Box Office Report - Weekend Box Office Report: March 23 - March 25, 2018



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Weekend Box Office Report
March 23 - March 25, 2018




By Daniel Garris

Weekend Actuals Update:

With actuals now in, Universal and Legendary’s Pacific Rim Uprising came in just ahead of yesterday’s studio estimate with a debut of $28.117 million.

Disney’s Black Panther came in a bit ahead of its studio estimate with a second place take of $17.100 million, while Roadside’s I Can Only Imagine finished just below its estimate with a healthy third place gross of $13.605 million.

Other weekend actuals for the frame include: Sherlock Gnomes ($10.605 million), Tomb Raider ($10.103 million), A Wrinkle in Time ($8.125 million), Love, Simon ($7.607 million), Paul, Apostle of Christ ($5.173 million), Game Night ($4.131 million), Midnight Sun ($4.004 million), Unsane ($3.762 million), Peter Rabbit ($2.539 million), Red Sparrow ($2.249 million), The Strangers: Prey at Night ($2.063 million) and Isle of Dogs ($1.615 million from just 27 locations for a per-location average of $59,825).

Weekend Estimates Update:

Universal and Legendary’s Pacific Rim Uprising debuted in first place this weekend with an estimated $28.01 million. In doing so, Pacific Rim Uprising ended the five-week reign of Black Panther at the top of the domestic box office. Pacific Rim Uprising opened towards the higher end of expectations, which had ranged from the low-twenties to the high-twenties heading into the weekend. Pacific Rim Uprising did open 24.9 percent below the $37.29 million debut of its predecessor Pacific Rim back in July of 2013, though Pacific Rim Uprising hadn’t been expected to duplicate the opening weekend success of Pacific Rim domestically.

Pacific Rim Uprising started out with $10.38 million on Friday (which included an estimated $2.35 million from Thursday night shows that began at 7 PM), increased an encouraging 2.7 percent on Saturday to take in $10.65 million and is estimated to decline 34.5 percent on Sunday to gross $6.98 million. Critical reviews for Pacific Rim Uprising have been mixed, but the film looks to be going over a bit better with audiences as Pacific Rim Uprising received a respectable B rating on CinemaScore. Beginning on Thursday, Pacific Rim Uprising will be facing new direct competition from Warner’s Ready Player One.

Internationally, Pacific Rim Uprising debuted with an estimated $122.5 million, which included an estimated $65.0 million from China (where the film was released by Legendary). Globally, Pacific Rim Uprising launched with $150.5 million. Additional international debuts for Pacific Rim Uprising included $6.88 million in South Korea, $6.81 million in Russia, $4.91 million in Mexico, $3.83 million in Malaysia, $3.67 million in Indonesia, $3.42 million in Taiwan, $2.52 million in France, $2.41 million in the U.K. and $2.11 million in Australia. Pacific Rim Uprising will open in Japan on April 13.

Disney’s Black Panther placed in second this weekend with an estimated $16.66 million. Black Panther was down 37.5 percent this weekend, which represented a solid hold, especially given the new competition the film faced from Pacific Rim Uprising. This weekend saw Black Panther surpass both last year’s Star Wars: The Last Jedi and 2012’s Marvel’s The Avengers to move into fifth place on the all-time unadjusted domestic list. With a massive 38-day total of $630.92 million, it won’t be long before Black Panther passes both 2015’s Jurassic World ($652.27 million) and 1997’s Titanic ($659.36 million) to move into third place on the all-time domestic list. Black Panther registered the fourth largest sixth weekend gross of all-time, behind only 2009’s Avatar, Titanic and 2013’s Frozen.

Black Panther grossed an estimated $12.9 million internationally this weekend. The film has grossed $606.4 million to date internationally and $1.237 billion globally. Current international totals for Black Panther include $102.7 million in China, $62.7 million in the U.K., $42.8 million in South Korea, $34.1 million in Brazil, $30.6 million in France, $29.5 million in Australia, $27.2 million in Mexico, $20.3 million in Germany and $18.5 million in Russia.

