Box Office Report - Weekend Box Office Report: May 18 - May 20, 2018



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Weekend Box Office Report
May 18 - May 20, 2018




By Daniel Garris

Weekend Actuals Update:

With actuals now in, Fox’s Deadpool 2 came in just ahead of yesterday’s studio estimate with a healthy first place debut of $125.507 million.

Disney’s Avengers: Infinity War also came in ahead of yesterday’s estimate with a second place take of $29.453 million.

Paramount’s Book Club ended up over $1 million ahead of Sunday’s estimate with a third place start of $13.582 million; a sure sign that the film’s Saturday performance was deflated by the royal wedding.

Other weekend actuals for the frame include: Life of the Party ($7.604 million), Breaking In ($6.826 million), Show Dogs ($6.024 million), Overboard ($4.626 million), A Quiet Place ($3.944 million), Rampage ($1.577 million), I Feel Pretty ($1.266 million), RBG ($1.253 million) and Super Troopers 2 ($1.216 million). On the platform front, Warner’s re-issue of 2001: A Space Odyssey registered $202,759 from 4 locations.

Weekend Estimates Update:

Fox’s Deadpool 2 was off to a healthy first place debut this weekend with an estimated $125.00 million. That represented the second largest R-rated opening weekend of all-time and the second largest opening ever for Fox, behind only the $132.43 million debut of 2016’s Deadpool in both cases. In addition to opening 5.6 percent below Deadpool, Deadpool 2 also opened below its lofty expectations, which had tended to range anywhere from $130 million to $150 million. In comparison to its predecessor, Deadpool 2 appears to have been hampered a bit by not having the same Valentine’s Day boost that Deadpool had. Deadpool 2 may have also seen its potential limited somewhat by opening so soon after Avengers: Infinity War, which has obviously satisfied moviegoers in a big way. Deadpool 2 opened just ahead of both last year’s IT ($123.40 million) and last year’s Thor: Ragnarok ($122.84 million) and a strong 41.4 percent ahead of the $88.41 million launch of last year’s Logan. Deadpool 2 did register the largest opening weekend gross ever during the weekend before Memorial Day weekend, a record which was previously held by 2007’s Shrek the Third with a $122.54 million debut.

Deadpool 2 started out strong on Friday with an estimated $53.30 million (which included an estimated $18.6 million from Thursday night shows that began at 7PM), declined a sizable 24.0 percent on Saturday to take in $40.50 million and is estimated to decrease 23.0 percent on Sunday to gross $31.2 million. While the overall performance for Deadpool 2 this weekend was a healthy one, the film’s initial front-loading this weekend is a bit concerning going forward (as of Saturday morning, the film appeared to be headed for a start closer to $130 million to $135 million). Deadpool 2 has gone over well with critics and also looks to be going over very well with audiences, as the film received a strong A rating on CinemaScore (the same CinemaScore rating received by Deadpool). Going forward, Deadpool 2 will hope to ease its initial front-loading with the help of its largely positive critical reviews and strong early word of mouth.

Internationally, Deadpool 2 was off to a terrific start with an estimated $176.34 million. That represented the largest international launch ever for Fox, just ahead of the $174.0 million international start of 2014’s X-Men: Days of Future Past. The international launch for Deadpool 2 was 7 percent stronger than the international launch of Deadpool in the same markets. Globally, Deadpool 2 has grossed $301.34 million. International debuts by market for Deadpool 2 included $18.01 million in the U.K., $17.05 million in South Korea, $11.81 million in Russia, $11.71 million in Australia, $10.06 million in Mexico, $8.31 million in France, $8.18 million in Germany, $7.37 million in Brazil, $6.29 million in India, $5.65 million in Taiwan, $4.99 million in Italy, $4.72 million in Indonesia and $4.35 million in Spain.

After dominating the box office for the past three weeks, Disney’s Avengers: Infinity War moved down to second place this weekend with an estimated $28.67 million. Avengers: Infinity War declined a sharp, but understandable 53.8 percent from last weekend. The film registered the seventh largest fourth weekend performance of all-time. Avengers: Infinity War is on the brink of reaching the $600 million domestic mark with a 24-day take of $595.03 million. That places the film 15.9 percent ahead of the $513.37 million 24-day take of 2012’s Marvel’s The Avengers (which declined 34.1 percent in its fourth weekend to take in $36.69 million) and 5.9 percent ahead of the $561.70 million 24-day gross of Black Panther earlier this year (which decreased 38.4 percent in its fourth weekend to gross $561.70 million). Avengers: Infinity War will look to stabilize next weekend with help from the Memorial Day weekend holiday frame, though the film will also be facing new major competition from fellow Disney release Solo: A Star Wars Story.

Avengers: Infinity War continued to impress internationally this weekend with an estimated $84.4 million. This weekend’s international performance was driven by the film’s $53.7 million second weekend take in China, where Avengers: Infinity War has grossed $302.5 million in ten days. Internationally, Avengers: Infinity War has grossed $1.219 billion to date, which brings the film’s current global total to a massive $1.814 billion. In addition to China, key international current totals for Avengers: Infinity War include $89.0 million in South Korea, $87.8 million in the U.K., $60.8 million in Brazil, $57.7 million in Mexico, $43.3 million in Australia, $42.8 million in India, $42.3 million in France, $39.2 million in Germany, $32.0 million in Russia and $30.6 million in Japan.

