Box Office Report - Weekend Box Office Report: September 22 - September 24, 2017




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Weekend Box Office Report
September 22 - September 24, 2017




By Daniel Garris

Weekend Actuals Update:

With actuals now in, Fox’s Kingsman: The Golden Circle matched yesterday’s studio estimate with a first place debut of $39.023 M.

Warner’s IT placed in second with $29.757 M, while fellow Warner Bros. release The LEGO Ninjago Movie debuted in third with a softer than expected $20.433 M.

Other weekend actuals for the frame include: American Assassin ($6.256 M), mother! ($3.291 M), Home Again ($3.232 M), Friend Request ($2.003 M), Stronger ($1.612 M), Brad’s Status ($953 K), Battle of the Sexes ($515 K) and Victoria & Abdul ($159 K).

Weekend Estimates Update:

Fox’s Kingsman: The Golden Circle debuted in first place this weekend with an estimated $39.00 M. Kingsman: The Golden Circle was off to a solid start this weekend, though the film did come in a bit below expectations, which had tended to range from $40 M to $50 M heading into the weekend. Kingsman: The Golden Circle opened 7.7 percent ahead of the $36.21 M debut of 2015’s Kingsman: The Secret Service and 12.4 percent ahead of the $34.70 M launch of last year’s The Magnificent Seven. Kingsman: The Golden Circle delivered the fifth largest opening weekend performance ever for the month of September.

Kingsman: The Golden Circle started with $15.33 M on Friday (which included an estimated $3.4 M from Thursday night shows that began at 7 PM), declined 4.1 percent on Saturday to gross $14.70 M and is estimated to decrease 38.9 percent on Sunday to take in $8.98 M. The film has received mixed reviews from critics, but appears to be going over better with audiences. Kingsman: The Golden Circle has a current rating of 6.303 on our LoveHate Rate aggregate measurement of critical and online user ratings, while it received a solid B+ rating on CinemaScore. Going forward, it is highly unlikely that Kingsman: The Golden Circle will be able to match the especially strong holding power of its predecessor.

Warner’s IT continued to impress this weekend with an estimated second place take of $30.00 M. IT declined 50.1 percent, which represented a very respectable hold given the added presence of Kingsman: The Golden Circle and The LEGO Ninjago Movie in the marketplace this weekend. IT has grossed a massive $266.34 M through 17 days of release, as the film continues to journey into uncharted waters for a horror film. That places IT 146.7 percent ahead of the $107.96 M 17-day take of 2013’s The Conjuring and just 6.6 percent behind the $285.25 M 17-day gross of last year’s Deadpool. Internationally, IT took in an estimated $38.3 M this weekend from 59 markets. That brings the film’s international total to $211.7 M and current worldwide haul to $478.0 M.

The news was far less encouraging for fellow Warner Bros. release The LEGO Ninjago Movie, which debuted in third with an estimated $21.25 M. The LEGO Ninjago Movie opened well below expectations, which had tended to range from $30 M to $40 M. The Ninjago brand being less well known than other brands associated with the LEGO universe appears to have limited potential for The LEGO Ninjago Movie, while mixed critical reviews didn’t help matters either. The LEGO Ninjago Movie opened a lackluster 59.9 percent below the $53.00 M start of The LEGO Batman Movie earlier this year and instead debuted much more in line with the $21.31 M launch of last year’s Storks.

The LEGO Ninjago Movie registered $5.83 M on Friday, increased 55.5 percent on Saturday to gross $9.07 M and is estimated to decrease 30.0 percent on Sunday to take in $6.35 M. As mentioned, The LEGO Ninjago Movie hasn’t gone over all that well with critics, especially by the lofty critical standards of the LEGO universe. The LoveHate Rate for The LEGO Ninjago Movie currently stands at 6.028. With a B+ rating on CinemaScore, The LEGO Ninjago Movie appears to be going over better with audiences than it has with critics, though it should also be noted that the film doesn’t appear to be going over as well with audiences as both The LEGO Movie and The LEGO Batman Movie did. Going forward, The LEGO Ninjago Movie will have a good chance of displaying strong holding power thanks in part to only one high-profile family film opening in October (Lionsgate’s My Little Pony: The Movie on October 6).

