Box Office Report - Weekend Box Office Report: August 24 - August 26, 2018



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Weekend Box Office Report
August 24 - August 26, 2018




By Daniel Garris

Weekend Actuals Update:

With actuals now it, Warner’s Crazy Rich Asians and The Meg both finished slightly below yesterday’s studio estimates with respective weekend grosses of $24.808 million and $12.813 million. Crazy Rich Asians had an exceptional second weekend hold, as the film was down only 6.4 percent from last weekend.

Meanwhile, STXfilms’ The Happytime Murders came in even lower than its weekend estimate with an underwhelming third place start of $9.532 million.

Other weekend actuals for the frame include: Mission: Impossible – Fallout ($8.087 million), Mile 22 ($6.366 million), Disney’s Christopher Robin ($6.262 million), Alpha ($6.002 million), BlacKkKlansman ($5.098 million), A-X-L ($2.798 million), Slender Man ($2.791 million), Hotel Transylvania 3: Summer Vacation ($2.542 million), The Equalizer 2 ($2.032 million) and Mamma Mia! Here We Go Again ($2.001 million).

On the platform front, Sony’s Searching grossed $388,769 from 9 locations for a promising per-location average of $43,197.

Weekend Estimates Update:

Warner’s Crazy Rich Asians continued to impress in a big way this weekend by remaining in first place with an estimated $25.01 million. Crazy Rich Asians held up extraordinarily well, as the film declined a very slim 5.7 percent from last weekend’s opening weekend take. That type of second weekend hold is pretty much unheard of in the current box office environment (outside of the holiday season). Strong critical reviews, tremendous word of mouth and the film serving as an event film for Asian Americans and romantic comedy fans have all helped contributed to the exceptional holding power for Crazy Rich Asians. With a twelve-day total of $76.82 million, Crazy Rich Asians already has a current total gross to opening weekend ratio of 2.90 to 1. Crazy Rich Asians is running 7.7 percent ahead of the $71.341 million twelve-day take of 2011’s The Help (which declined 23.1 percent in its second weekend to gross $20.02 million). Given the strength of this weekend’s hold, Crazy Rich Asians has a good chance of eventually reaching the $200 million domestic mark.

Internationally, Crazy Rich Asians grossed an estimated $6.0 million this weekend from 18 territories. To date, Crazy Rich Asians has grossed $7.1 million internationally and $83.9 million globally. International debuts for the film this weekend included $1.8 million in Singapore, $1.5 million in the Philippines and $749,000 in Malaysia.

More good news for Warner Bros. this weekend, as the studio claimed the top two spots for a second straight frame. Warner Bros. release The Meg took in an estimated $13.03 million, which was down a very solid 38.4 percent. The Meg passed the $100 million domestic mark this weekend and has grossed $105.30 million in 17 days, as the film continues to swim well past expectations. The Meg is running an impressive 34.9 percent ahead of the $78.03 million 17-day haul of fellow Warner Bros. release Rampage earlier this year.

This weekend also saw The Meg pass the $300 million international mark after the film grossed an estimated $32.7 million internationally. In addition, The Meg passed the $400 million global mark this weekend. Respective international and global totals for the film stand at $303.3 million and $408.6 million. This weekend The Meg debuted with $4.5 million in France and grossed $7.0 million in its third frame in China (where the film has totaled $143.0 million to date). Additional international totals for The Meg include $17.0 million in Mexico, $15.3 million in the United Kingdom, $11.9 million in Russia, $8.4 million in Spain, $6.2 million in Indonesia, $5.9 million in Brazil, $5.8 million in Malaysia and $5.0 million in Italy.

The news wasn’t anywhere near as good for STXfilms’ The Happytime Murders, which debuted in third place with an estimated $10.02 million. The Happytime Murders opened below its already relatively modest expectations, which had tended to range from $12 million to $15 million heading into the weekend. Poor critical reviews and the exceptional second weekend hold of Crazy Rich Asians didn’t do The Happytime Murders any favors this weekend, but interest in The Happytime Murders never really seemed to pick up in the lead-up to the film’s release (especially for a seemingly internet-friendly comedy). The Happytime Murders started out a soft 44.0 percent behind the $17.89 million launch of Melissa McCarthy’s last film, Life of the Party, earlier this year. The Happytime Murders is likely to be more front-loaded going forward than Life of the Party was, especially given that The Happytime Murders received a lackluster C- rating on CinemaScore.

On the heels of Mile 22 last weekend, The Happytime Murders represents a second underperformer for STXfilms within a two-week span. It should be noted that historically the pre-Labor Day weekend is a tough frame for new releases to flourish, as only four films have ever debuted with at least $20 million during the frame.