Roadside’s I Can Only Imagine held steady in third place this weekend with an estimated $13.84 million. With the aid of strong word of mouth, the approaching Easter holiday and an expansion into an additional 624 locations on Friday, I Can Only Imagine was down only 19.1 percent from last weekend’s break-out start. This weekend’s hold was made even more impressive given that fellow faith-based film Paul, Apostle of Christ entered the marketplace this weekend. I Can Only Imagine has grossed a significantly stronger than expected $38.32 million in ten days. That places the film an impressive 18.9 percent ahead of the $32.23 million ten-day take of last year’s The Shack (which declined 38.1 percent in its second weekend to gross $10.01 million). With the aid of Easter weekend, I Can Only Imagine could hold up very well once again next weekend.

Paramount and MGM’s Sherlock Gnomes opened softly in fourth place with an estimated $10.60 million. The computer animated sequel performed below pre-release expectations, which had ranged from the low-teens to the high-teens. Sherlock Gnomes debuted a disappointing 58.2 percent below the $25.36 million start of 2011’s Gnomeo & Juliet (which was released by Disney and Touchstone Pictures), though Sherlock Gnomes hadn’t been expected to match the box office performance of Gnomeo & Juliet. Despite opening in a relatively open marketplace for family audiences, there just wasn’t demand for a sequel to Gnomeo & Juliet, especially after seven years between films. The poor critical reviews for Sherlock Gnomes didn’t help matters either this weekend.

Sherlock Gnomes began its run on Friday with an estimated $2.80 million, increased a healthy 64.3 percent on Saturday to take in $4.60 million and is estimated to decrease 30.4 percent on Sunday to gross $3.20 million. Sherlock Gnomes does look to be going over significantly better with audiences than with critics, as the film received a solid B+ rating on CinemaScore. Despite this weekend’s lackluster start, Sherlock Gnomes could still have a lengthy run going forward, thanks in part to the lack of new computer animated films entering the marketplace during the near future.

Warner and MGM’s Tomb Raider rounded out the weekend’s top five with an estimated $10.43 million. Tomb Raider was down three spots and 55.9 percent from last weekend’s debut. The film’s sharp second weekend decline was understandable, especially given than Tomb Raider lost its IMAX shows to Pacific Rim Uprising this weekend. Tomb Raider continues to perform in line with expectations with a ten-day start of $41.75 million. That places Tomb Raider 26.9 percent behind the $57.12 million ten-day haul of last year’s The Mummy (which fell a similar 54.2 percent in its second weekend to gross $14.51 million).

Tomb Raider continued to perform significantly stronger internationally this weekend with an estimated $34.1 million. That brings the international total for Tomb Raider to $170 million and global total to $211.7 million. This weekend’s international performance was driven by the film’s $11.6 million second weekend gross in China, where Tomb Raider has grossed $69.4 million to date. Additional current total grosses for Tomb Raider include $7.6 million in the U.K., $6.6 million in France, $6.5 million in Russia, $4.9 million in Indonesia, $4.2 million in Taiwan, $4.1 million in South Korea, $4.1 million in Germany and $4.0 million in Mexico.

Disney’s A Wrinkle in Time took sixth place this weekend with an estimated $8.04 million. A Wrinkle in Time was down a sizable 50.5 percent from last weekend. The film continues to perform in line with expectations, with a respectable 17-day total of $73.89 million. A Wrinkle in Time is running just 3.3 percent behind the $76.41 million 17-day take of the far more expensive Tomorrowland back in 2015. A Wrinkle in Time has been less impressive internationally than it has been domestically, as the film has grossed just $14.1 million to date internationally after taking in an estimated $2.3 million this weekend from 13 markets. A Wrinkle in Time will look to improve its international prospects next weekend, when the film opens in a number of additional international markets, including Australia, Brazil, Italy and Mexico.