Lionsgate and CBS Film’s American Assassin took fourth place with an estimated $6.25 M. American Assassin fell a very sharp 57.9 percent from last weekend’s debut, as the film clearly took a direct hit from the arrival of Kingsman: The Golden Circle. The ten-day total for American Assassin stands at $26.18 M, which is in line with expectations. American Assassin is running 11.9 percent ahead of the $23.39 M grossed by Patriots Day after ten days of wide release earlier this year and 4.9 percent behind the $27.53 M ten-day haul of 2014’s John Wick.

Open Road’s Home Again and Paramount’s mother! claimed fifth and sixth place with respective estimated grosses of $3.31 M and $3.26 M. Home Again was down just 36.1 percent from last weekend, while mother! declined a sharp 56.7 percent. To date, Home Again is running in line with expectations with a 17-day take of $22.35 M, while mother! has grossed a softer than expected $13.43 M in ten days.

Entertainment Studios Motion Pictures’ Friend Request debuted in seventh with just $2.40 M. Friend Request opened below its already low expectations and registered a per-location average of only $933 this weekend. Friend Request was unable to duplicate the opening weekend success of Entertainment Studios’ 47 Meters Down, which debuted with $11.21 M back in June and instead performed much more in line with the $1.82 M launch of Phoenix Forgotten back in April. Friend Request has gone over poorly with critics and online users (the film has a current LoveHate Rate of just 3.567), though the film does appear to be going over better with its target audience, as it received a C+ rating on CinemaScore.

Meanwhile, in moderate release, Roadside’s Stronger grossed an estimated $1.75 M from 574 locations to debut in ninth place, while Annapurna and Amazon Studios' Brad’s Status took twelfth with an estimated $1.00 M from 453 locations. After an additional week of platform release, Brad’s Status has grossed $1.11 M to date.

On the platform front, Fox Searchlight’s Battle of the Sexes arrived with an estimated $525 K from 21 locations, while Focus’ Victoria & Abdul grossed an estimated $152 K from 4 locations in New York and Los Angeles. Respective per-location averages for the frame stood at $25,000 for Battle of the Sexes and at $38,000 for Victoria & Abdul.





Weekend Studio Estimates for September 22 - September 24, 2017.

Film (Distributor) Weekend
Gross
Theatre
Count
Per-Thea.
Average
%Change
Total
Gross
TG to OW
Ratio
Week
1 Kingsman: The Golden Circle
(Fox)
$39,000,000 4,003 $9,743 NEW $39,000,000 1.000 1
2 IT
(Warner / New Line)
$30,000,000 4,007 $7,487 -50.1% $266,339,000 2.158 3
3 The LEGO Ninjago Movie
(Warner Bros.)
$21,245,000 4,047 $5,250 NEW $21,245,000 1.000 1
4 American Assassin
(Lionsgate / CBS Films)
$6,250,000 3,154 $1,982 -57.9% $26,179,000 1.763 2
5 Home Again
(Open Road)
$3,312,000 2,685 $1,233 -36.1% $22,348,000 2.608 3
6 mother!
(Paramount)
$3,260,000 2,368 $1,377 -56.7% $13,429,000 1.782 2
7 Friend Request
(Entertainment Studios
Motion Pictures)
$2,400,000 2,573 $933 NEW $2,400,000 1.000 1
8 The Hitman's Bodyguard
(Lionsgate / Summit)
$1,850,000 2,037 $908 -48.5% $73,598,000 3.442 6
9 Stronger
(Roadside)
$1,748,000 574 $3,045 NEW $1,748,000 1.000 1
10 Wind River
(Weinstein Company)
$1,265,000 1,431 $884 -50.8% $31,653,000 6.880 8
11 Spider-Man: Homecoming
(Sony / Columbia)
$1,100,000 1,006 $1,093 -40.8% $331,894,000 2.836 12
12 Brad's Status
(Annapurna / Amazon)
$1,001,000 453 $2,210 +1,013.2% $1,114,000 1.113 2
13 Leap!
(Weinstein Company)
$973,000 1,301 $748 -55.0% $20,276,000 4.287 5
14 Annabelle: Creation
(Warner / New Line)
$715,000 682 $1,048 -70.3% $101,092,000 2.888 7
15 Dunkirk
(Warner Bros.)
$600,000 678 $885 -54.2% $186,309,000 3.688 10

