Box Office Report - Weekend Box Office Report: June 15 - June 17, 2018



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Weekend Box Office Report
June 15 - June 17, 2018




By Daniel Garris

Weekend Actuals Update:

With weekend actuals now in, Incredibles 2 soared even higher this weekend with a debut of $182.688 million. Incredibles 2 set new all-time opening weekend records for both an animated film and a PG-rated film and registered the eighth largest unadjusted opening weekend performance of all time among all films.

Meanwhile, Warnerís Oceanís 8 came in a bit below its studio estimate with a second place take of $18.968 million, while fellow Warner Bros. release Tag finished a bit above its estimate with a third place debut of $14.947 million.

Other weekend actuals for the frame include: Solo: A Star Wars Story ($10.001 million), Deadpool 2 ($8.682 million), Superfly ($6.871 million), Hereditary ($6.855 million), Avengers: Infinity War ($5.442 million), Adrift ($2.200 million), Book Club ($1.827 million), Gotti ($1.720 million), Race 3 ($1.691 million), A Wrinkle in Time ($1.679 million), Hotel Artemis ($1.008 million) and Wonít You Be My Neighbor? ($1.003 million from just 96 locations).

Weekend Estimates Update:

Disneyís Incredibles 2 flew well past its already lofty expectations this weekend with a record-breaking first place debut of $180.00 million. Incredibles 2 set new all-time opening weekend records for both an animated film and a PG-rated film. Incredibles 2 opened an astonishing 33.3 percent ahead of the $135.06 million debut of 2016ís Finding Dory, which previously held the all-time opening weekend record for an animated film and 3.0 percent ahead of the $174.75 million debut of last yearís Beauty and the Beast, which previously held the all-time opening weekend record for a PG-rated film. Among all films, Incredibles 2 delivered the eighth largest unadjusted opening weekend performance of all-time. Disney now currently claims 10 of the 11 largest opening weekend performances of all-time. Incredibles 2 also delivered the largest Fatherís Day weekend debut ever (topping Finding Dory) and the second largest debut ever in June, behind only the $208.81 million debut of 2015ís Jurassic World (the one non-Disney film that ranks among the current top 11 debuts of all-time).

While anticipation for the highly anticipated sequel to 2014ís The Incredibles was obviously very high to begin with, demand for Incredibles 2 was heightened by very strong critical reviews, the current popularity of superhero films in general and the recent lack of films aimed at family audiences (especially those with younger children). Opening over Fatherís Day weekend also helped further the filmís opening weekend potential. Incredibles 2 had clear four-quadrant appeal , as the filmís audience breakdown skewed 52 percent female, 48 percent male, 56 percent under the age of 25 and 44 percent 25 years and older. Family audiences represented 57 percent of the filmís overall audience.

Incredibles 2 started out with $71.55 million on Friday (which included an estimated $18.50 million from Thursday night shows that began at 5PM), decreased 17.8 percent on Saturday to gross $58.80 million and is estimated to decline 15.6 percent on Fatherís Day to take in $49.65 million. IMAX grosses were responsible for an estimated $14.1 million of the filmís overall gross this weekend. In addition to going over very well with critics, Incredibles 2 also looks to be going over incredibly well with audiences as the film received a perfect A+ rating on CinemaScore. That is obviously a strong sign for Incredibles 2 going forward. In addition to benefiting from strong word of mouth, Incredibles 2 should also benefit from there being no other animated films entering the marketplace until Sonyís Hotel Transylvania 3: Summer Vacation does so on July 13.

Internationally, Incredibles 2 debuted with an estimated $51.5 million from 25 (mostly smaller) international markets. That places the filmís global launch at $231.5 million. International debuts for Incredibles 2 this weekend included $12.3 million in Mexico, $7.7 million in Australia, $5.4 million in Russia and $3.0 million in Argentina. Incredibles 2 will open in additional markets next weekend, including China, India and Thailand and roll out into further markets throughout the next few months.

Warnerís Oceanís 8 claimed second place this weekend with an estimated $19.56 million. After opening towards the higher end of expectations last weekend, Oceanís 8 was down a sizable 53.0 percent this weekend. In the bigger picture, Oceanís 8 is still performing nicely with a ten-day take of $79.18 million. That places Oceanís 8 12.4 percent ahead of the $70.43 million ten-day haul of 2007ís Oceanís Thirteen (which fell 45.4 percent in its second weekend to take in $19.72 million) and 8.2 percent behind the $86.26 million ten-day total of 2013ís The Heat (which declined just 36.7 percent in its second weekend to gross $24.76 million). Oceanís 8 will hope to stabilize going forward, though the film (and the marketplace in general) will face major new competition next weekend when Universalís Jurassic World: Fallen Kingdom debuts domestically.

Oceanís 8 took in an estimated $19.3 million internationally. That brings the filmís international total to $37.1 million and current global take to $116.3 million. International debuts for Oceanís 8 this weekend included $5.3 million in South Korea and $3.0 million in France. To date, Oceanís 8 has also grossed $8.3 million in Australia, $4.8 million in Mexico and $3.3 million in Brazil. In the next week, Oceanís 8 will open in Germany and Russia on June 21 and in the United Kingdom on June 22.

