000 1
13 Game Night
(Warner / New Line)
$2,470,000 1,335 $1,850 -40.2% $65,007,000 3.823 6
14 Peter Rabbit
(Sony / Columbia)
$2,005,000 1,667 $1,203 -21.0% $110,651,000 4.424 8
15 Midnight Sun
(Global Road)
$1,893,000 2,128 $890 -52.7% $7,742,000 1.934 2

The Death of Stalin
(IFC Films)
$1,454,000 484 $3,004 +44.4% $3,918,000 2.694 4
Unsane
(Bleecker Street / Fingerprint)
$1,444,000 1,929 $749 -61.6% $6,826,000 1.815 2
The Greatest Showman
(Fox)
$690,000 764 $903 -0.9% $172,051,000 19.538 15
Red Sparrow
(Fox)
$680,000 508 $1,339 -69.8% $45,641,000 2.708 5
Jumanji: Welcome to the Jungle
(Sony / Columbia)
$650,000 783 $830 -23.3% $402,741,000 11.135 15
The Strangers: Prey at Night
(Aviron Pictures)
$625,000 537 $1,164 -69.7% $23,540,000 2.263 4
Baaghi 2
(Fox International Productions)
$580,000 123 $4,715 NEW $580,000 1.000 1
Annihilation
(Paramount)
$330,000 243 $1,358 -63.3% $32,143,000 2.903 6
Death Wish
(MGM)
$295,000 407 $725 -75.8% $33,397,000 2.567 5
The Leisure Seeker
(Sony Pictures Classics)
$249,000 155 $1,604 -14.5% $1,082,000 3.719 4
Coco
(Disney)
$73,000 120 $608 -37.0% $209,499,000 4.124 19
Star Wars: The Last Jedi
(Disney)
$69,000 109 $633 -32.4% $620,100,000 2.819 16
Finding Your Feet
(Roadside)
$61,295 14 $4,378 NEW $61,295 1.000 1
Foxtrot
(Sony Pictures Classics)
$47,346 35 $1,353 -32.7% $342,000 4.859 5
A Fantastic Woman
(Sony Pictures Classics)
$46,359 66 $702 -51.5% $1,804,000 6.642 9
Call Me By Your Name
(Sony Pictures Classics)
$45,276 31 $1,461 -32.6% $17,974,000 12.500 19
Fifty Shades Freed
(Universal)
$45,000 170 $265 -82.5% $100,380,000 2.603 8
Back to Burgundy
(Music Box Films)
$36,180 18 $2,010 +138.7% $57,721 1.595 2
Gemini
(NEON)
$34,184 4 $8,456 NEW $34,184 1.000 1
Final Portrait
(Sony Pictures Classics)
$33,237 9 $3,693 +30.5% $70,867 2.132 2
The Hurricane Heist
(Entertainment Studios
Motion Pictures)
$30,211 36 $839 -71.4% $6,084,000 2.012 4
Hostiles
(Entertainment Studios
Motion Pictures)
$17,260 53 $326 -21.7% $29,788,000 2.946 15
Samson
(Pure Flix)
$6,700 22 $305 -54.8% $4,712,000 2.425 7

Box office grosses can be reported to BoxOfficeReport via email at: daniel@boxofficereport.com







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