Box Office Report - Weekend Box Office Report: September 8 - September 10, 2017




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Weekend Box Office Report
September 8 - September 10, 2017




By Daniel Garris

Weekend Actuals Update:

With actuals now in, Warnerís IT came in significantly ahead of yesterdayís studio estimate with an opening weekend take of $123.403 M. That ranks as the 28th largest unadjusted opening weekend gross of all-time.

Other weekend actuals for the frame include: Home Again ($8.568 M), The Hitmanís Bodyguard ($4.802 M), Annabelle: Creation ($4.003 M), Wind River ($3.132 M), Leap! ($2.443 M) and Spider-Man: Homecoming ($2.007 M).

Weekend Estimates Update:

Warnerís IT was off to a massive start this weekend with an estimated $117.15 M. IT absolutely zoomed past its already lofty expectations, which had tended to range anywhere from $65 M to $85 M heading into the weekend. IT easily set a new opening weekend record for the month of September, as the film opened a jaw-dropping 141.7 percent ahead of the $48.46 M start of previous record holder Hotel Transylvania 2 back in 2015. IT also delivered the largest opening weekend ever for a horror film, the second largest debut ever for an R-rated film (behind only last yearís Deadpool), the third largest opening weekend of 2017 to date (behind only Beauty and the Beast and Guardians of the Galaxy Vol. 2), the seventh largest debut ever for Warner Bros. and the 30th largest opening weekend of all-time. IT opened 179.9 percent stronger than the $41.86 M debut of 2013ís The Conjuring and is already within shouting distance of that filmís $137.40 M final domestic gross.

IT started out with $51.00 M on Friday (which included an estimated $13.50 M from Thursday night shows that began at 7 PM), declined just 10.5 percent on Saturday to gross $45.65 M and is estimated to fall 55.1 percent on Sunday to take in $20.50 M. The large estimated Sunday decline is due in part to Hurricane Irma and this Sunday being the first Sunday of the NFL season, though it is very possible that IT could ultimately have a significantly stronger than estimated Sunday. In addition to a brilliant marketing campaign, IT was also helped out this weekend by arriving on the heels of the much publicized historically slow overall box office for the month of August and from receiving strong critical reviews. IT has a current score of 8.375 on our LoveHate Rate aggregate measurement of critical and online user ratings, which is especially strong for a horror film. IT received a B+ rating on CinemaScore, which is also strong for a horror film.

Internationally, IT was off to an estimated $62.0 M start from 46 markets. That places the international debut for IT at $179.2 M. Key international debuts for the film included $12.3 M in the U.K., $6.7 M in Russia, $5.9 M in Australia, $5.6 M in Brazil and $4.3 M in Korea.

Open Roadís Home Again debuted in a very distant second place with an estimated $9.03 M. Home Again opened towards the higher end of its modest expectations, which had tended to range from $6 M - $10 M. Home Again debuted 35.2 percent below the $13.94 M start of Reese Witherspoonís last vehicle, 2015ís Hot Pursuit. Opening against IT obviously contributed towards the uphill battle for Home Again this weekend.

Home Again grossed an estimated $3.08 M on Friday (which included an estimated $300K from Thursday night shows that began at 7 PM), increased a promising 15.0 percent on Saturday to claim $3.54 M and is estimated to decline 32.0 percent on Sunday to take in $2.41 M. Home Again hasnít gone over very well with critics and online users, as the film currently has a modest LoveHate Rate of 5.117. Home Again does appear to be going over better with audiences, as the film received a respectable B rating on CinemaScore.

After leading the box office for the past three weeks, Lionsgateís The Hitmanís Bodyguard fell to third place this weekend with an estimated $4.85 M. The Hitmanís Bodyguard was down a sharp 54.0 percent from last weekendís three-day frame. In the bigger picture, The Hitmanís Bodyguard has grossed a stronger than expected $64.90 M in 24 days. That places The Hitmanís Bodyguard 3.4 percent ahead of the $62.78 M 24-day haul of 2014ís Letís Be Cops (which opened on a Wednesday).

Warnerís Annabelle: Creation placed in fourth with an estimated $4.00 M. Annabelle: Creation was down 46.7 percent from last weekend. That represented a respectable hold, especially given the new direct competition the film faced from IT. At the same time it should also be noted that Annabelle: Creation received a boost this weekend from drive-in double features with IT. Annabelle: Creation continues to exceed expectations with a 31-day take of $96.27 M. That leaves the film just $3.73 M away from reaching the $100 M domestic milestone.

The Weinstein Company claimed fifth and sixth place this weekend, as Wind River and Leap! took in respective estimated grosses of $3.21 M and $2.50 M. Both films experienced very similar percentage holds this weekend, as Wind River was down 48.5 percent from last weekend, while Leap! declined 48.4 percent. Respective total grosses stand at $25.00 M in 38 days for Wind River and at $15.87 M in 17 days for Leap!





Weekend Studio Estimates for September 8 - September 10, 2017.