Battle of the Sexes
(Fox Searchlight)
$525,000 21 $25,000 NEW $525,000 1.000 1
Despicable Me 3
(Universal)
$513,000 539 $952 -40.2% $261,817,000 3.615 13
The Emoji Movie
(Sony / Columbia)
$425,000 573 $742 -57.6% $84,576,000 3.448 9
Logan Lucky
(Bleecker Street / Fingerprint)
$270,000 397 $679 -72.9% $27,482,000 3.616 6
War for the Planet of the Apes
(Fox)
$265,000 306 $866 -24.1% $146,252,000 2.599 11
Girls Trip
(Universal)
$230,000 313 $735 -59.7% $114,809,000 3.680 10
The Dark Tower
(Sony / Columbia)
$222,000 358 $620 -70.7% $50,377,000 2.630 8
Baby Driver
(Sony / TriStar)
$220,000 252 $873 -26.4% $107,432,000 5.227 13
Victoria & Abdul
(Focus)
$152,000 4 $38,000 NEW $152,000 1.000 1
The Nut Job 2: Nutty By Nature
(Open Road)
$139,000 341 $409 -69.8% $28,335,000 3.397 7
All Saints
(Sony / AFFIRM)
$127,000 293 $433 -65.8% $5,575,000 3.681 5
The Glass Castle
(Lionsgate)
$115,000 219 $525 -67.3% $17,039,000 3.642 7
The Big Sick
(Lionsgate / Amazon)
$114,000 122 $934 -64.1% $42,715,000 5.648 14
Cars 3
(Disney)
$92,000 114 $807 -44.7% $152,417,000 2.839 15
Atomic Blonde
(Focus)
$81,000 153 $529 -56.1% $51,536,000 2.818 9
Hazlo Como Hombre
(Lionsgate / Pantelion)
$52,000 50 $1,040 -66.1% $2,466,000 2.099 4
Beach Rats
(NEON)
$39,405 44 $896 -42.7% $393,000 5.372 5
47 Meters Down
(Entertainment Studios
Motion Pictures)
$37,746 56 $674 -24.1% $44,285,000 3.952 15
Tulip Fever
(Weinstein Company)
$32,626 90 $363 -72.1% $2,342,000 2.022 4
Ingrid Goes West
(NEON)
$25,952 50 $519 -68.2% $2,975,000 3.800 7
Maudie
(Sony Pictures Classics / Mongrel)
$23,252 44 $528 -31.2% $6,118,000 15.644 24
Birth of the Dragon
(BH Tilt)
$15,000 47 $319 -87.8% $6,895,000 2.552 5
Polina
(Oscilloscope)
$15,000 19 $789 -48.0% $148,000 5.140 5
Lost in Paris
(Oscilloscope)
$13,000 11 $1,182 +6.3% $652,000 8.115 15
Manolo: The Boy Who Made
Shoes for Lizards
(Music Box Films)
$10,678 11 $971 +30.4% $24,654 2.309 2
Bobbi Jene
(Oscilloscope)
$7,500 1 $7,500 NEW $7,500 1.000 1
Marjorie Prime
(FilmRise)
$6,500 7 $929 -43.3% $160,000 6.032 6
May It Last: A Portrait of
the Avett Brothers
(Oscilloscope)
$2,000 3 $667 -79.2% $689,000 N/A 2
Love, Kennedy
(Purdie Distribution)
$1,396 2 $698 -45.7% $402,000 8.882 17
We Love You, Sally Carmichael!
(Purdie Distribution)
$1,088 2 $544 +66.4% $112,000 3.615 8

Box office grosses can be reported to BoxOfficeReport via email at: daniel@boxofficereport.com







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