Box Office Report - 4-Day Weekend Box Office Report: May 25 - May 28, 2018



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4-Day Weekend Box Office Report
May 25 - May 28, 2018




By Daniel Garris

4-Day Weekend Actuals Update:

3-day and 4-day actual grosses for the holiday weekend are listed below.

Solo: A Star Wars Story (Disney) -- $84.420 M (3-Day) / $103.017 M (4-Day)
Deadpool 2 (Fox) -- $43.463 M (3-Day) / $53.830 M (4-Day)
Avengers: Infinity War (Disney) -- $17.295 M (3-Day) / $22.455 M (4-Day)
Book Club (Paramount) -- $10.072 M (3-Day) / $13.121 M (4-Day)
Life of the Party (Warner Bros.) -- $5.379 M (3-Day) / $6.876 M (4-Day)
Breaking In (Universal) -- $4.285 M (3-Day) / $5.501 M (4-Day)
Show Dogs (Global Road) -- $3.267 M (3-Day) / $4.330 M (4-Day)
Overboard (Lionsgate) -- $3.134 M (3-Day) / $4.138 M (4-Day)
A Quiet Place (Paramount) -- $2.435 M (3-Day) / $3.133 M (4-Day)
RBG (Magnolia) -- $1.288 M (3-Day) / $1.726 M (4-Day)
Rampage (Warner Bros.) -- $845 K (3-Day) / $1.097 M (4-Day)


Updated 4-Day Weekend Estimates:

Monday's updated 3-day and 4-day studio estimates are listed below.

Solo: A Star Wars Story (Disney) -- $84.75 M (3-Day) / $103.00 M (4-Day)
Deadpool 2 (Fox) -- $43.50 M (3-Day) / $55.00 M (4-Day)
Avengers: Infinity War (Disney) -- $17.44 M (3-Day) / $21.25 M (4-Day)
Book Club (Paramount) -- $10.08 M (3-Day) / $12.50 M (4-Day)
Life of the Party (Warner Bros.) -- $5.34 M (3-Day) / $6.94 M (4-Day)
Breaking In (Universal) -- $4.28 M (3-Day) / $5.72 M (4-Day)
Show Dogs (Global Road) -- $3.27 M (3-Day) / $4.57 M (4-Day)
Overboard (Lionsgate) -- $3.17 M (3-Day) / $4.30 M (4-Day)
A Quiet Place (Paramount) -- $2.42 M (3-Day) / $3.00 M (4-Day)
RBG (Magnolia) -- $1.26 M (3-Day) / $1.56 M (4-Day)
Rampage (Warner Bros.) -- $835 K (3-Day) / $1.10 M (4-Day)


4-Day Weekend Estimates Update:

Disney’s Solo: A Star Wars Story debuted in first place this weekend with respective estimated three-day and four-day grosses of $83.33 million and $101.00 million. However, Solo: A Star Wars Story opened well below pre-release expectations, which had ranged from $130 million to $170 million for the four-day frame and performed softly with both its expensive price-tag and the lofty box office history of the Star Wars franchise in mind. The four-day start of Solo: A Star Wars Story was 41.5 percent softer than the $172.678 million four-day launch of 2016’s Rogue One: A Star Wars Story. The comparison is made even worse when considering that May releases are typically more front-loaded towards opening weekend than December releases are. Instead, Solo: A Star Wars Story performed much more in line with the $101.35 million four-day start of last year’s Justice League and even the $78.48 million four-day Memorial Weekend launch of last year’s Pirates of the Caribbean: Dead Men Tell No Tales. Solo: A Star Wars Story did register the seventh largest four-day Memorial Day weekend debut of all-time and the fourth largest three-day opening weekend of 2018 to date.

A number of factors look to have taken a toll on Solo: A Star Wars Story. Coming so soon after Star Wars: The Last Jedi has resulted in some obvious franchise fatigue, especially given the mixed reception to Star Wars: The Last Jedi among moviegoers. Entering the marketplace so soon after fellow Disney release Avengers: Infinity War and Fox’s Deadpool 2 also looks to have limited demand for Solo: A Star Wars Story, while other factors such as the film’s troubled production history, a relatively late-starting marketing campaign for a film of its size and softer than usual critical reviews for a Star Wars film all had a negative impact on this weekend’s performance as well. The marketplace as a whole also faced added competition this weekend from NBA Conference Finals games each night of the four-day holiday frame.

