Box Office Report - Weekend Box Office Report: March 15 - March 17, 2019



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Weekend Box Office Report
March 15 - March 17, 2019




By Daniel Garris

Weekend Actuals Update:

With actuals now in, Disney’s Captain Marvel was down a bit from its weekend estimate, with a healthy second weekend take of $67.988 million. The film took a larger than expected hit from the St. Patrick’s Day holiday on Sunday. For the weekend, Captain Marvel decreased a sizable 55.7 percent from last weekend, but that was also a fairly average second weekend percentage decline for a film within the Marvel Cinematic Universe. The ten-day total for Captain Marvel stands at a very impressive $264.884 million, which represents the 20th largest ten-day start of all-time.

Paramount’s Wonder Park came in a bit under its studio estimate with a stronger than expected second place start of $15.854 million, while Lionsgate and CBS Films’ Five Feet Apart came in slightly ahead of its weekend estimate with a stronger than expected third place take of $13.190 million.

Other weekend actuals for the frame include: How to Train Your Dragon: The Hidden World ($9.277 million), Tyler Perry’s A Madea Family Funeral ($7.836 million), No Manches Frida 2 ($3.831 million from 472 locations), Captive State ($3.132 million), The LEGO Movie 2: The Second Part ($2.151 million), Alita: Battle Angel ($1.900 million), Green Book ($1.259 million), Isn’t It Romantic ($1.210 million), Apollo 11 ($1.162 million from 588 locations) and Fighting With My Family ($1.090 million).

Weekend Estimates Update:

Disney’s Captain Marvel easily remained in first place at the box office this weekend with an estimated $69.32 million. That represented a sizable, but very reasonable, 54.8 percent decline from last weekend’s debut. Most films within the Marvel Cinematic Universe (MCU) tend to experience second weekend declines in the area of 50 percent to 62 percent, which places the second weekend percentage decline of Captain Marvel in the middle of that range. Captain Marvel registered the 18th largest second weekend gross of all-time. Captain Marvel also zoomed past the $200 million domestic mark this weekend and has grossed a very strong $266.21 million through ten days of release. That represents the 19th largest ten-day start of all-time. Captain Marvel is running a healthy 7.2 percent ahead of the $248.42 million ten-day haul of 2017’s Guardians of the Galaxy Vol. 2 (which declined a similar 55.5 percent in its second weekend to gross $65.26 million). Captain Marvel will begin to see much tougher competition next weekend when Universal’s highly anticipated Us enters the marketplace this coming Friday.

Internationally, Captain Marvel grossed an estimated $119.7 million this weekend. That brings the film’s international total to $494.0 million and current global haul to a massive $760.2 million. This weekend saw Captain Marvel debut with an estimated $5.6 million in Japan. Current international totals for Captain Marvel include $132.0 million in China, $36.5 million in South Korea, $30.9 million in the United Kingdom, $24.3 million in Brazil, $22.4 million in Mexico, $18.5 million in Australia, $16.1 million in Indonesia, $16.0 million in Russia, $14.6 million in France, $14.0 million in Germany and $11.8 million in India. Globally, Captain Marvel is already the eleventh largest Marvel Cinematic Universe film of all-time and the film will soon pass by the $773.3 million global total of 2014’s Guardians of the Galaxy to move into tenth place on that list.

IMAX grosses for Captain Marvel currently total an estimated $56.0 million globally. To date, Captain Marvel has grossed $33.5 million in IMAX internationally and $22.5 million in IMAX domestically.

Paramount’s Wonder Park debuted in a distant second place this weekend with an estimated $16.00 million. Wonder Park exceeded its modest expectations, which had tended to range from just $10 million to $14 million heading into the weekend. At the same time, Wonder Park obviously didn’t light the box office on fire this weekend, especially by computer animation standards and with the film’s sizable price-tag in mind. Wonder Park did open 50.9 percent ahead of the $10.60 million launch of Paramount and MGM’s Sherlock Gnomes back in March of last year. Critical reviews for Wonder Park have been poor, but the film looks to be going over better with audiences, as Wonder Park received a solid B+ rating on CinemaScore. Wonder Park will soon face direct competition for family audiences, when Disney’s highly anticipated Dumbo enters the marketplace on March 29.

Wonder Park started out with an estimated $5.35 million on Friday (which included an estimated $700,000 from Thursday shows that began at 4PM), increased a modest 19.4 percent on Saturday to gross $6.39 million and is estimated to decline 33.3 percent on Sunday to register $4.26 million. The relative front-loading for a family film that Wonder Park experienced this weekend is a bit concerning, though some schools being out for Spring Break was partly responsible for this weekend’s front-loading (the marketplace in general also experienced front-loading this weekend from St. Patrick’s Day falling on Sunday). Internationally, Wonder Park grossed an estimated $4.3 million this weekend from select markets. That places the current global total for Wonder Park at $20.3 million.