Fellow Warner Bros. release Tag debuted in third with an estimated $14.60 million. Tag opened in line with expectations, which had tended to range from $12 million to $16 million heading into the weekend. There is a history of adult-skewing alternative choices to high-profile animated films performing well over the years, but the magnitude of the break-out performance of Incredibles 2 this weekend made it much more difficult for Tag to have a break-out performance of its own. Tag did have a solid performance this weekend with its modest reported $28 million production budget in mind. Tag opened 14.2 percent below $17.01 million start of Warnerís Game Night earlier this year, though whether or not Tag can duplicate the strong holding power of Game Night remains to be seen.

Tag started out with $5.43 million on Friday (which included an estimated $1.33 million from Thursday night shows that began at 7PM), declined 8.7 percent on Saturday to register $4.96 million and is estimated to decrease 14.8 percent on Sunday to take in $4.22 million. The audience breakdown for Tag skewed slightly towards female moviegoers (51 percent) and heavily towards moviegoers over the age of 25 (76 percent). Critical reviews for Tag have been mixed, but the film looks to be going over a bit better with initial audiences as the film received a solid B+ rating on CinemaScore. Internationally, Tag grossed $1.4 million from just 7 markets this weekend, with an estimated $837,000 of that total coming from Australia.

Disneyís Solo: A Star Wars Story claimed fourth place with an estimated $9.08 million. Solo: A Star Wars Story declined 42.3 percent from last weekend. Normally that would represent a respectable hold, but it was a bit underwhelming this weekend given the Fatherís Day holiday. Solo: A Star Wars Story has grossed a significantly softer than expected $192.85 million in 24 days and is now $7.15 million away from reaching the $200 million domestic milestone. Internationally, Solo: A Star Wars Story took in an estimated $5.2 million this weekend. To date, Solo: A Star Wars Story has grossed $146.7 million intentionally and $339.5 million globally. After the under-performance of Solo: A Star Wars Story, the over-performance of Incredibles 2 was especially good news for Disney this weekend.

Foxís Deadpool 2 rounded out the weekendís top five with an estimated $8.80 million. That represented a solid 37.8 percent decline from last weekend. Deadpool 2 has grossed a strong $294.68 million in 31 days. That leaves the film just $5.32 million away from the $300 million domestic milestone. Internationally, Deadpool 2 is on the verge of reaching the $400 million mark after grossing an estimated $9.8 million this weekend. To date, Deadpool 2 has grossed $394.9 million internationally and $689.5 million globally.

A24ís Hereditary placed in sixth with an estimated $7.03 million. Hereditary declined 48.2 percent from last weekend, which represented a very solid second weekend hold for a horror film, especially given the filmís D+ rating on CinemaScore. The ten-day total for Hereditary stands at $27.19 million, as the film continues to outpace expectations and perform well with its modest cost in mind. Hereditary is running an impressive 63.0 percent ahead of the $16.68 million ten-day take of 2016ís The Witch (which declined just 42.4 percent in its second weekend to gross $5.07 million after receiving a similar C- rating on CinemaScore).

Sonyís Superfly arrived in seventh place with an estimated $6.30 million. Since opening on Wednesday, Superfly has grossed a modest $8.44 million in five days. That is on the lower end of the filmís modest pre-release expectations, which had tended to range from $8 million to $12 million for the filmís first five days of release. The five-day start for Superfly was 32.1 percent below the $12.43 million grossed by Sonyís Proud Mary during its first five days of release (after a Friday start) earlier this year. Superfly had a modest reported production budget of $16 million. The film performed stronger in southern cities such as Atlanta, Memphis and New Orleans this weekend. Similar to Tag, Superfly also received lukewarm critical reviews and a more promising B+ rating on CinemaScore, which suggests that Superfly is also going over better with initial audiences than it has with critics.

On the platform front, Focusí Wonít You Be My Neighbor? took in an estimated $985,000 from 96 locations for a strong per-location average of $10,260. Wonít You Be My Neighbor? was up 107.2 percent over last weekend (when the film debuted in 29 locations). In comparison, RBG recently grossed $1.19 million in its second weekend from 179 locations (for a per-location average of $6,638). The critically acclaimed Wonít You Be My Neighbor? has grossed a very promising $1.69 million through ten days of platform release and is scheduled to receive another major expansion next weekend.

And speaking of Magnoliaís RBG, the Ruth Bader Ginsburg documentary surpassed the $10 million domestic mark this weekend after grossing an estimated $483,000 for the frame (from 290 locations). The 45-day total for RBG stands at an impressive $10.10 million.

In other box office news, Universalís Jurassic World: Fallen Kingdom continued its international run with an estimated $173.6 million this weekend. This weekendís international performance was driven largely by the filmís $111.9 million debut in China. Other current international totals for Jurassic World: Fallen Kingdom by market include $39.4 million in South Korea, $33.8 million in the United Kingdom, $16.8 million in France, $15.8 million in Germany, $15.5 million in Spain, $15.1 million in India, $14.7 million in Russia, $13.7 million in Taiwan, $9.6 million in Indonesia, $8.6 million in Malaysia and $8.3 million in Italy. Jurassic World: Fallen Kingdom opens domestically this coming Friday.