Paramount’s Book Club was off a nice start this weekend with an estimated third place take of $12.50 million. That was towards the higher end of expectations, which had ranged from roughly $9 million to $14 million. The comedy starring Diane Keaton, Jane Fonda, Candice Bergen and Mary Steenburgen proved to be a strong alternative for moviegoers in the mood for something other than a comic book adaptation this weekend. Book Club was likely helped out a bit by fans of the Fifty Shades franchise, which also likely helped lead to a bit of initial front-loading this weekend (as well as the film’s relatively strong online presales). Book Club debuted just ahead of the $11.93 million launch of last year’s Going in Style.

Book Club started with $4.80 million on Friday (which included an estimated $625,000 from Thursday night shows that began at 5PM), decreased a slim 0.7 percent on Saturday to take in $4.77 million and is estimated to decline 38.4 percent on Sunday to register $2.94 million. In addition to some front-loading from Fifty Shades fans, Saturday’s performance for Book Club may have taken a bit of a hit from the royal wedding, which could possibly lead to a better than expected Sunday hold. Book Club has received lukewarm reviews from critics, but looks to be going over better with audiences, as the film received a healthy A- rating on CinemaScore. Going forward, Book Club is likely to benefit from strong word of mouth and by the trend of films skewing heavily towards older moviegoers typically being less front-loaded towards opening weekend.

Warner Bros. and New Line’s Life of the Party placed in fourth this weekend with an estimated $7.73 million. Life of the Party was down a sharp 56.8 percent from last weekend, but that didn’t come as much of a surprise given the new competition the film faced from both Deadpool 2 and Book Club and that last weekend’s debut was inflated somewhat by the Mother’s Day holiday. Life of the Party has grossed a respectable $31.04 million in ten days. While the film continues to run towards the lower end of expectations, Life of the Party is also running 22.7 percent behind the $40.14 million ten-day start of 2016’s The Boss (which declined 57.8 percent in its second weekend to take in $9.96 million). Internationally, Life of the Party grossed an estimated $1.3 million from 9 markets this weekend. That brings the film’s international total to a modest $5.8 million and global total to $36.8 million.

Universal’s Breaking In rounded out the weekend’s top five with an estimated $6.47 million. Breaking In was down a very sharp 63.3 percent this weekend, due in part to the film’s Mother’s Day performance last Sunday being especially inflated. Even with this weekend’s decline, in the bigger picture the low-budget thriller continues to perform nicely with a ten-day start of $28.75 million (placing it just $2.29 million behind Life of the Party). Breaking In is running 12.1 percent ahead of the $25.64 million ten-day take of 2016’s Almost Christmas (which decreased 52.0 percent in its second weekend to gross $7.26 million). Internationally, Breaking In grossed just $300,000 from 6 markets this weekend. To date, Breaking In has grossed $1.7 million internationally and $30.5 million globally.

Global Road’s Show Dogs took sixth place with an estimated $6.03 million. That was towards the lower end of expectations, which had ranged from $5 million to $9 million heading into the weekend. Despite the current lack of options in the marketplace for families with younger children, at the end of the day Show Dogs simply didn’t have much appeal among family audiences. Show Dogs debuted 27.7 percent below the $8.34 million start of last year’s The Nut Job 2: Nutty by Nature. Show Dogs started out with $1.40 million on Friday, increased a sizable 94.7 percent on Saturday to gross $2.73 million and is estimated to decline 30.0 percent on Sunday to take in $1.91 million. Show Dogs has been received poorly by critics, but looks to be going over much better with audiences, as the film received a healthy A- rating on CinemaScore. Given the relative lack of new direct competition over the next few weeks, Show Dogs could display healthy holding power until Disney’s Incredibles 2 enters the marketplace on June 15.

Meanwhile, Lionsgate’s Overboard and Paramount’s A Quiet Place claimed seventh and eighth place this weekend with respective estimated grosses of $4.73 million and $4.04 million. Overboard was down a sharp 52.1 percent this weekend, while A Quiet Place continued to display strong holding power by declining just 37.4 percent. Respective total grosses stand at $176.18 million for A Quiet Place in 45 days and at $36.97 million for Overboard in 17 days.

On the platform front, Warner’s 50th Anniversary re-issue of 2001: A Space Odyssey grossed an estimated $200,000 from 4 locations in New York, Los Angeles, Chicago and San Francisco. That gave 2001: A Space Odyssey a strong per-location average of $50,000. In part from being frequently re-issued throughout the 1970s, the lifetime domestic gross for 2001: A Space Odyssey stands at $57.37 million (which currently adjusts to $343.5 million when taking into account ticket price inflation over the years). On a side note, 2001: A Space Odyssey is one of my personal all-time favorites and is highly recommended to anyone who hasn’t seen it.