Solo: A Star Wars Story started out with $35.63 million on Friday (which included a front-loaded $14.1 million from Thursday night shows that began at 6PM), decreased a very sharp 30.7 percent on Saturday to take in $24.68 million, is estimated to decline 6.7 percent on Sunday to gross $23.02 million and is estimated to slow 23.2 percent on Monday to register $17.68 million. Solo: A Star Wars Story received a healthy A- rating on CinemaScore, which was in line with the A- rating received by each of the three films in the Star Wars prequel trilogy as opposed to the A CinemaScore rating received by each of the three most recent Star Wars films. One positive for Solo: A Star Wars Story going forward is that over the next two weeks the only new release currently expected to make a major box office impact is Warner’s Ocean’s 8. However, overall competition will become much tougher later in the month when fellow Disney release Incredibles 2 enters the marketplace on June 15 and Universal’s Jurassic World: Fallen Kingdom is unleashed on June 22.

While the domestic start for Solo: A Star Wars Story was a disappointing one, the news for the film was significantly worse internationally. Solo: A Star Wars Story grossed just $65.0 million internationally from Wednesday through Sunday, which included all major international markets with the exception of Japan (where the film will open on June 29). The film’s global total through Sunday sands at $148.3 million. International launches by market for Solo: A Star Wars Story included $10.3 million in the U.K., a soft $10.1 million in China, $5.0 million in Australia, $4.3 million in Germany, $3.9 million in France, $3.6 million in Russia, $2.6 million in Spain, $2.5 million in Mexico and $2.2 million it Italy.

Fox’s Deadpool 2 placed in second with respective three-day and four-day takes of $42.70 million and $53.50 million. Surprisingly, the softer than expected start of Solo: A Star Wars Story ultimately didn’t benefit Deadpool 2 in a major way this weekend, as the sequel’s three-day take was down a very sharp 66.0 percent from last weekend (the film’s four-day gross was down 57.4 percent from last weekend). In addition to greater built-in front-loading as a sequel, Deadpool 2 also took a hit this weekend from losing IMAX screens to Solo: A Star Wars Story. In the bigger picture, Deadpool 2 is still performing very nicely with an eleven-day total of $218.21 million (especially given its relatively modest production budget by blockbuster film standards) and will obviously win the late May box office battle with Solo: A Star Wars Story. Deadpool 2 is running 39.4 percent ahead of the $156.53 million eleven-day take of last year’s Logan, 1.1 percent ahead of the $215.767 million eleven-day haul of last year’s Thor: Ragnarok and an understandable 10.6 percent behind the $241.331 million eleven-day gross of 2016’s Deadpool (which fell 57.4 percent in its second weekend to take in $56.47 million). Deadpool stabilized in its third weekend and Deadpool 2 will hope to do the same next weekend.

Internationally, Deadpool 2 grossed an estimated $57.03 million this weekend, which means Deadpool 2 was slightly ahead of Solo: A Star Wars Story internationally over the three-day weekend itself. Through Sunday, Deadpool 2 has grossed $279.7 million internationally and $487.1 million globally. Current international totals by market for Deadpool 2 include $28.4 million in the U.K., $27.1 million in South Korea, $18.6 million in Australia, $17.6 million in Russia, $15.9 million in Mexico, $14.8 million in France, $14.3 million in Germany, $11.3 million in Brazil and $9.5 million in India. Deadpool 2 will open in Japan on June 1.

Disney’s Avengers: Infinity War claimed third place with respective three-day and four-day takes of $16.49 million and $20.10 million. The three-day take for Avengers: Infinity War was down 44.0 percent from last weekend, while the film’s four-day gross represented a 31.8 percent decline. Through Monday, Avengers: Infinity War has grossed a massive $625.29 million in 32 days. Over the holiday frame, Avengers: Infinity War passed both last year’s Star Wars: The Last Jedi and 2012’s Marvel’s The Avengers to move into sixth place on the all-time unadjusted domestic list. The next target for Avengers: Infinity War on the all-time domestic list is the $652.27 million gross of 2015’s Jurassic World.