Lionsgate and CBS Films’ Five Feet Apart also exceeded expectations this weekend with an estimated $13.15 million. Pre-release consensus expectations for Five Feet Apart had tended to range anywhere from $6 million to $11 million. This weekend’s performance for Five Feet Apart was especially impressive given the film’s low production budget of just $7 million and that Five Feet Apart isn’t an adaptation of a novel with a built-in fan base. Five Feet Apart opened 12.1 percent ahead of the $11.73 million start of 2017’s Everything, Everything. In the future, we’ll likely be seeing much more of Five Feet Apart co-stars Haley Lu Richardson and Cole Sprouse after the success of the film.

Five Feet Apart did experience significant initial front-loading this weekend, but that is likely do in part to the film being more of a weekday film than a weekend film. Five Feet Apart started its run with $5.39 million on Friday (which included an estimated $715,000 from Thursday night shows that began at 7PM), decreased 9.9 percent on Saturday to take in $4.85 million and is estimated to decline 39.9 percent on Sunday to take in $2.92 million. Critical reviews for Five Feet Apart have been mixed, but the film looks to be going over far better with audiences, as Five Feet Apart received a strong A rating on CinemaScore. That is a good early sign for Five Feet Apart going forward.

Universal and DreamWorks Animation’s How to Train Your Dragon: The Hidden World took fourth place with an estimated $9.35 million. How to Train Your Dragon: The Hidden World declined 36.4 percent from last weekend. That represented a very solid hold, especially given the new direct competition How to Train Your Dragon: The Hidden World faced from the stronger than expected start of Wonder Park. Through 24 days of release, How to Train Your Dragon: The Hidden World has grossed a healthy $135.64 million. The film is running a slim 3.3 percent behind the $140.22 million 24-day take of 2014’s How to Train Your Dragon 2. Internationally, How to Train Your Dragon: The Hidden World grossed an estimated $9.4 million this weekend. To date, How to Train Your Dragon: The Hidden World has grossed $330.9 million internationally and $466.5 million domestically.

Lionsgate’s Tyler Perry’s A Madea Family Funeral rounded out the weekend’s top five with an estimated $8.09 million. A Madea Family Funeral also held up nicely this weekend, as the film was down just 35.1 percent from last weekend. A Madea Family Funeral reportedly being the last film in the Madea franchise is likely giving an added boost to the film’s holding power. A Madea Family Funeral may have also received an additional boost this weekend from moviegoers who wanted to catch the film before Us enters the marketplace next weekend. With a stronger than expected 17-day total of $59.07 million, A Madea Family Funeral is currently the fifth highest grossing Madea film ever domestically and will soon pass the $63.26 million final domestic gross of 2006’s Madea’s Family Reunion to move into fourth place on the list.

Lionsgate had more good news this weekend, as No Manches Frida 2 opened in sixth place with an estimated $3.89 million. The sequel from Pantelion Films opened 5.7 percent ahead of the $3.68 million three-day start of 2016’s No Manches Frida. In comparison to its predecessor, No Manches Frida 2 did have the advantage of opening in 110 more locations, though No Manches Frida had an advantage of its own in the comparison from opening over Labor Day weekend. No Manches Frida 2 registered a strong per-location average of $8,250 this weekend from 472 locations and also received a strong A rating on CinemaScore.

Meanwhile, Focus’ Captive State was off to a very lackluster start this weekend with an estimated $3.16 million. That was on the low end of the film’s low expectations, which had ranged from just $3 million to $5 million. Captive State was playing in 2,548 locations this weekend, which gave the film a very soft opening weekend per-location average of $1,241. While interest in Captive State was low to begin with, mixed critical reviews didn’t do the film any favors this weekend either. Captive State doesn’t look to be going over any better with audiences, as the film was fairly front-loaded towards Friday this weekend and received a soft C- rating on CinemaScore.










Weekend Studio Estimates for March 15 - March 17, 2019.

