Box Office Report - Weekend Box Office Report: March 8 - March 10, 2019



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Weekend Box Office Report
March 8 - March 10, 2019




By Daniel Garris

Weekend Actuals Update:

With actuals now in, Disney’s Captain Marvel debuted with $153,433,423 this weekend. That represented the third largest March debut ever and the 18th largest opening weekend of all-time. This weekend’s daily breakdown for Captain Marvel was $61,715,051 for Friday, $52,872,536 for Saturday and $38,845,836 for Sunday.

Meanwhile, Universal and DreamWorks Animation’s How to Train Your Dragon: The Hidden World finished in line with its weekend estimate with a second place take of $14.685 million, while Lionsgate’s Tyler Perry’s A Madea Family Funeral came in a bit higher than its studio estimate with a third place gross of $12.465 million.

Other weekend actuals for the frame include: The LEGO Movie 2: The Second Part ($3.868 million), Alita: Battle Angel ($3.215 million), Green Book ($2.511 million), Isn’t It Romantic ($2.261 million), Greta ($2.188 million), Fighting With My Family ($2.184 million), Apollo 11 ($1.251 million from 405 locations), What Men Want ($1.243 million) and The Upside ($1.028 million).

Weekend Estimates Update:

Disney’s Captain Marvel lived up to its massive expectations with a massive estimated debut of $153.0 million this weekend. That represented the third largest March opening ever (behind only 2017’s Beauty and the Beast and 2016’s Batman v Superman: Dawn of Justice) and the seventh largest opening ever for a film within the Marvel Cinematic Universe (MCU). Captain Marvel registered the 18th largest opening of all-time and if the film has a stronger than expected Sunday hold, Captain Marvel could still potentially pass the $155.08 million start of 2016’s Rogue One: A Star Wars Story for 17th place. Captain Marvel was also especially impressive for a non-sequel. Pre-release anticipation for the Brie Larson led Captain Marvel was boosted by the film serving as the first female-led film within the Marvel Cinematic Universe and by the film’s release between Avengers: Infinity War and the upcoming Avengers: Endgame. Captain Marvel opened a healthy 4.4 percent ahead of the $146.51 million launch of 2017’s Guardians of the Galaxy Vol. 2.

Captain Marvel started out with an estimated $61.38 million on Friday (which included an estimated $20.7 million from Thursday night shows that began at 6PM), declined just 13.6 percent on Saturday to take in $53.04 million (which is a very good first Saturday hold for a film of this size) and is estimated to decline 27.3 percent on Sunday to gross $38.58 million. The audience breakdown for Captain Marvel skewed 55 percent male, 45 percent female, 63 percent over the age of 25 and 37 percent under the age of 25. Family audiences made up an estimated 18 percent of the film’s overall audience. IMAX grosses made up an estimated $14.1 million (9.2 percent) of this weekend’s overall domestic gross, while 3D grosses accounted for 14 percent.

Critical reviews for Captain Marvel have been good, but not great (especially by more recent MCU standards). However, the film looks to be going over better with moviegoers, as Captain Marvel received a strong A rating on CinemaScore. Captain Marvel will no doubt continue to dominate the box office in a big way next weekend, but competition will soon get much tougher with Universal’s Us entering the marketplace on March 22, fellow Disney release Dumbo opening on March 29 and Warner’s fellow superhero film Shazam! arriving on April 5 (all three films are expected to be strong box office performers).

Captain Marvel was extremely impressive internationally with an estimated launch of $302.0 million (from all international markets, except for Japan). That places the global launch for Captain Marvel at a massive $455.0 million, which represents the sixth largest global debut of all time. Captain Marvel performed especially strong in Asia this weekend. International starts for the film by market included $89.3 million in China, $24.1 million in South Korea, $16.8 million in the United Kingdom, $13.4 million in Brazil, $12.8 million in Mexico, $10.7 million in Australia, $10.1 million in Indonesia, $9.8 million in Russia, $9.2 million in France, $7.8 million in Germany, $6.9 million in India, $6.6 million in Thailand, $6.4 million in Taiwan and $6.3 million in the Philippines. Captain Marvel grossed an estimated $21.9 million from IMAX screens internationally (including $10.4 million from China) and $36.0 million from IMAX globally. Given this weekend’s start, it is extremely likely that Captain Marvel will eventually pass the $1 billion global mark. Captain Marvel will debut in Japan this coming Friday (March 15).