Paramount’s Mission: Impossible – Fallout stabilized very nicely this weekend, as the film was down only 25.7 percent to finish in fourth with an estimated $8.00 million. The 31-day total for Mission: Impossible – Fallout stands at a strong $193.90 million, which leaves the film just $1.14 million away from passing the $195.04 million final domestic gross 2015’s Mission: Impossible – Rogue Nation. Labor Day weekend is typically a strong frame for late-July and early-August blockbusters, so expect Mission: Impossible – Fallout to hold up very well next weekend. Mission: Impossible – Fallout grossed an estimated $13.0 million internationally this weekend. That brings the film’s international total to $344.8 million and global total to $538.7 million.

Disney’s Christopher Robin also held up very well this weekend with an estimated $6.34 million fifth place take. That represented a decline of just 28.5 percent from last weekend’s already strong hold. Thanks to continued strong holding power, the 24-day total for Christopher Robin stands at a solid $77.63 million. This weekend saw Christopher Robin surpass the $76.23 million final domestic gross of 2016’s Pete’s Dragon. Internationally, Christopher Robin took in an estimated $5.9 million this weekend, which brings the film’s international total to $35.1 million and global haul to $112.7 million. The United Kingdom is the highest grossing international territory for Disney’s Christopher Robin to date with a total gross of $8.6 million.

STXfilms’ Mile 22 and Sony’s Alpha claimed sixth and seventh place with respective estimated second weekend takes of $6.03 million and $5.60 million. Mile 22 was down a sharp 56.0 percent, while Alpha held up significantly better in declining a respectable 45.9 percent. Respective ten-day totals stand at a softer than expected $25.17 million for Mile 22 and at a stronger than expected $20.16 million for Alpha. In addition to Alpha benefiting from the stronger critical reviews and better word of mouth between the two films, it should be noted that Alpha also benefited a bit this weekend from being a daily MoviePass choice on both Friday and Sunday, while Mile 22 wasn’t a daily MoviePass choice this weekend.

Focus’ BlacKkKlansman took eighth place with an estimated $5.35 million. The critically acclaimed BlacKkKlansman held up very well for a second straight weekend, as the film was down only 27.6 percent. BlacKkKlansman has grossed a very promising $32.04 million in 17 days and is likely to continue holding up well going forward. Internationally, BlacKkKlansman grossed an estimated $5.6 million this weekend from 17 international territories, including debuts of $2.27 million in France and $1.32 million in the United Kingdom. To date, BlacKkKlansman has grossed $8.3 million internationally and $40.4 million globally.

In other box office news, Global Road’s A-X-L debuted in ninth place with an estimated $2.94 million. The low opening came as no surprise, as pre-release expectations for A-X-L had tended to range from just $2 million to $5 million, in part from low interest and from the film debuting in a relatively modest 1,710 locations. On a positive note, A-X-L received a solid B+ rating on CinemaScore.

On the platform front, Sony’s Searching was off to a nice start with an estimated $360,000 from 9 locations. That gave Searching a per-location average of $40,000 for the frame. Next weekend Searching will hope to receive a boost from its strong critical reviews and promising platform launch when the film expands to semi-wide release (in an estimated 1,100 locations).

On the international front, Disney’s Ant-Man and The Wasp grossed an estimated $71.2 million this weekend after debuting with a strong $68.0 million in China. Ant-Man and The Wasp registered the fourth largest opening weekend ever for a MCU film in China. To date, Ant-Man and The Wasp has grossed $332.6 million internationally and $211.5 million domestically for a global total of $544.1 million.










Weekend Studio Estimates for August 24 - August 26, 2018.