Rank Film (Distributor) Weekend Gross Locations Location
Average
%Change Total Gross TG ÷ OW Week
1 Captain Marvel (Disney) $69,318,000 4,310 $16,083 -54.8% $266,213,933 1.735 2
2 Wonder Park (Paramount) $16,000,000 3,838 $4,169 NEW $16,000,000 1.000 1
3 Five Feet Apart (Lionsgate / CBS Films) $13,150,000 2,803 $4,691 NEW $13,150,000 1.000 1
4 How to Train Your Dragon: The Hidden World (Universal / DWA) $9,345,000 3,727 $2,507 -36.4% $135,644,095 2.465 4
5 Tyler Perry's A Madea Family Funeral (Lionsgate) $8,085,000 2,350 $3,440 -35.1% $59,068,015 2.183 3
6 No Manches Frida 2 (Lionsgate / Pantelion) $3,894,000 472 $8,250 NEW $3,894,000 1.000 1
7 Captive State (Focus) $3,163,000 2,548 $1,241 NEW $3,163,000 1.000 1
8 The LEGO Movie 2: The Second Part (Warner Bros.) $2,135,000 2,046 $1,043 -44.8% $101,319,713 2.970 6
9 Alita: Battle Angel (Fox) $1,900,000 1,696 $1,120 -40.9% $81,821,539 2.868 5
10 Green Book (Universal / DreamWorks) $1,277,000 1,320 $967 -49.2% $82,620,031 15.018 18
11 Isn't It Romantic (Warner / New Line) $1,265,000 1,366 $926 -44.1% $46,366,440 3.254 5
12 Apollo 11 (NEON) $1,226,000 588 $2,085 -2.0% $5,540,882 3.448 3
13 Fighting With My Family (MGM) $1,109,003 1,580 $702 -49.2% $20,900,777 2.675 5
14 The Upside (STXfilms) $810,000 880 $920 -21.2% $105,885,578 5.202 10
15 What Men Want (Paramount) $730,000 587 $1,244 -41.2% $53,437,016 2.931 6
                 
  Greta (Focus) $675,000 980 $689 -69.2% $10,004,700 2.232 3
  Gloria Bell (A24) $394,835 39 $10,124 +171.9% $584,390 1.480 2
  Happy Death Day 2U (Universal) $349,000 486 $718 -59.9% $27,528,685 2.898 5
  Spider-Man: Into the Spider-Verse (Sony / Columbia) $305,000 366 $833 -53.0% $189,470,053 5.358 14
  Run the Race (Roadside) $304,540 446 $683 -50.5% $5,885,903 2.723 4
  The Kid (Lionsgate) $270,000 268 $1,007 -47.5% $1,053,426 2.048 2
  Everybody Knows (Focus) $269,000 248 $1,085 -38.9% $2,319,021 4.960 6
  A Star is Born (Warner Bros.) $240,000 443 $542 -67.6% $215,066,514 5.012 24
  Bohemian Rhapsody (Fox) $220,000 256 $859 -41.9% $215,666,836 4.224 20
  Cold Pursuit (Lionsgate / Summit) $220,000 376 $585 -57.0% $31,600,147 2.865 6
  Glass (Universal) $207,000 262 $790 -40.0% $110,519,530 2.740 9
  Climax (A24) $197,419 217 $910 +78.5% $538,850 2.729 3
  Ralph Breaks the Internet (Disney) $187,000 172 $1,087 -26.4% $200,819,387 3.571 17
  Mary Poppins Returns (Disney) $125,000 182 $687 -28.2% $171,696,404 7.299 13
  The Favourite (Fox Searchlight) $115,000 143 $804 -55.8% $34,047,547 13.068 17
  Stan & Oliie (Sony Pictures Classics) $114,665 230 $499 +128.5% $5,288,642 4.281 12
  Transit (Music Box Films) $114,576 42 $2,728 +187.8% $225,192 1.965 3
  Arctic (Bleecker Street) $82,630 97 $852 -54.1% $2,163,049 4.338 7
  Never Look Away (Sony Pictures Classics) $78,543 59 $1,331 -28.0% $993,242 6.495 8
  The Mustang (Focus) $76,000 4 $19,000 NEW $76,000 1.000 1
  Free Solo (National Geographic / Greenwich) $75,050 72 $1,042 -45.3% $17,357,954 15.141 25
  Faith, Hope & Love (ArtAffects Entertainment) $60,855 18 $3,381 NEW $60,855 1.000 1
  The Aftermath (Fox Searchlight) $57,500 5 $11,500 NEW $57,500 1.000 1
  Capernaum (Sony Pictures Classics) $37,417 32 $1,169 -26.0% $1,524,002 8.029 14
  Cold War (Amazon Studios) $25,876 48 $539 -57.1% $4,532,380 8.205 13
  CatVideoFest 2019 (Oscilloscope) $21,500 11 $1,955 -87.0% $328,207 1.983 5
  Ruben Brandt, Collector (Sony Pictures Classics) $19,233 36 $534 +118.3% $75,722 3.937 5
  Combat Obscura (Oscilloscope) $15,500 10 $1,550 NEW $15,500 1.000 1
  Lords of Chaos (Gunpowder & Sky) $4,368 12 $364 -46.4% $250,573 4.636 6
  Wrestle (Oscilloscope) $1,200 4 $300 -75.9% $20,637 3.424 4

Box office grosses can be reported to BoxOfficeReport via email at: daniel@boxofficereport.com







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