Internationally, Avengers: Infinity War took in an estimated $32.5 million this weekend. Through Sunday, Avengers: Infinity War has grossed $1.283 billion internationally and $1.905 billion globally. Avengers: Infinity War continued to impress in China with an estimated third weekend take of $18.6 million, where the film has grossed $336.8 million to date. Other international totals for Avengers: Infinity War through Sunday include $91.5 million in South Korea, $90.3 million in the U.K., $62.8 million in Brazil, $58.8 Million in Mexico, $44.6 million in Australia, $44.0 million in France, $43.3 million in India, $41.4 million in Germany, $33.6 million in Russia and $32.2 million in Japan.

Paramount’s Book Club took fourth place with respective estimated three-day and four-day grosses of $9.45 million and $12.00 million. Book Club held up very well this weekend, as the film’s three-day take was down just 30.4 percent from last weekend’s debut, while the film’s four-day take represented a very slim 11.6 percent decline. Thanks in part to strong word of mouth; the eleven-day take for Book Club stands at a very promising $34.01 million. That already gives Book Club a current total gross to opening weekend ratio of 2.52 to 1. Book Club is running 16.4 percent ahead of the $29.21 million eleven-day start of 2005’s The Family Stone. Expect Book Club to continue to display strong holding power going forward.

Warner’s Life of the Party and Universal’s Breaking In claimed fifth and sixth place over the three-day frame with respective estimated grosses of $5.12 million and $4.06 million. Life of the Party was down 32.7 percent from last weekend, while Breaking In was down 40.6 percent. Respective 17-day grosses stand at $39.10 million for Life of the Party (which is on the low end of expectations) and at $35.64 million for Breaking In (which is on the high end of expectations). For the four-day frame, Breaking In is estimated to gross $5.30 million. An official four-day studio estimate for Life of the Party won’t be released until Monday, but unofficially BoxOfficeReport currently estimates Life of the Party at $6.50 million for the four-day frame.










4-Day Weekend Studio Estimates for May 25 - May 28, 2018.

Film (Distributor) Weekend
Gross
Theatre
Count
Per-Thea.
Average
%Change
Total
Gross
TG to OW
Ratio
Week
1 Solo: A Star Wars Story
(Disney)
$101,000,000 4,381 $23,054 NEW $101,000,000 1.212 1
2 Deadpool 2
(Fox)
$53,500,000 4,349 $12,302 -57.4% $218,207,000 1.739 2
3 Avengers: Infinity War
(Disney)
$20,100,000 3,768 $5,334 -31.8% $625,295,000 2.426 5
4 Book Club
(Paramount)
$12,000,000 2,810 $4,270 -11.6% $34,208,000 2.519 2
5 Life of the Party
(Warner / New Line)
$6,500,000 2,937 $2,213 -14.5% $40,487,000 2.264 3
6 Breaking In
(Universal)
$5,300,000 1,985 $2,670 -22.4% $36,889,000 2.092 3
7 Show Dogs
(Global Road)
$4,190,000 3,212 $1,304 -30.5% $11,784,000 1.956 2
8 Overboard
(Lionsgate / Pantelion / MGM)
$4,000,000 1,196 $3,344 -13.5% $42,494,000 2.889 4
9 A Quiet Place
(Paramount)
$2,710,000 1,524 $1,778 -31.3% $180,408,000 3.594 8

- Please note that the 4-day estimate for Life of the Party is an unofficial estimate made by BoxOfficeReport.





3-Day Weekend Studio Estimates for May 25 - May 27, 2018.