Film (Distributor) Weekend
Gross
Theatre
Count
Per-Thea.
Average
%Change
Total
Gross
TG to OW
Ratio
Week
1 Crazy Rich Asians
(Warner Bros.)
$25,010,000 3,526 $7,093 -5.7% $76,819,000 2.898 2
2 The Meg
(Warner Bros.)
$13,030,000 4,031 $3,232 -38.4% $105,301,000 2.319 3
3 The Happytime Murders
(STXfilms)
$10,020,000 3,256 $3,077 NEW $10,020,000 1.000 1
4 Mission: Impossible - Fallout
(Paramount)
$8,000,000 3,052 $2,621 -25.7% $193,901,000 3.166 5
5 Disney's Christopher Robin
(Disney)
$6,340,000 3,394 $1,868 -28.5% $77,629,000 3.158 4
6 Mile 22
(STXfilms)
$6,030,000 3,520 $1,713 -56.0% $25,171,000 1.836 2
7 Alpha
(Sony / Studio 8)
$5,600,000 2,719 $2,060 -45.9% $20,161,000 1.947 2
8 BlacKkKlansman
(Focus)
$5,345,000 1,914 $2,793 -27.6% $32,039,000 2.954 3
9 A-X-L
(Global Road)
$2,939,000 1,710 $1,719 NEW $2,939,000 1.000 1
10 Slender Man
(Sony / Screen Gems)
$2,785,000 2,065 $1,349 -42.0% $25,403,000 2.234 3
11 Hotel Transylvania 3:
Summer Vacation
(Sony / Columbia)
$2,500,000 1,802 $1,387 -33.7% $158,617,000 3.599 7
12 The Equalizer 2
(Sony / Columbia)
$2,005,000 1,914 $1,048 -30.0% $98,025,000 2.722 6
13 Mamma Mia! Here We Go Again
(Universal)
$1,910,000 1,557 $1,227 -43.9% $115,265,000 3.298 6
14 Ant-Man and The Wasp
(Disney)
$1,804,000 1,178 $1,531 -31.8% $211,471,000 2.789 8
15 Incredibles 2
(Disney)
$1,654,000 1,060 $1,560 -28.2% $597,067,000 3.268 11

Papillon
(Bleecker Street)
$1,151,000 544 $2,115 NEW $1,151,000 1.000 1
The Spy Who Dumped Me
(Lionsgate)
$1,060,000 1,295 $819 -59.5% $32,338,000 2.672 4
Jurassic World: Fallen Kingdom
(Universal)
$755,000 608 $1,242 -34.8% $413,024,000 2.790 10
Eighth Grade
(A24)
$440,000 366 $1,202 -40.2% $12,480,000 4.378 7
Puzzle
(Sony Pictures Classics)
$372,000 265 $1,405 +75.1% $1,210,000 3.248 5
Searching
(Sony / Screen Gems)
$360,000 9 $40,000 NEW $360,000 1.000 1
Three Identical Strangers
(NEON)
$310,000 221 $1,403 -38.2% $11,137,000 7.555 9
Juliet, Naked
(Roadside)
$250,000 43 $5,823 +311.2% $345,000 1.376 2
Skyscraper
(Universal / Legendary)
$225,000 260 $865 -28.5% $67,122,000 2.695 7
The Wife
(Sony Pictures Classics)
$217,000 18 $12,077 +100.8% $380,000 1.749 2
Sorry to Bother You
(Annapurna Pictures)
$152,000 88 $1,722 -40.3% $16,606,000 3.945 8
The Miseducation of Cameron Post
(FilmRise)
$120,000 85 $1,412 -14.9% $619,000 4.386 4
Won't You Be My Neighbor?
(Focus)
$120,000 160 $750 -44.0% $22,319,000 8.680 12
Death of a Nation
(Quality Flix)
$115,000 180 $639 -63.0% $5,598,000 2.375 4
The First Purge
(Universal)
$85,000 128 $664 -38.9% $68,894,000 3.965 8
Uncle Drew
(Lionsgate / Summit)
$80,000 127 $630 -24.2% $42,312,000 2.776 9
Blindspotting
(Lionsgate / Summit)
$70,000 38 $1,842 -35.5% $4,145,000 3.235 6
Solo: A Star Wars Story
(Disney)
$67,000 118 $568 -33.4% $213,589,000 2.530 14
Blaze
(IFC Films)
$51,286 7 $7,327 NEW $104,000 2.304 2
Avengers: Infinity War
(Disney)
$51,000 108 $472 -49.3% $678,682,000 2.634 18
McQueen
(Bleecker Street)
$49,235 51 $965 -56.7% $1,118,000 6.156 6
Leave No Trace
(Bleecker Street)
$45,134 66 $684 -42.7% $5,800,000 4.946 9
Madeline's Madeline
(Oscilloscope)
$18,922 9 $2,102 +17.2% $68,540 3.622 3
Memoir of War
(Music Box Films)
$17,743 11 $1,613 +52.3% $35,682 2.011 2
Oolong Courtyard
(China Lion Film)
$15,000 10 $1,500 NEW $15,000 1.000 1
Andrei Rublev (2018 re-issue)
(Janus Films)
$12,979 2 $6,490 NEW $12,979 1.000 1
The Captain
(Music Box Films)
$11,800 8 $1,475 -28.1% $83,235 5.069 5
John McEnroe:
In the Realm of Perfection
(Oscilloscope)
$8,060 1 $8,060 NEW $11,915 1.478 1

Box office grosses can be reported to BoxOfficeReport via email at: daniel@boxofficereport.com







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