Fox’s Love, Simon followed closely behind in seventh with an estimated $7.80 million. Love, Simon held up very nicely this weekend, as the film was down just 33.7 percent from last weekend’s debut. The film’s strong critical reviews and strong word of mouth appear to be having a clear positive effect, especially since adaptations of young adult novels tend to experience sharp second weekend declines. Love, Simon has grossed a solid $23.70 million in ten days. That places the film 10.9 percent ahead of the $21.37 million ten-day take of last year’s Everything, Everything (which fell 48.7 percent in its second weekend to gross $6.02 million).

In other box office news, Sony’s Paul, Apostle of Christ debuted in eighth place with an estimated $5.00 million, Global Road Entertainment's Midnight Sun opened in tenth with an estimated $4.12 million and Bleecker Street’s Unsane started out in eleventh with an estimated $3.86 million. Paul, Apostle of Christ had the strongest per-location average of the three (with $3,394 for the frame); though at the same time the faith-based film had the most underwhelming performance of the three films with regard to pre-release expectations (Midnight Sun and Unsane both performed in line with their low expectations). Paul, Apostle of Christ and Midnight Sun both received healthy A- ratings on CinemaScore, while Unsane received a modest B- rating.

On the platform front, Fox Searchlight’s Isle of Dogs was off to a strong start with an estimated $1.57 million from just 27 locations. That gave the Wes Anderson directed stop-motion animated film a terrific per-location average of $58,148 for the frame and ranked the film in 15th place among all films this weekend. Wes Anderson’s films typically have very strong platform launches and that was certainly the case once again for Isle of Dogs this weekend. Given that it opened in quite a few more locations, the platform start of Isle of Dogs was much more impressive than the platform start of 2009’s Fantastic Mr. Fox, which launched with $265,900 from 4 locations (for a per-location average of $66,475). Isle of Dogs has received strong critical reviews and will expand into additional locations this coming Wednesday, before expanding nationwide on Friday, April 6.










Weekend Studio Estimates for March 23 - March 25, 2018.

Film (Distributor) Weekend
Gross
Theatre
Count
Per-Thea.
Average
%Change
Total
Gross
TG to OW
Ratio
Week
1 Pacific Rim Uprising
(Universal / Legendary)
$28,005,000 3,708 $7,553 NEW $28,005,000 1.000 1
2 Black Panther
(Disney)
$16,658,000 3,370 $4,943 -37.5% $630,916,000 3.123 6
3 I Can Only Imagine
(Roadside)
$13,837,000 2,253 $6,142 -19.1% $38,317,000 2.240 2
4 Sherlock Gnomes
(Paramount / MGM)
$10,600,000 3,662 $2,895 NEW $10,600,000 1.000 1
5 Tomb Raider
(Warner / MGM)
$10,430,000 3,854 $2,706 -55.9% $41,748,000 1.766 2
6 A Wrinkle in Time
(Disney)
$8,044,000 3,423 $2,350 -50.5% $73,887,000 2.231 3
7 Love, Simon
(Fox)
$7,800,000 2,434 $3,205 -33.7% $23,696,000 2.016 2
8 Paul, Apostle of Christ
(Sony / AFFIRM)
$5,000,000 1,473 $3,394 NEW $5,000,000 1.000 1
9 Game Night
(Warner / New Line)
$4,160,000 1,866 $2,229 -25.7% $60,814,000 3.576 5
10 Midnight Sun
(Global Road)
$4,119,000 2,173 $1,896 NEW $4,119,000 1.000 1
11 Unsane
(Bleecker Street / Fingerprint)
$3,858,000 2,023 $1,907 NEW $3,858,000 1.000 1
12 Peter Rabbit
(Sony / Columbia)
$2,500,000 2,071 $1,207 -51.9% $106,767,000 4.269 7
13 Red Sparrow
(Fox)
$2,240,000 1,482 $1,511 -50.6% $44,036,000 2.613 4
14 The Strangers: Prey at Night
(Aviron Pictures)
$2,000,000 1,480 $1,351 -57.5% $22,139,000 2.128 3
15 Isle of Dogs
(Fox Searchlight)
$1,570,000 27 $58,148 NEW $1,570,000 1.000 1