Weekend Studio Estimates for June 15 - June 17, 2018.

Film (Distributor) Weekend
Gross
Theatre
Count
Per-Thea.
Average
%Change
Total
Gross
TG to OW
Ratio
Week
1 Incredibles 2
(Disney)
$180,000,000 4,410 $40,816 NEW $180,000,000 1.000 1
2 Ocean's 8
(Warner Bros.)
$19,555,000 4,145 $4,718 -53.0% $79,175,000 1.903 2
3 Tag
(Warner / New Line)
$14,600,000 3,382 $4,317 NEW $14,600,000 1.000 1
4 Solo: A Star Wars Story
(Disney)
$9,081,000 3,182 $2,854 -42.3% $192,845,000 2.284 4
5 Deadpool 2
(Fox)
$8,800,000 3,212 $2,740 -37.8% $294,681,000 2.348 5
6 Hereditary
(A24)
$7,020,000 2,998 $2,342 -48.2% $27,181,000 2.002 2
7 Superfly
(Sony / Columbia)
$6,300,000 2,220 $2,838 NEW $8,441,000 1.340 1
8 Avengers: Infinity War
(Disney)
$5,296,000 2,164 $2,447 -26.8% $664,200,000 2.577 8
9 Adrift
(STXfilms)
$2,100,000 1,929 $1,089 -60.2% $26,805,000 2.310 3
10 Book Club
(Paramount)
$1,850,000 1,656 $1,117 -56.8% $62,000,000 4.565 5
11 A Wrinkle in Time
(Disney)
$1,772,000 245 $7,233 +1,643.0% $100,000,000 3.019 15
12 Gotti
(Vertical Entertainment)
$1,670,000 503 $3,320 NEW $1,670,000 1.000 1
13 Race 3
(Yash Raj Films)
$1,628,000 315 $5,168 NEW $1,628,000 1.000 1
14 Won't You Be My Neighbor?
(Focus)
$985,000 96 $10,260 +107.2% $1,693,000 1.718 2
15 Hotel Artemis
(Global Road)
$959,000 2,299 $417 -70.3% $5,773,000 1.786 2

Upgrade
(OTL Releasing / BH Tilt)
$510,000 646 $789 -78.6% $11,070,000 2.370 3
RBG
(Magnolia Pictures)
$483,000 290 $1,666 -35.1% $10,102,000 8.062 7
Life of the Party
(Warner / New Line)
$461,000 608 $758 -78.7% $51,863,000 2.900 6
Breaking In
(Universal)
$420,000 504 $833 -70.9% $45,160,000 2.561 6
Overboard
(Lionsgate / Pantelion / MGM)
$410,000 581 $706 -64.7% $48,542,000 3.300 7
A Quiet Place
(Paramount)
$360,000 397 $907 -65.8% $186,459,000 3.714 11
First Reformed
(A24)
$330,000 273 $1,207 -40.3% $2,405,000 4.361 5
Hearts Beat Loud
(Gunpowder & Sky)
$250,000 83 $3,007 +234.9% $348,000 1.396 2
American Animals
(The Orchard / MoviePass)
$216,000 72 $3,005 -5.8% $761,000 3.311 3
Show Dogs
(Global Road)
$181,000 427 $425 -76.5% $17,114,000 2.841 5
Black Panther
(Disney)
$147,000 146 $1,007 +6.0% $699,615,000 3.463 18
The Seagull
(Sony Pictures Classics)
$145,000 211 $686 +44.0% $874,000 6.035 6
2001: A Space Odyssey
(2018 re-issue)
(Warner / MGM)
$80,000 13 $6,154 -15.7% $853,000 4.207 5
The Rider
(Sony Pictures Classics)
$72,802 94 $774 -40.8% $2,118,000 9.114 10
I Can Only Imagine
(Roadside)
$44,700 85 $526 -26.6% $83,338,000 4.871 14
Beast
(Roadside / 30West)
$29,100 49 $594 -2.5% $763,000 4.129 6
On Chesil Beach
(Bleecker Street)
$27,060 73 $371 -78.5% $677,000 4.473 5
Summer 1993
(Oscilloscope)
$20,500 17 $2,206 +55.0% $98,624 4.629 4
The Guardians
(Music Box Films)
$10,256 8 $1,282 +251.7% $83,158 7.555 7
Chappaquiddick
(Entertainment Studios
Motion Pictures)
$5,500 14 $393 -39.1% $17,372,000 3.013 11
Breath
(FilmRise)
$3,800 10 $380 -57.3% $27,473 3.085 3
Who We Are Now
(FilmRise)
$250 1 $250 -19.9% $18,766 3.501 4

Box office grosses can be reported to BoxOfficeReport via email at: daniel@boxofficereport.com







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