Weekend Studio Estimates for May 18 - May 20, 2018.

Film (Distributor) Weekend
Gross
Theatre
Count
Per-Thea.
Average
%Change
Total
Gross
TG to OW
Ratio
Week
1 Deadpool 2
(Fox)
$125,000,000 4,349 $28,742 NEW $125,000,000 1.000 1
2 Avengers: Infinity War
(Disney)
$28,672,000 4,002 $7,164 -53.8% $595,033,000 2.309 4
3 Book Club
(Paramount)
$12,500,000 2,781 $4,495 NEW $12,500,000 1.000 1
4 Life of the Party
(Warner / New Line)
$7,725,000 3,656 $2,113 -56.8% $31,037,000 1.735 2
5 Breaking In
(Universal)
$6,470,000 2,537 $2,550 -63.3% $28,750,000 1.631 2
6 Show Dogs
(Global Road)
$6,035,000 3,212 $1,879 NEW $6,035,000 1.000 1
7 Overboard
(Lionsgate / Pantelion / MGM)
$4,725,000 1,820 $2,596 -52.1% $36,974,000 2.513 3
8 A Quiet Place
(Paramount)
$4,040,000 2,327 $1,736 -37.4% $176,176,000 3.509 7
9 Rampage
(Warner / New Line)
$1,500,000 1,466 $1,023 -56.7% $92,423,000 2.585 6
10 RBG
(Magnolia Pictures)
$1,280,000 375 $3,413 +7.7% $3,881,000 3.032 3
11 I Feel Pretty
(STXfilms)
$1,200,000 1,505 $797 -68.5% $46,538,000 2.903 5
12 Super Troopers 2
(Fox Searchlight)
$1,100,000 478 $2,301 +11.9% $28,912,000 1.904 5
13 Black Panther
(Disney)
$823,000 935 $880 -60.4% $697,785,000 3.454 14
14 Tully
(Focus)
$570,000 670 $851 -74.7% $8,441,000 2.571 3
15 Disobedience
(Bleecker Street)
$499,000 247 $2,019 +18.5% $1,882,000 3.774 4

Pope Francis - A Man of His Word
(Focus)
$480,000 346 $1,387 NEW $480,000 1.000 1
Blockers
(Universal)
$400,000 439 $911 -64.1% $58,975,000 2.869 7
Isle of Dogs
(Fox Searchlight)
$325,000 288 $1,128 -69.7% $30,723,000 6.733 9
Sherlock Gnomes
(Paramount / MGM)
$280,000 419 $668 -31.1% $42,199,000 3.979 9
Blumhouse's Truth or Dare
(Universal)
$240,000 380 $632 -73.8% $40,277,000 2.158 6
2001: A Space Odyssey
(2018 re-issue)
(Warner / MGM)
$200,000 4 $50,000 NEW $200,000 1.000 1
I Can Only Imagine
(Roadside)
$173,000 274 $630 -57.2% $82,820,000 4.841 10
The Rider
(Sony Pictures Classics)
$170,000 90 $1,885 -23.4% $1,112,000 5.021 6
A Wrinkle in Time
(Disney)
$135,000 230 $587 -88.3% $97,340,000 2.939 11
102 Not Out
(Sony)
$125,000 102 $1,225 -57.4% $1,206,000 2.493 3
Beast
(Roadside / 30West)
$103,000 31 $3,298 +92.0% $181,000 1.773 2
Chappaquiddick
(Entertainment Studios
Motion Pictures)
$101,000 150 $673 -59.6% $17,186,000 2.981 7
First Reformed
(A24)
$100,000 4 $25,068 NEW $100,000 1.000 1
Let the Sunshine In
(IFC Films / Sundance Selects)
$94,602 49 $1,931 -14.7% $348,000 3.137 4
Tyler Perry's Acrimony
(Lionsgate)
$70,000 116 $603 -66.2% $43,388,000 2.527 8
The Seagull
(Sony Pictures Classics)
$65,949 13 $5,073 -16.5% $181,000 2.289 2
The Death of Stalin
(IFC Films)
$61,432 50 $1,229 -52.1% $7,814,000 5.809 11
Traffik
(Lionsgate / Summit)
$52,500 81 $648 -81.0% $9,083,000 2.305 5
The Miracle Season
(LD Entertainment / Mirror)
$46,500 101 $460 -62.8% $10,018,000 2.536 7
On Chesil Beach
(Bleecker Street)
$36,563 4 $9,141 NEW $36,563 1.000 1
Finding Your Feet
(Roadside)
$15,075 30 $503 -63.4% $1,377,000 4.866 8
Revenge
(NEON)
$11,204 15 $747 -75.6% $82,562 1.798 2
The Guardians
(Music Box Films)
$10,599 7 $1,514 +20.1% $35,550 3.354 3
Sollers Point
(Oscilloscope)
$6,300 2 $3,150 -40.7% $17,742 1.671 2

Box office grosses can be reported to BoxOfficeReport via email at: daniel@boxofficereport.com







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