Film (Distributor) Weekend
Gross
Theatre
Count
Per-Thea.
Average
%Change
Total
Gross
TG to OW
Ratio
Week
1 IT
(Warner / New Line)
$117,150,000 4,103 $28,552 NEW $117,150,000 1.000 1
2 Home Again
(Open Road)
$9,028,000 2,940 $3,071 NEW $9,028,000 1.000 1
3 The Hitman's Bodyguard
(Lionsgate / Summit)
$4,850,000 3,322 $1,460 -54.0% $64,897,000 3.035 4
4 Annabelle: Creation
(Warner / New Line)
$4,000,000 3,003 $1,332 -46.7% $96,267,000 2.750 5
5 Wind River
(Weinstein Company)
$3,210,000 2,890 $1,111 -48.5% $25,002,000 5.434 6
6 Leap!
(Weinstein Company)
$2,500,000 2,691 $929 -48.4% $15,875,000 3.356 3
7 Spider-Man: Homecoming
(Sony / Columbia)
$2,015,000 1,657 $1,216 -45.3% $327,703,000 2.800 10
8 Dunkirk
(Warner Bros.)
$1,950,000 2,110 $924 -55.4% $183,110,000 3.625 8
9 Logan Lucky
(Bleecker Street / Fingerprint)
$1,826,000 2,167 $843 -58.6% $25,229,000 3.320 4
10 The Emoji Movie
(Sony / Columbia)
$1,060,000 1,450 $731 -57.0% $82,517,000 3.364 7
11 Despicable Me 3
(Universal)
$909,000 1,274 $714 -63.7% $259,957,000 3.589 11
12 Girls Trip
(Universal)
$802,000 1,123 $714 -65.2% $113,360,000 3.633 8
13 The Dark Tower
(Sony / Columbia)
$750,000 948 $791 -53.4% $48,903,000 2.553 6
14 Wonder Woman
(Warner Bros.)
$662,000 961 $689 -67.5% $410,503,000 3.976 15
15 The Nut Job 2: Nutty By Nature
(Open Road)
$546,000 1,235 $442 -74.2% $27,438,000 3.289 5

The Glass Castle
(Lionsgate)
$540,000 1,037 $521 -61.7% $16,085,000 3.438 5
The Big Sick
(Lionsgate / Amazon)
$480,000 535 $897 -66.6% $42,029,000 5.557 12
All Saints
(Sony / AFFIRM)
$465,000 834 $558 -61.9% $4,604,000 3.041 3
War for the Planet of the Apes
(Fox)
$460,000 653 $704 -58.6% $145,339,000 2.583 9
Baby Driver
(Sony / TriStar)
$415,000 618 $672 -71.9% $106,557,000 5.184 11
Hazlo Como Hombre
(Lionsgate / Pantelion)
$375,000 382 $982 -68.1% $2,022,000 1.721 2
Birth of the Dragon
(BH Tilt)
$360,000 702 $513 -79.3% $6,585,000 2.437 3
Cars 3
(Disney)
$320,000 510 $627 -82.0% $152,064,000 2.832 13
Close Encounters of the Third Kind
40th Anniversary
(Sony / Columbia)
$300,000 787 $381 -83.0% $2,881,000 1.630 2
Tulip Fever
(Weinstein Company)
$285,000 772 $370 -75.4% $1,936,000 1.671 2
Atomic Blonde
(Focus)
$274,000 390 $703 -68.9% $51,025,000 2.790 7
Kidnap
(Aviron Pictures)
$190,000 918 $207 -88.3% $30,191,000 3.014 6
9/11
(Atlas Distribution)
$163,000 400 $406 NEW $163,000 1.000 1
Ingrid Goes West
(NEON)
$153,000 200 $764 -74.8% $2,753,000 3.516 5
Menashe
(A24)
$124,000 117 $1,056 -37.8% $1,468,000 6.794 7
Pirates of the Caribbean:
Dead Men Tell No Tales
(Disney)
$98,000 143 $685 -49.6% $172,452,000 2.738 16
Beach Rats
(NEON)
$72,591 34 $2,135 +63.5% $208,000 2.872 3
Patti Cake$
(Fox Searchlight)
$68,000 189 $360 -72.5% $722,000 2.922 4
Good Time
(A24)
$67,680 75 $902 -78.6% $1,879,000 3.232 5
47 Meters Down
(Entertainment Studios
Motion Pictures)
$63,600 149 $427 -71.5% $44,164,000 3.941 13
Detroit
(Annapurna Pictures)
$53,000 151 $351 -73.9% $16,694,000 2.343 7
Guardians of the Galaxy Vol. 2
(Disney)
$52,000 129 $403 -76.0% $389,759,000 2.660 19
Maudie
(Sony Pictures Classics / Mongrel)
$43,894 79 $556 -46.6% $6,018,000 15.388 22
Polina
(Oscilloscope)
$23,000 15 $1,533 +10.4% $75,663 3.290 3
Marjorie Prime
(FilmRise)
$22,000 12 $1,833 -17.1% $128,000 4.807 4
Twenty Two
(China Lion Film)
$20,000 11 $1,818 NEW $20,000 1.000 1
The Little Hours
(Gunpowder & Sky)
$15,320 13 $1,178 -37.1% $1,623,000 5.097 11
Lost in Paris
(Oscilloscope)
$15,000 17 $882 -46.5% $610,000 7.591 13
The Only Living Boy in New York
(Roadside / Amazon)
$12,360 23 $537 -80.6% $609,000 3.364 5
We Love You, Sally Carmichael!
(Purdie Distribution)
$2,044 7 $292 +63.0% $109,000 3.506 6
Love, Kennedy
(Purdie Distribution)
$617 4 $154 -78.3% $395,000 8.713 15
Served Like a Girl
(Entertainment Studios
Motion Pictures)
$505 1 $505 -79.1% $8,153 3.366 3

Box office grosses can be reported to BoxOfficeReport via email at: daniel@boxofficereport.com







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