After leading the box office for each of the past two weekends, Universal and DreamWorks Animation’s How to Train Your Dragon: The Hidden World fell to second place with an estimated $14.70 million. The film was down a sharp 51.1 percent from last weekend, as How to Train Your Dragon: The Hidden World and holdovers in general took a clear hit from the arrival of Captain Marvel. How to Train Your Dragon: The Hidden World has grossed a very healthy $119.66 million through 17 days of release, though the film has also been a bit front-loaded. The film is currently running a slim 1.9 percent behind the $121.95 million 17-day take of 2014’s How to Train Your Dragon 2 (which declined 46.4 percent in its third weekend to gross $13.24 million). Next weekend How to Train Your Dragon: The Hidden World will face added competition for family audiences when Paramount’s Wonder Park enters the marketplace on Friday.

How to Train Your Dragon: The Hidden World continued to impress internationally with an estimated $21.7 million this weekend. The film took in $8.6 million in China this weekend, where it has now grossed $48.3 million in ten days. To date, How to Train Your Dragon: The Hidden World has grossed $315.5 million internationally and $435.2 million globally.

Lionsgate’s Tyler Perry’s A Madea Family Funeral placed in third with an estimated $12.05 million. A Madea Family Funeral declined 55.5 percent from last weekend’s debut. While that was a sharp decline, it was also a respectable second weekend decline for a Perry film. The ten-day start for A Madea Family Funeral stands at a stronger than expected $45.88 million. Before long, A Madea Family Funeral will zoom past the $47.32 million final domestic gross of 2017’s Boo 2! A Madea Halloween. A Madea Family Funeral has likely received a bit of a boost for reportedly being the last film in the Madea franchise (which began back in 2005 with Diary of a Mad Black Woman).

Warner’s The LEGO Movie 2: The Second Part claimed fourth with an estimated $3.83 million. The LEGO Movie 2: The Second Part was down a solid 42.0 percent, which represented the weekend’s best percentage hold among wide releases. With that said, in the bigger picture The LEGO Movie 2: The Second Part continues to perform well below expectations with $97.11 million through 31 days of release. Internationally, The LEGO Movie 2: The Second Part grossed an estimated $3.9 million this weekend. That brings the film’s international total to $67.3 million and current global haul to $164.4 million.

Fox’s Alita: Battle Angel rounded out the weekend’s top five with an estimated $3.20 million. That represented a sharp 55.7 percent decrease, as the film also clearly took a big hit from Captain Marvel. The 25-day total for Alita: Battle Angel stands at $78.35 million. What that is stronger than expected; it should also be reminded that the film had an expensive price-tag. Alita: Battle Angel also experienced significant slowing internationally this weekend, but still continued to perform much stronger internationally with an estimated $11.6 million for the weekend. To date, Alita: Battle Angel has grossed $304.3 million internationally and $382.7 million globally.










Weekend Studio Estimates for March 8 - March 10, 2019.

