Box Office Report - Weekend Box Office Report: February 9 - February 11, 2018



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Weekend Box Office Report
February 9 - February 11, 2018




By Daniel Garris

Weekend Actuals Update:

With actuals now in, Universal's Fifty Shades Freed finished just below yesterday’s studio estimate with a first place debut of $38.560 M.

Sony’s Peter Rabbit came in right in line with its studio estimate, with a second place debut of $25.011 M, while Warner’s The 15:17 to Paris came in just below its estimate with a third place start of $12.554 M.

Other weekend actuals for the frame include: Jumanji: Welcome to the Jungle ($10.023 M), The Greatest Showman ($6.443 M), Maze Runner: The Death Cure ($6.222 M), Winchester ($5.211 M), The Post ($3.632 M), The Shape of Water ($3.177 M), Den of Thieves ($2.999 M), Hostiles ($2.825 M), 12 Strong ($2.743 M) and Three Billboards Outside Ebbing, Missouri ($2.302 M).

Weekend Estimates Update:

Universal’s Fifty Shades Freed debuted in first place this weekend with an estimated $38.81M. That was towards the higher end of expectations, which had tended to range from $33 M to $40 M heading into the weekend. The third installment of the Fifty Shades trilogy opened 16.7 percent below the $46.61 M start of last year’s Fifty Shades Darker, though Fifty Shades Freed had been widely expected to debut below Fifty Shades Darker. Fifty Shades Freed registered the 19th largest opening weekend ever for the month of February.

Fifty Shades Freed started with $18.50 M on Friday (which included an estimated $5.60 M for Thursday night shows that began at 7PM), declined a sharp 31.4 percent on Saturday to take in $12.693 M and is estimated to slow 40.0 percent on Sunday to gross $7.62 M on Sunday. While Fifty Shades Freed has gone over poorly with critics, the film looks to be going over much better with moviegoers, as the film received a solid B+ rating on CinemaScore (which is the same CinemaScore rating received by Fifty Shades Darker). With Valentine’s Day falling on Wednesday, Fifty Shades Freed is likely to be a very strong midweek performer from Monday through Wednesday of this week.

Fifty Shades Freed was especially strong internationally this weekend with an estimated start of $98.1 M. In the process, total grosses for the Fifty Shades trilogy crossed the $1 billion global mark on Friday. Fifty Shades Freed has grossed $136.9 M to date globally. Key international debuts for Fifty Shades Freed included $10.68 M in Germany, $8.80 M in the U.K., $8.68 M in France, $7.18 M in Italy, $6.95 M in Russia, $6.60 M in Brazil, $5.19 M in Spain and $4.79 M in Australia.

Sony’s Peter Rabbit was off to a very nice start this weekend with an estimated second place take of $25.00 M. Peter Rabbit exceeded its wide ranging expectations, which ranged anywhere from $16 M to $23 M. In addition to a marketing campaign that appealed to family audiences, Peter Rabbit looks to have benefited from the relative current lack of competition for family audiences and may have also received a bit of a boost from serving as the primary alternative this weekend for moviegoers not into the Fifty Shades films. Peter Rabbit opened an impressive 31.8 percent ahead of the $18.97 M three-day start of 2015’s Paddington and 33.4 percent below the $37.54 M debut of 2011’s HOP.

Peter Rabbit grossed $5.78 M on Friday, was up a very encouraging 103.3 percent on Saturday to register $11.38 M and is estimated to decline 31.0 percent on Sunday to take in $7.85 M. Peter Rabbit has received mixed reviews from critics, but looks to be going over much better with audiences, as the film received a healthy A- CinemaScore. Good early word of mouth could transfer into strong holding power for Peter Rabbit going forward, especially with competition for films aimed directly at family audiences looking relatively soft over the next few weeks.

Warner’s The 15:17 to Paris debuted in third place with an estimated $12.60 M. The Clint Eastwood directed film opened right in line with expectations, which had ranged from $10 M to $15 M. In comparison to other recent releases, The 15:17 to Paris was 24.6 percent stronger than the $10.11 M grossed by Hostiles in its first weekend of wide release and 20.3 percent softer than the $15.82 M debut of fellow Warner Bros. release 12 Strong. Any break-out potential for The 15:17 to Paris looks to have been limited by the film’s poor critical reviews and relatively late-starting advertising campaign.