Film (Distributor) Weekend
Gross
Theatre
Count
Per-Thea.
Average
%Change
Total
Gross
TG to OW
Ratio
Week
1 Solo: A Star Wars Story
(Disney)
$83,325,000 4,381 $19,020 NEW $83,325,000 1.000 1
2 Deadpool 2
(Fox)
$42,700,000 4,349 $9,818 -66.0% $207,407,000 1.653 2
3 Avengers: Infinity War
(Disney)
$16,494,000 3,768 $4,377 -44.0% $621,689,000 2.412 5
4 Book Club
(Paramount)
$9,450,000 2,810 $3,363 -30.4% $31,658,000 2.331 2
5 Life of the Party
(Warner / New Line)
$5,115,000 2,937 $1,742 -32.7% $39,102,000 2.186 3
6 Breaking In
(Universal)
$4,055,000 1,985 $2,043 -40.6% $35,644,000 2.022 3
7 Show Dogs
(Global Road)
$3,078,000 3,212 $958 -48.9% $10,673,000 1.772 2
8 Overboard
(Lionsgate / Pantelion / MGM)
$3,000,000 1,196 $2,508 -35.1% $41,494,000 2.821 4
9 A Quiet Place
(Paramount)
$2,230,000 1,524 $1,463 -43.5% $179,994,000 3.585 8
10 RBG
(Magnolia Pictures)
$1,120,000 415 $2,699 -10.6% $5,637,000 4.499 4
11 Rampage
(Warner / New Line)
$802,000 688 $1,166 -49.2% $93,899,000 2.626 7
12 Super Troopers 2
(Fox Searchlight)
$600,000 221 $2,715 -53.6% $29,900,000 1.969 6
13 I Feel Pretty
(STXfilms)
$500,000 551 $907 -60.5% $47,667,000 2.974 6
14 Black Panther
(Disney)
$453,000 440 $1,030 -47.4% $698,589,000 3.458 15
15 Disobedience
(Bleecker Street)
$369,000 224 $1,645 -29.4% $2,527,000 4.843 5

Pope Francis - A Man of His Word
(Focus)
$290,000 385 $753 -42.9% $1,095,000 2.157 2
First Reformed
(A24)
$283,000 29 $9,742 +189.6% $425,000 1.506 2
A Wrinkle in Time
(Disney)
$239,000 202 $1,183 +48.7% $97,684,000 2.949 12
Sherlock Gnomes
(Paramount / MGM)
$220,000 298 $738 -26.0% $42,552,000 4.013 10
How Long Will I Love U
(Well Go USA)
$210,000 23 $9,130 NEW $210,000 1.000 1
Blockers
(Universal)
$200,000 197 $1,015 -56.8% $59,394,000 2.889 8
Isle of Dogs
(Fox Searchlight)
$196,000 162 $1,210 -43.2% $31,099,000 6.816 10
Tully
(Focus)
$195,000 191 $1,021 -65.2% $8,912,000 2.715 4
The Rider
(Sony Pictures Classics)
$185,000 107 $1,725 +13.8% $1,371,000 6.192 7
Beast
(Roadside / 30West)
$175,000 93 $1,883 +71.5% $407,000 2.325 3
The Seagull
(Sony Pictures Classics)
$116,000 29 $4,002 +81.7% $217,000 1.869 3
Blumhouse's Truth or Dare
(Universal)
$110,000 153 $719 -56.1% $40,503,000 2.170 7
On Chesil Beach
(Bleecker Street)
$91,132 26 $3,505 +154.8% $146,000 1.603 2
I Can Only Imagine
(Roadside)
$84,250 153 $551 -50.8% $82,989,000 4.851 11
2001: A Space Odyssey
(2018 re-issue)
(Warner / MGM)
$66,000 4 $16,500 -67.4% $387,000 1.909 2
Traffik
(Lionsgate / Summit)
$52,000 75 $693 +6.7% $9,153,000 2.322 6
Chappaquiddick
(Entertainment Studios
Motion Pictures)
$50,000 74 $676 -42.2% $17,266,000 2.994 8
Tyler Perry's Acrimony
(Lionsgate)
$37,500 40 $938 -44.3% $43,455,000 2.531 9
How to Talk to Girls at Parties
(A24)
$13,179 2 $6,590 NEW $13,179 1.000 1
Finding Your Feet
(Roadside)
$12,200 20 $610 -4.2% $1,396,000 4.936 9
The Guardians
(Music Box Films)
$7,834 10 $783 -28.8% $51,502 4.679 4
Who We Are Now
(FilmRise)
$5,800 1 $5,800 NEW $5,800 1.000 1
Revenge
(NEON)
$5,008 9 $556 -52.8% $99,358 2.164 3

Box office grosses can be reported to BoxOfficeReport via email at: daniel@boxofficereport.com







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