Rank Film (Distributor) Weekend Gross Locations Location
Average
%Change Total Gross TG ÷ OW Week
1 Captain Marvel (Disney) $153,000,000 4,310 $35,499 NEW $153,000,000 1.000 1
2 How to Train Your Dragon: The Hidden World (Universal / DWA) $14,696,000 4,042 $3,636 -51.1% $119,662,125 2.175 3
3 Tyler Perry's A Madea Family Funeral (Lionsgate) $12,050,000 2,442 $4,934 -55.5% $45,879,810 1.695 2
4 The LEGO Movie 2: The Second Part (Warner Bros.) $3,825,000 2,930 $1,305 -42.0% $97,109,961 2.847 5
5 Alita: Battle Angel (Fox) $3,200,000 2,374 $1,348 -55.7% $78,346,064 2.747 4
6 Green Book (Universal / DreamWorks) $2,488,000 2,097 $1,186 -45.6% $80,139,871 14.567 17
7 Isn't It Romantic (Warner / New Line) $2,410,000 2,223 $1,084 -46.6% $44,154,720 3.099 4
8 Fighting With My Family (MGM) $2,188,868 2,455 $892 -53.0% $18,656,958 2.388 4
9 Greta (Focus) $2,161,000 2,417 $894 -51.8% $8,251,735 1.841 2
10 Apollo 11 (NEON) $1,301,000 405 $3,212 -19.0% $3,780,952 2.353 2
11 What Men Want (Paramount) $1,200,000 1,062 $1,130 -56.6% $51,997,160 2.852 5
12 The Upside (STXfilms) $1,020,000 1,010 $1,010 -49.3% $104,540,031 5.136 9
13 Happy Death Day 2U (Universal) $859,000 1,098 $782 -65.0% $26,785,645 2.820 4
14 A Star is Born (Warner Bros.) $744,000 810 $919 -59.9% $214,532,255 5.000 23
15 Spider-Man: Into the Spider-Verse (Sony / Columbia) $650,000 824 $789 -69.8% $188,791,684 5.339 13
                 
  Run the Race (Roadside) $607,745 753 $807 -53.7% $5,241,994 2.425 3
  Cold Pursuit (Lionsgate / Summit) $520,000 823 $632 -68.6% $31,121,970 2.822 5
  The Kid (Lionsgate) $505,000 268 $1,884 NEW $505,000 1.000 1
  Everybody Knows (Focus) $445,000 283 $1,572 -4.8% $1,877,966 4.017 5
  Bohemian Rhapsody (Fox) $370,000 386 $959 -61.5% $215,228,036 4.215 19
  Glass (Universal) $345,000 386 $894 -61.3% $110,128,285 2.731 8
  The Favourite (Fox Searchlight) $260,000 278 $935 -68.1% $33,809,298 12.976 16
  Ralph Breaks the Internet (Disney) $253,000 209 $1,211 +12.3% $200,510,283 3.565 16
  Arctic (Bleecker Street) $182,292 208 $876 -50.1% $1,983,722 3.978 6
  Mary Poppins Returns (Disney) $168,000 215 $781 -20.6% $171,471,260 7.289 12
  Furie (Well Go USA) $164,000 27 $6,074 +5.0% $395,464 2.411 2
  Gloria Bell (A24) $154,775 5 $30,955 NEW $154,775 1.000 1
  Total Dhamaal (FIP) $150,000 117 $1,282 -65.9% $2,014,552 2.036 3
  CatVideoFest 2019 (Oscilloscope) $141,500 55 $2,573 +624.7% $216,076 1.527 4
  Free Solo (National Geographic / Greenwich) $131,600 119 $1,106 -64.6% $17,221,949 15.022 24
  Never Look Away (Sony Pictures Classics) $113,086 77 $1,469 -13.6% $860,249 5.626 7
  Climax (A24) $110,786 28 $3,957 -7.2% $280,672 2.350 2
  The Prodigy (Orion Films) $105,546 152 $694 -75.0% $14,642,501 2.502 5
  Capernaum (Sony Pictures Classics) $60,883 45 $1,353 -17.6% $1,469,926 7.744 13
  Cold War (Amazon Studios) $53,800 60 $897 -59.9% $4,470,495 8.093 12
  Stan & Oliie (Sony Pictures Classics) $52,657 61 $863 +12.0% $5,150,756 4.170 11
  Transit (Music Box Films) $42,538 5 $8,508 +33.2% $89,730 2.109 2
  Lords of Chaos (Gunpowder & Sky) $7,435 17 $437 -63.0% $238,499 4.412 5
  Wrestle (Oscilloscope) $4,750 4 $1,188 +20.8% $17,820 2.957 3
  Ferrante Fever (Greenwich) $4,000 1 $4,000 NEW $4,000 1.000 1

Box office grosses can be reported to BoxOfficeReport via email at: daniel@boxofficereport.com







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