The 15:17 to Paris began its box office journey with $3.73 M on Friday, increased a healthy 45.7 percent on Saturday to take in $5.44 M and is estimated to slow 36.8 percent on Sunday to gross $3.44 M. The 15:17 to Paris doesn’t look to be going over all that well with initial audiences, as the film received a modest B- rating on CinemaScore. Internationally, The 15:17 to Paris took in an estimated $5.3 M this weekend; with $1.5 M of that total coming from Italy and $1.4 M of that total coming from France.

Sony’s Jumanji: Welcome to the Jungle claimed fourth place with an estimated $9.83 M. Jumanji: Welcome to the Jungle held up extremely well this weekend, as the film was down just 10.1 percent from its deflated performance over Super Bowl weekend. The film also likely received a bit of a boost this weekend from moviegoers who wanted to catch the film (or catch it again) before Disney’s highly anticipated Black Panther enters the marketplace this coming Friday. Jumanji: Welcome to the Jungle has grossed an extremely impressive $365.66 M in 54 days. Internationally, Jumanji: Welcome to the Jungle grossed an estimated $7.5 M this weekend. That brings the film’s international total to $516.1 M and global total to a massive $881.8 M.

Fox’s The Greatest Showman rounded out the weekend’s top five with an estimated $6.40 M. The Greatest Showman was down 16.8 percent this weekend, which represented another impressive hold, especially given the new competition that entered the marketplace this weekend and that the film’s performance last weekend was inflated a bit by its one-week IMAX run. The Greatest Showman has grossed a terrific $146.54 M in 54 days, which gives the film a whopping current total gross to opening weekend ratio of 16.64 to 1. Internationally, The Greatest Showman took in an estimated $8.67 M this weekend. The film has now grossed $167.7 M to date internationally and $314.2 M to date globally.

Fellow Fox release Maze Runner: The Death Cure followed in sixth place with an estimated $6.00 M. That represented a respectable 42.7 percent decline from last weekend. Maze Runner: The Death Cure has grossed $49.02 M in 17 days, which is towards the higher end of expectations, but 22.7 percent below the $63.40 M 17-day take of 2015’s Maze Runner: The Scorch Trials.

Maze Runner: The Death Cure continued to perform far more impressively internationally, as the film grossed an estimated $23.59 M this weekend. This weekend’s international performance was driven in part by the film’s estimated $5.65 M debut in France and $3.24 M third weekend performance in China. To date, Maze Runner: The Death Cure has grossed $180.2 M internationally and $229.2 M globally.

In its second weekend of release, Lionsgate and CBS Films’ Winchester placed in seventh with an estimated $5.05 M. Winchester was down 45.7 percent from last weekend, which represented a nice second weekend hold for a horror film. Winchester appears to be benefiting from going over significantly better with audiences than it has with critics and from skewing much older than the typical PG-13 horror film. Winchester has grossed $17.18 M in ten days, which is in line with the film’s modest expectations.









Weekend Studio Estimates for February 9 - February 11, 2018.