Death Wish
(MGM)
$1,243,000 1,304 $953 -63.1% $32,641,000 2.509 4
The Death of Stalin
(IFC Films)
$1,060,000 141 $7,519 +97.2% $2,091,000 1.972 3
Annihilation
(Paramount)
$900,000 478 $1,883 -48.1% $31,418,000 2.838 5
Jumanji: Welcome to the Jungle
(Sony / Columbia)
$850,000 1,022 $832 -47.6% $401,668,000 11.105 14
The Greatest Showman
(Fox)
$680,000 478 $1,423 -40.0% $170,929,000 19.411 14
7 Days in Entebbe
(Focus)
$655,000 836 $783 -58.9% $2,919,000 1.833 2
The Leisure Seeker
(Sony Pictures Classics)
$315,000 117 $2,696 +121.6% $717,000 2.273 3
Fifty Shades Freed
(Universal)
$300,000 509 $589 -50.9% $100,212,000 2.599 7
The Shape of Water
(Fox Searchlight)
$250,000 236 $1,059 -68.5% $63,278,000 21.089 17
Thoroughbreds
(Focus)
$160,000 117 $1,368 -67.2% $2,747,000 2.243 3
Flower
(The Orchard)
$126,000 57 $2,206 +157.1% $191,000 1.516 2
The Hurricane Heist
(Entertainment Studios
Motion Pictures)
$120,000 128 $938 -88.4% $6,022,000 1.991 3
Coco
(Disney)
$116,000 144 $806 -37.1% $209,359,000 4.121 18
Three Billboards Outside
Ebbing, Missouri
(Fox Searchlight)
$110,000 125 $880 -58.8% $54,130,000 12.294 20
Star Wars: The Last Jedi
(Disney)
$107,000 150 $713 -38.8% $619,973,000 2.818 15
A Fantastic Woman
(Sony Pictures Classics)
$100,000 121 $830 -47.8% $1,700,000 6.257 8
Foxtrot
(Sony Pictures Classics)
$76,529 26 $2,943 +54.1% $270,000 3.529 4
Call Me By Your Name
(Sony Pictures Classics)
$69,713 61 $1,143 -42.7% $17,884,000 12.438 18
I, Tonya
(NEON / 30West)
$63,715 102 $625 -47.6% $29,884,000 8.887 16
Winchester
(Lionsgate / CBS Films)
$50,000 90 $556 -0.2% $25,055,000 2.692 8
The Party
(Roadside)
$47,930 70 $685 -20.4% $677,000 5.312 6
Early Man
(Lionsgate)
$44,000 126 $349 -36.6% $8,240,000 2.583 6
Gringo
(STXfilms / Amazon)
$34,000 117 $291 -93.9% $4,937,000 1.813 3
Loveless
(Sony Pictures Classics)
$31,799 46 $691 -33.2% $445,000 7.244 6
Lady Bird
(A24)
$30,200 46 $657 -55.9% $48,913,000 12.055 21
Final Portrait
(Sony Pictures Classics)
$28,214 3 $9,405 NEW $28,214 1.000 1
The Last Suit
(Outsider Pictures)
$28,127 6 $4,688 NEW $28,127 1.000 1
Hostiles
(Entertainment Studios
Motion Pictures)
$25,000 50 $500 -51.7% $29,759,000 2.943 14
Ismael's Ghost
(Magnolia Pictures)
$19,000 2 $9,500 NEW $19,000 1.000 1
The Insult
(Cohen Media Group)
$18,359 11 $1,669 -8.2% $965,000 8.724 11
Samson
(Pure Flix)
$14,300 36 $397 -28.1% $4,697,000 2.416 6
Forever My Girl
(Roadside)
$12,152 25 $486 -27.3% $16,314,000 3.843 10
Back to Burgundy
(Music Box Films)
$12,060 1 $12,060 NEW $12,060 1.000 1
Summer in the Forest
(Abramorama)
$8,660 1 $8,660 NEW $8,660 1.000 1

Box office grosses can be reported to BoxOfficeReport via email at: daniel@boxofficereport.com







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