Film (Distributor) Weekend
Gross
Theatre
Count
Per-Thea.
Average
%Change
Total
Gross
TG to OW
Ratio
Week
1 Fifty Shades Freed
(Universal)
$38,805,000 3,768 $10,299 NEW $38,805,000 1.000 1
2 Peter Rabbit
(Sony / Columbia)
$25,000,000 3,725 $6,711 NEW $25,000,000 1.000 1
3 The 15:17 to Paris
(Warner Bros.)
$12,600,000 3,042 $4,142 NEW $12,600,000 1.000 1
4 Jumanji: Welcome to the Jungle
(Sony / Columbia)
$9,825,000 3,136 $3,133 -10.1% $365,657,000 10.110 8
5 The Greatest Showman
(Fox)
$6,400,000 2,373 $2,697 -16.8% $146,536,000 16.641 8
6 Maze Runner: The Death Cure
(Fox)
$6,000,000 2,923 $2,053 -42.7% $49,018,000 2.028 3
7 Winchester
(Lionsgate / CBS Films)
$5,050,000 2,480 $2,036 -45.7% $17,177,000 1.846 2
8 The Post
(Fox / DreamWorks)
$3,500,000 1,865 $1,877 -32.9% $72,837,000 3.762 8
9 Hostiles
(Entertainment Studios
Motion Pictures)
$3,200,000 2,214 $1,445 -37.4% $26,397,000 2.611 8
10 The Shape of Water
(Fox Searchlight)
$3,000,000 1,780 $1,685 -32.6% $49,766,000 16.586 11
11 Den of Thieves
(STXfilms)
$2,870,000 1,468 $1,955 -36.9% $40,941,000 2.692 4
12 12 Strong
(Warner Bros.)
$2,705,000 1,901 $1,423 -42.5% $41,975,000 2.654 4
13 Three Billboards Outside
Ebbing, Missouri
(Fox Searchlight)
$2,200,000 1,273 $1,728 -27.0% $45,345,000 10.299 14
14 Darkest Hour
(Focus)
$1,590,000 1,045 $1,522 -32.7% $51,470,000 13.225 12
15 I, Tonya
(NEON / 30West)
$1,553,000 1,088 $1,427 -37.1% $25,230,000 7.503 10

Forever My Girl
(Roadside)
$1,264,000 1,088 $1,162 -44.8% $14,604,000 3.440 4
Star Wars: The Last Jedi
(Disney)
$1,258,000 830 $1,516 -46.2% $616,694,000 2.803 9
Paddington 2
(Warner Bros.)
$1,210,000 1,429 $847 -63.1% $38,442,000 3.494 5
Phantom Thread
(Focus)
$1,190,000 558 $2,133 -44.1% $16,388,000 5.048 7
La Boda de Valentina (Lionsgate / Pantelion) $1,125,000 331 $3,399 NEW $1,125,000 1.000 1
Lady Bird
(A24)
$935,000 651 $1,436 -29.0% $45,238,000 11.149 15
Coco
(Disney)
$806,000 833 $968 -53.4% $206,092,000 4.057 12
Pad Man (Sony / Columbia) $760,000 152 $5,000 NEW $760,000 1.000 1
Call Me By Your Name
(Sony Pictures Classics)
$683,000 475 $1,439 -22.8% $13,946,000 9.699 12
The Commuter
(Lionsgate)
$590,000 590 $1,000 -64.6% $35,556,000 2.595 5
Insidious: The Last Key
(Universal)
$580,000 545 $1,064 -60.4% $66,752,000 2.257 6
Molly's Game
(STXfilms)
$420,000 537 $782 -46.8% $27,873,000 4.065 7
Ferdinand
(Fox)
$375,000 387 $969 -44.6% $81,973,000 6.117 9
Wonder
(Lionsgate)
$270,000 261 $1,034 +14.9% $131,318,000 4.767 13
Pitch Perfect 3
(Universal)
$245,000 317 $773 -69.1% $104,375,000 5.237 8
Thor: Ragnarok
(Disney)
$215,000 173 $1,243 -12.2% $314,306,000 2.561 15
A Fantastic Woman
(Sony Pictures Classics)
$122,000 20 $6,081 +89.3% $233,000 1.915 2
The Insult
(Cohen Media Group)
$110,000 50 $2,190 -1.0% $455,000 4.115 5
Daddy's Home 2
(Paramount)
$80,000 112 $714 -17.4% $103,992,000 3.507 14
Film Stars Don't Die in Liverpool
(Sony Pictures Classics)
$58,365 39 $1,497 +13.1% $394,000 6.752 7
The Florida Project
(A24)
$31,025 32 $970 -34.7% $5,792,000 9.139 19
The Disaster Artist
(A24 / New Line)
$26,200 34 $771 -48.5% $21,062,000 3.308 11
Get Out
(Universal)
$15,000 52 $288 -67.7% $176,026,000 5.274 51
Golden Exits
(Vertical Entertainment /
Sony Pictures Worldwide)
$12,210 1 $12,210 NEW $12,210 1.000 1

Box office grosses can be reported to BoxOfficeReport via email at: daniel@boxofficereport.com







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